• I listen to dead people...
    Nov 17 2024

    Charlie Munger advised us to "make friends with the eminent dead".

    Sadly, Charlie is no longer with us, and is one of those "eminent dead" himself.

    In today's solo episode of the Ambitious Lifestyle Business podcast, John Lamerton, author of Big Ideas.. for Small Businesses introduces us to some of his dead friends...

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    6 mins
  • A Little Less Leverage?
    Nov 10 2024

    In this short episode of the Ambitious Lifestyle Business podcast, bestselling business author John Lamerton explains why "a little leverage is a great thing", but a lot could spell DISASTER.

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    5 mins
  • "It's only a business - it's not your life..."
    Nov 7 2024

    Today We’re Joined By One Percenter Dav Thomas, for whom life revolves around design and creativity, something he’s channelled into an innovative tabletop gaming accessories business.

    Dav shares the challenges he's faced, including burnout, the importance of seeking help, and the role of COVID-19 in providing him with a much-needed break.

    We also look at the lessons learned from crowdfunding, the significance of saying no, and the desire for a balanced lifestyle. Dav emphasizes the importance of creativity in business and the need to prioritize personal well-being over work.

    The Ambitious Lifestyle Business podcast is available wherever you get your podcasts...

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    47 mins
  • The FIVE Magic Ingredients for Success
    Nov 3 2024

    In this short episode of the Ambitious Lifestyle Business podcast, John Lamerton shares the FIVE "magic ingredients" from his bestselling book Big Ideas... for Small Businesses - Simple, Practical Tools and Tactics to Help Your Small Business GROW.

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    6 mins
  • The £350,000 question
    Oct 27 2024

    In this short episode of the Ambitious Lifestyle Business podcast, John Lamerton asks: "what impact would a £350,000 lottery win have on your lifestyle?"

    The lottery win is ficticious, but the impact on your lifestyle doesn't have to be...

    You can get a FREE chapter of ANY of John's best selling business books - just CLICK HERE.

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    6 mins
  • Is a £20k client worth a first-class stamp?
    Oct 20 2024

    In this short episode of the Ambitous Lifestyle Business podcast, John Lamerton looks at an accountant using direct mail to acquire clients with a Lifetime Value of £20,000 - for just £91.

    John shares the LTV > CAC formula from his forthcoming book Retention First (due out in 2025), and explains why you should focus on increasing Lifetime Value, NOT reducing Customer Acquisition Cost.

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    6 mins
  • Avoid This Mistake: Tapping for Business...
    Oct 13 2024

    In this solo episode of the Ambitious Lifestyle Business podcast, John Lamerton, author of Big Ideas... for Small Businesses and Evergreen Assets explains why his brand new, sexy-AF kitchen tap is useless - and why YOUR business needs to avoid falling into the same trap.

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    6 mins
  • How to Make Your Dog (and Yourself!) Live Longer With ONE Simple Tweak.
    Oct 6 2024

    In this solo epsiode of the Ambitious Lifestyle Business podcast, John Lamerton, author of the bestselling book Routine Machine explains how ONE simple change to his dog's food could add years to his life - and life to his years!

    Whether you've got a furry friend or not - this podcast IS NOT about the dog - it's about the ROUTINE.

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    5 mins