• Is a £20k client worth a first-class stamp?

  • Oct 20 2024
  • Length: 6 mins
  • Podcast

Is a £20k client worth a first-class stamp?

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  • Summary

  • In this short episode of the Ambitous Lifestyle Business podcast, John Lamerton looks at an accountant using direct mail to acquire clients with a Lifetime Value of £20,000 - for just £91.

    John shares the LTV > CAC formula from his forthcoming book Retention First (due out in 2025), and explains why you should focus on increasing Lifetime Value, NOT reducing Customer Acquisition Cost.
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