Episodes

  • Cracking Email Deliverability: Nurturing Customers & Avoiding Common Pitfalls
    Feb 10 2025

    In this episode, we are joined by Nikita Vakhrushev, Founder/CEO of ASPEKT about the intricacies of email deliverability for e-commerce.

    The discussion explores Nikita’s background, best pieces of advice, agency evolution, and effective email strategies focusing on segmentation and customer nurture.

    Nikita shares actionable insights on monitoring and improving email deliverability, the importance of proper technical setup, and common pitfalls in email marketing. The importance of nurturing customers over just selling is underscored, providing listeners with a comprehensive strategy for leveraging email marketing in their businesses.

    Key Takeaways:

    • Nikita's Journey and Aspect's Evolution
    • Diving into Email Deliverability
    • Common Email Marketing Mistakes
    • Fixing and Monitoring Email Deliverability
    • The Importance of Email Marketing
    • Nurturing vs. Hard Selling in Email

    Links:

    Nikita Vakhrushev


    LinkedIn: https://www.linkedin.com/in/nikita-v/

    Website: https://aspektagency.com/


    Pink Leopard

    www.pinkleopard.co.uk

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    19 mins
  • How Design Can Make or Break Your Marketing and Sales Strategy
    Feb 10 2025

    In this episode, we are joined by Lucianne Soley, founder of Soley Creative. We delve into the critical role of commercial design in marketing and sales strategies, discussing its impact on business success.

    Luciane shares her expert insights on creating brand equity, the importance of first impressions, and the strategic elements that make design commercially viable.


    We also cover tips for briefing designers, the significance of having a brand guardian, and a real-world example of a successful rebranding project.


    This episode offers practical advice on maintaining a consistent brand identity and effectively critiquing design work to ensure commercial success.


    Key Takeaways:

    • The Importance of First Impressions in Design
    • Building Brand Equity and Resonance
    • The Impact of Commercial Design on Business Success
    • How to Brief a Designer Effectively
    • Top Tips for Implementing Commercial Design


    Links:

    Lucianne Soley

    LinkedIn: https://www.linkedin.com/in/lucianne-soley/

    Website: https://www.soleycreative.com/



    Pink Leopard

    www.pinkleopard.co.uk


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    29 mins
  • Taking the fear out of setting up a product business without having to outsource
    Jan 7 2025

    In this episode, we are joined by Ruth Bradford, the owner of The Little Black and White Book Project and The Paper Mentor. We discuss how to take the fear out of setting up a product business without outsourcing.

    Ruth shares her journey from launching her baby sensory business to creating a resource library for aspiring product business owners.


    We cover crucial steps for new entrepreneurs, like understanding company structure, trademarks, web domains, and pricing strategies.


    This conversation emphasises the importance of taking time to plan and research in order to build a sustainable business.


    Key Takeaways:


    • Ruth's Business Journey
    • Starting a Product Business: Key Considerations
    • DIY Business Setup: Feasibility and Tips
    • The Reality of Business Success
    • Creative Minds in Business
    • The Myth of Overnight Success


    Links:


    Ruth Bradford

    LinkedIn: https://www.linkedin.com/in/bradfordruth

    Website: https://blackandwhitebookproject.com/


    Pink Leopard

    www.pinkleopard.co.uk


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    29 mins
  • How do I scale my eCommerce operations?
    Dec 16 2024

    In this episode, we are joined by Iain Coplans, Co-Founder and Managing Director at Stok.ly Ltd.

    We talk about the importance of simplifying your tech stack, automating tasks, and scaling efficiently. It highlights how businesses often face issues with multiple software pieces that do not integrate well, leading to inefficiency and additional manual work.

    Simplifying your tech stack can enhance efficiency, allowing more tasks to be accomplished with the same or fewer resources, ultimately reducing costs.

    Tune in to learn how you can simplify, automate, and scale your eCommerce business for long-term growth and success.


    Key Takeaways:


    • How to Scale Your eCommerce Operations: Simplify, Automate, and Scale
    • The Importance of Simplification
    • The Power of Automation
    • Strategic Scaling
    • Benefits of Simplifying Your Tech Stack
    • Efficiency and Cost Reduction


    Links:

    Iain Coplans


    LinkedIn: https://www.linkedin.com/in/iain-coplans-a8639a17/

    Company Website: https://www.stok.ly/

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    Pink Leopard

    www.pinkleopard.co.uk

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    28 mins
  • The power of hosting in-person events to connect with your customers
    Nov 14 2024

    In this episode, we are joined by Fallon and Ava King, co-founders of the luxury turtleneck brand Fallon and Ava, who have mastered the art of blending online business with in-person customer engagement. We delve into the secrets behind successful e-commerce stores.

    We discuss the importance of hosting in-person events to connect with customers, offering insights into the types of events they've hosted, challenges faced, and tips for success.


    They emphasise the significance of staying true to brand values and share practical advice for making events impactful, even on a budget.


    This episode provides invaluable insights into how hosting events can significantly impact brand awareness, customer loyalty, and sales.


    Key Takeaways:


    • The Perfect Turtleneck Journey
    • Hosting in-person events
    • The Power of Personal Connections
    • Event types and their purposes
    • Tips for Planning Successful Events - Even on a budget


    Links:

    Connect with: Fallon & Ava

    Website: https://fallonandava.com/

    Facebook: https://www.facebook.com/fallonandava


    Pink Leopard

    www.pinkleopard.co.uk


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    34 mins
  • Scaling eCommerce businesses with self-managed platforms
    Nov 4 2024

    In this episode, we are joined by Luke Collymore, an eCommerce web development agency. We discuss scaling eCommerce businesses using self-managed platforms like Magento and WooCommerce.

    Luke shares insights about the complexities of scaling, including customer acquisition, resource management, and infrastructure.


    We delve into the advantages and challenges of self-managed platforms versus SaaS solutions like Shopify.


    Luke also discusses how AI is increasingly aiding in optimising e-commerce processes and the growing trend of businesses leveraging marketplaces for further growth.


    Key Takeaways:

    • Understanding Self-Managed Platforms
    • Challenges in Scaling eCommerce Stores
    • Supporting Fast Growth with Self-Managed Platforms
    • Technical Issues and Solutions
    • Potential Pitfalls in Scaling
    • Leveraging AI for E-commerce


    Links:

    Connect with Luke Collymore

    LinkedIn: https://www.linkedin.com/in/lukecollymore/

    Instagram: https://www.instagram.com/develo.design/


    Pink Leopard

    www.pinkleopard.co.uk


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    15 mins
  • Why video marketing should be the cornerstone of your marketing activities
    Oct 10 2024

    In this episode, we are joined by Robert Edmonds, the Founder and Creative Director of NRG Digital. We discuss the importance of video marketing and share key insights such as the rise and impact of video content on mobile traffic, the significance of crafting a clear and consistent brand message, and how businesses of all sizes can start leveraging video effectively.

    Robert shares invaluable advice on following one's passion, the importance of consistency, and never giving up, while also touching on how advancements in technology, particularly AI, are making video production more accessible and streamlined.


    The episode is packed with practical tips for both beginners and those looking to scale their video marketing efforts, emphasising the necessity of quality content that engages and resonates with audiences.


    Key Takeaways:

    • The importance of following your passion, being consistent, and never giving up
    • Power of Human Connection
    • Video's dominance in mobile traffic
    • Embracing AI
    • Quality over Quantity
    • Simplifying Complex Messages
    • Start Small: Begin with smartphone videos.
    • Look for inspiration: learn from industry examples.
    • Working with an Agency: Choose an agency that understands your business.


    Links:

    Connect with Rob & NRG Digital:

    NRG Digital Website : https://www.nrgdigital.co.uk/

    Instagram : https://www .instagram.com/nrgdigital

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    Pink Leopard


    www.pinkleopard.co.uk


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    40 mins
  • How to effectively enhance brand recognition in today's highly visual culture
    Sep 30 2024

    In this episode, we are joined by Jenny Morgan, the owner of Fan Club Brands. We discuss the significance of design in e-commerce, emphasising the importance of presentation and attention to detail in branding.

    Jenny shares valuable insights on why hiring professionals for brand strategy and design is crucial for a company's success.


    The conversation covers the need for a cohesive team, the role of a brand strategist, and the integration of web design with graphic design. Jenny also highlights her journey and the impact of her college mentor's advice on her career.


    Tune in to learn how to effectively enhance brand recognition in today's highly visual culture.


    Key Takeaways:


    • Career Journey and Expertise
    • The Importance of Presentation in Design
    • Top Priorities for Increasing Brand Recognition
    • The Role of Graphic Designers in Web Design
    • Graphic Design and Web Design Interplay
    • The Importance of a Cohesive Team


    Links:


    https://fanclubbrands.com/

    https://www.linkedin.com/in/jennifer-morgan-fan-club-brands/



    www.pinkleopard.co.uk


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    15 mins