In this episode, Adam & Vanessa discuss the importance of building an emotional connection with consumers for eCommerce brands. Our guest Vanessa Holfert, a brand consultant and coach, shares her journey from boutique marketing firms to co-founding the highly successful children's brand, Slumberkins. She highlights the significance of trust, relevancy, and authenticity in brand messaging and offers practical advice on creating emotional connections at each stage of the marketing funnel—from awareness to advocacy.

The conversation also touches upon the importance of community engagement and personalised customer experiences, offering valuable insights for businesses looking to deepen their relationship with their audience.

Key Takeaways:

• Building a brand that emotionally connects with consumers.
• Entrepreneurship, marketing, and brand growth with a focus on Slumberkins, a children's brand.
• Marketing funnel, customer segmentation, and building trust through helpful content and prompt responses.
• Creating emotional connections with customers through marketing.

Links:

https://www.vanessaholfert.com/

https://www.linkedin.com/in/vanessaholfert/

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www.pinkleopard.co.uk

In this episode, our guest Kate Howard, founder of Monday Digital, delves into the critical aspects of crafting exceptional creative content, the significance of investment for enhancing brand visibility, and the importance of conversion rate optimisation (CRO) for e-commerce success.

Kate shares valuable advice on the power of visibility in scaling businesses and discusses her approach to performance marketing, emphasising the necessity of understanding the customer journey and optimising website conversion rates before initiating paid advertising.

We also explore the evolving landscape of digital advertising, highlighting trends in TikTok utilisation and the strategic importance of aligning ad content with current social trends to maximise engagement and scaling potential.

Key Takeaways:

• The Power of Creative in Performance Marketing
• Customising Creative for Different Audiences
• Balancing Feeling and Data in Creative Decisions
• Prioritising Conversion Rate Optimisation
• The Right Time to Scale Your Business
• Leveraging TikTok for Organic Reach and Engagement

Links:

https://mondaydigital.com.au/

https://www.linkedin.com/in/kate-howard-/

https://www.instagram.com/helloitsmondaydigital/

www.pinkleopard.co.uk

Want to learn how to leverage the power of user-generated content for your e-commerce business?

In this episode, our guest speaker Gingie McLeod, founder of fashion accessories brand SAINT CHIC, shares how UGC helped build her brand's recognition and community.

Tune in to get valuable insights on how to encourage customer sharing, how to build your community, and boost sales through authentic user content.

Key Takeaways:

• The power of user-generated content in e-commerce.
• Leveraging user-generated content for business growth.
• UGC evolution and its impact on consumer behavior.
• User-generated content marketing strategies.

Links:

Gingie Mcleod

Website: https://saintchic.com/

Instagram : https://www.instagram.com/omgingie/

www.pinkleopard.co.uk