In this episode, we are joined by Nikita Vakhrushev, Founder/CEO of ASPEKT about the intricacies of email deliverability for e-commerce.

The discussion explores Nikita’s background, best pieces of advice, agency evolution, and effective email strategies focusing on segmentation and customer nurture.

Nikita shares actionable insights on monitoring and improving email deliverability, the importance of proper technical setup, and common pitfalls in email marketing. The importance of nurturing customers over just selling is underscored, providing listeners with a comprehensive strategy for leveraging email marketing in their businesses.

Key Takeaways:

• Nikita's Journey and Aspect's Evolution
• Diving into Email Deliverability
• Common Email Marketing Mistakes
• Fixing and Monitoring Email Deliverability
• The Importance of Email Marketing
• Nurturing vs. Hard Selling in Email

Links:

Nikita Vakhrushev

LinkedIn: https://www.linkedin.com/in/nikita-v/

Website: https://aspektagency.com/

Pink Leopard

www.pinkleopard.co.uk

In this episode, we are joined by Lucianne Soley, founder of Soley Creative. We delve into the critical role of commercial design in marketing and sales strategies, discussing its impact on business success.

Luciane shares her expert insights on creating brand equity, the importance of first impressions, and the strategic elements that make design commercially viable.

We also cover tips for briefing designers, the significance of having a brand guardian, and a real-world example of a successful rebranding project.

This episode offers practical advice on maintaining a consistent brand identity and effectively critiquing design work to ensure commercial success.

Key Takeaways:

• The Importance of First Impressions in Design
• Building Brand Equity and Resonance
• The Impact of Commercial Design on Business Success
• How to Brief a Designer Effectively
• Top Tips for Implementing Commercial Design

Links:

Lucianne Soley

LinkedIn: https://www.linkedin.com/in/lucianne-soley/

Website: https://www.soleycreative.com/

Pink Leopard

www.pinkleopard.co.uk

In this episode, we are joined by Ruth Bradford, the owner of The Little Black and White Book Project and The Paper Mentor. We discuss how to take the fear out of setting up a product business without outsourcing.

Ruth shares her journey from launching her baby sensory business to creating a resource library for aspiring product business owners.

We cover crucial steps for new entrepreneurs, like understanding company structure, trademarks, web domains, and pricing strategies.

This conversation emphasises the importance of taking time to plan and research in order to build a sustainable business.

Key Takeaways:

• Ruth's Business Journey
• Starting a Product Business: Key Considerations
• DIY Business Setup: Feasibility and Tips
• The Reality of Business Success
• Creative Minds in Business
• The Myth of Overnight Success

Links:

Ruth Bradford

LinkedIn: https://www.linkedin.com/in/bradfordruth

Website: https://blackandwhitebookproject.com/

Pink Leopard

www.pinkleopard.co.uk