This episode is an offshoot to the normal podcast. Instead of critiquing specific brands we going to look at more general advice for brand owners looking to make their brands stand out.

I plan to do one of these each month as an extension to the usual podcast.

In this episode we look at how to choose a packaging design agency to best suit your brand.

If you are responsible for a brand, you have probably found yourself in the situation where you either need to select a new packaging design agency or shortlist an agency from those available on the wider company roster.

With the wealth of offerings among agencies, how do you best decide which one is the right fit for your brand?

You can find our contact details below: Alan Gilbody on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/alangilbody/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Slice Design Company website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://slicedesign.co.uk⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ #packagingdesign #packdesign #packaging #branddesign #branding #design #agency #designagency #drink #food #advice

Branding & packaging design for Amazon Savers & the need for private label products to have personality.

In today’s podcast, we delve into one of the most competitive spaces in retail – private label grocery essentials. In light of rising living costs, consumers are looking for ways to stretch their cash without compromising on quality.

Amazon, the global e-commerce giant, has entered this space with its new line of essentials under the banner "Amazon Saver." The question is, has Amazon cracked the code for affordable yet appealing groceries, or is there room for improvement?

In this episode, we’ll explore the packaging, strategy, and overall marketing implications of Amazon's Saver products. Plus, we’ll talk about some design watchouts that could potentially hurt Amazon’s ability to connect with consumers on an emotional level.

Each week, ‘a slice of’, will take a look at a supermarket brand and critique the pack design to find out what works, or doesn’t. What makes you desire them, or even hate them? Importantly what makes us put them in our shopping basket! I plan to keep the podcast to around five minutes each, and I’ll include some voice message comments that have been sent through about the packs from my LinkedIn page. You can find our contact details below: Alan Gilbody on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/alangilbody/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Slice Design Company website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://slicedesign.co.uk⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ #packagingdesign #packdesign #packaging #branddesign #branding #amazon #amazonsavers #groceries #drink #food

Branding & packaging design for Radox Shower Gel & the need for packs to look good in the home environment.

Each week, ‘a slice of’, will take a look at a supermarket brand and critique the pack design to find out what works, or doesn’t. What makes you desire them, or even hate them? Importantly what makes us put them in our shopping basket! I plan to keep the podcast to around five minutes each, and I’ll include some voice message comments that have been sent through about the packs from my LinkedIn page. You can find our contact details below: Alan Gilbody on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/alangilbody/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Slice Design Company website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://slicedesign.co.uk⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ #packagingdesign #packdesign #packaging #branddesign #branding #radox #shower #bathroom #health #personalcare

Branding & packaging design for Danone GetPRO & the issues of borrowing assets from other brands.

Today we'll be discussing the importance of creating unique brand assets and the potential pitfalls of borrowing from other brands.

I'm going to use Danone's latest brand launch GetPro protein drink as a case study and explore best practices and important watch-outs in the industry when borrowing assets linked to another brand.

Let's kick things off with one of the most fundamental principles in packaging design: originality.

It's tempting to draw inspiration from successful brands, but there's a fine line between inspiration and imitation.

Consider this scenario: imagine a protein drink that borrows design elements reminiscent of a well-known battery brand. While it might seem clever to associate your product with energy, especially if you want to appeal to gym goers and health concious consumers, this approach can backfire spectacularly.

Each week, ‘a slice of’, will take a look at a supermarket brand and critique the pack design to find out what works, or doesn’t. What makes you desire them, or even hate them? Importantly what makes us put them in our shopping basket! I plan to keep the podcast to around five minutes each, and I’ll include some voice message comments that have been sent through about the packs from my LinkedIn page. You can find our contact details below: Alan Gilbody on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/alangilbody/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Slice Design Company website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://slicedesign.co.uk⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ #packagingdesign #packdesign #packaging #branddesign #branding #danone #drink #drinks #health #protein

Branding & packaging design for Yakult & the benefits of using core assets consistently.

There are lots of brands that consumers associate with a recognisable delivery format.

The Coca-Cola bottle or the Tic Tac box for example. All of these formats have capitalised on this type of iconic packaging to create a strong brand identity and visual shortcut to the brand and help differentiate them from the competition.

If you’re the owner one of these unique little assets it’s always advisable to use it as part of your communication.

So this brings me neatly onto todays pack, Yakult.

Yakult is a brand that has built its identity around a very distinctive packaging format - the small, angular shot bottle. This unique asset has become synonymous with the Yakult brand, giving consumers an instantly recognisable visual cue. So why don't they use it?

Each week, ‘a slice of’, will take a look at a supermarket brand and critique the pack design to find out what works, or doesn’t. What makes you desire them, or even hate them? Importantly what makes us put them in our shopping basket! I plan to keep the podcast to around five minutes each, and I’ll include some voice message comments that have been sent through about the packs from my LinkedIn page. You can find our contact details below: Alan Gilbody on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/alangilbody/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Slice Design Company website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://slicedesign.co.uk⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ #packagingdesign #packdesign #packaging #branddesign #branding #yakult #probiotic #shots #health #drink

Branding & packaging design for Coca Cola Lemon & managing pack architecture with FMCG brands.

If your brand makes up a large chunk of Warren Buffett portfolio, chances are you’re doing something very right.

Coca-Cola is undoubtably the most recognised brand on planet Earth so if you launch a new flavour or make a change people are going to notice. It wasn’t that long ago That the portfolio had a revamp and a pretty robust new architecture was created in order to unify the range.

When this happens, it usually comes with a pretty tight brand guidelines dictate how new products are integrated and how flavour extensions are displayed. In essence, that is what the brand guidelines are for, to make a Robust set of rules in order to reinforce the brand at every consumer Touchpoint.

That was until Coke decided to bring back the lemon flavour from the grave. This was originally a flavour extension consigned to the dustbin back in 2006. However the company has identified enough interest to relaunch The pack and flavour in a completely new livery, which challenges the existing pack architecture.

Each week, ‘a slice of’, will take a look at a supermarket brand and critique the pack design to find out what works, or doesn’t. What makes you desire them, or even hate them? Importantly what makes us put them in our shopping basket! I plan to keep the podcast to around five minutes each, and I’ll include some voice message comments that have been sent through about the packs from my LinkedIn page. You can find our contact details below: Alan Gilbody on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/alangilbody/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Slice Design Company website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://slicedesign.co.uk⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ #packagingdesign #packdesign #packaging #branddesign #branding #cocacola #coke #drinks #carbonates #fizzy

Branding & packaging design for Tate & Lyle Golden Syrup and managing heritage with FMCG brands.

Every month, there is a rebrand posted on LinkedIn, that creates quite a lot of furore. This week, that brand in question was Tate & Lyles Golden Syrup. This rebrand is stripped back much of the instantly recognisable heritage, and the big question is does it work?

Each week, ‘a slice of’, will take a look at a supermarket brand and critique the pack design to find out what works, or doesn’t. What makes you desire them, or even hate them?  Importantly what makes us put them in our shopping basket! I plan to keep the podcast to around five minutes each, and I’ll include some voice message comments that have been sent through about the packs from my LinkedIn page. You can find our contact details below: Alan Gilbody on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/alangilbody/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Slice Design Company website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://slicedesign.co.uk⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ #packagingdesign #packdesign #packaging #branddesign #branding #tate&lyle #golden #syrup #heritage #pedigree

Branding & packaging design for Tiffany & the importance of colour for FMCG brands.

The right use of colour in packaging can instantly guide consumers to a brand and convey key product qualities.

When used strategically and consistently, colour is an impactful visual shortcut that builds brand recognition.

In this podcast, we look at Tiffany and possibly the most efficient visual shortcut to your brand. Colour.

Each week, ‘a slice of’, will take a look at a supermarket brand and critique the pack design to find out what works, or doesn’t. What makes you desire them, or even hate them?  Importantly what makes us put them in our shopping basket! I plan to keep the podcast to around five minutes each, and I’ll include some voice message comments that have been sent through about the packs from my LinkedIn page. You can find our contact details below: Alan Gilbody on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/alangilbody/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Slice Design Company website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://slicedesign.co.uk⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ #packagingdesign #packdesign #packaging #branddesign #branding #colour #colours #tiffany #beauty #premium