• A Slice Of... Tate & Lyle Golden Syrup Packaging Design (No. 23)

  • Feb 21 2024
  • Length: 7 mins
  • Podcast

A Slice Of... Tate & Lyle Golden Syrup Packaging Design (No. 23)

Listen for free

View show details

  • Summary

  • Branding & packaging design for Tate & Lyle Golden Syrup and managing heritage with FMCG brands.


    Every month, there is a rebrand posted on LinkedIn, that creates quite a lot of furore. This week, that brand in question was Tate & Lyles Golden Syrup. This rebrand is stripped back much of the instantly recognisable heritage, and the big question is does it work?


    Each week, ‘a slice of’, will take a look at a supermarket brand and critique the pack design to find out what works, or doesn’t. What makes you desire them, or even hate them?  Importantly what makes us put them in our shopping basket! I plan to keep the podcast to around five minutes each, and I’ll include some voice message comments that have been sent through about the packs from my LinkedIn page. You can find our contact details below: Alan Gilbody on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/alangilbody/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Slice Design Company website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://slicedesign.co.uk⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ #packagingdesign #packdesign #packaging #branddesign #branding #tate&lyle #golden #syrup #heritage #pedigree
    Show more Show less
Show more Show less
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about A Slice Of... Tate & Lyle Golden Syrup Packaging Design (No. 23)

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com reviews

Amazon reviews
No Reviews are Available