You, Inc.

The Art of Selling Yourself

By: Harry Beckwith, Christine Clifford Beckwith

Narrated by: Martin Ruben, Lisa DeSimone

Written in a personable and homespun style, You, Inc. offers doses of humor and pithy knowledge to anyone who wants to thrive in the increasingly competitive business world.

What veteran sales and marketing experts Harry and Christine Beckwith understand is that, to succeed in life, the most important thing you need to be able to sell is you - whether it's in a job interview, a social gathering, or during a business negotiation. The Beckwiths provide a treasure trove of insights and tips to help you present yourself credibly, confidently, and comfortably.

©2007 Harry Beckwith and Christine Clifford. Recorded by arrangement with Warner Books. All rights reserved. (P)2007 HighBridge Company

Good, Quick, Inspiring

Easy to follow with simple and practical ideas. Short, sweet, and right to the point!

worthy

short little blips of wisdom that challenge you to be the ball. helped me with presentations, preperation, and closing

This is a over and over book!

I love the flow of this book. There are too many nuggets of great information to list here. I finished the book with a new set of personal goals. Taking a second before responding and being a good listener are my two top goals now. Thank you Christine!

Practical practice is the best way to describe it

This was another good listen from Harry, liked the structure and how each section was broken down to have the reader/listener utilize the information and dig deeper to see how it can be applied to whatever the situation may be.

Phenomenally Applicable

This book was incredibly true to life, brutally honest, and usefully applicable this book is a must for humans.

Read the book years ago. Found the audio book a great refresher.

I really liked all the hints and ideas to sell yourself in the book. Enjoyed the audio book just as much

Did not realize

If you could sum up You, Inc. in three words, what would they be?

Amazing, inspiring and common sense

What was one of the most memorable moments of You, Inc.?

We are born selling.

What does Martin Ruben and Lisa DeSimone bring to the story that you wouldn’t experience if you just read the book?

The readers allowed for time to reflect and continue.

Did you have an extreme reaction to this book? Did it make you laugh or cry?

The book allowed me to think. It inspires me work on me.

Any additional comments?

I truly recommend this book for college students or any individual wanting to make a change. I purchased this book for my daughter she wanted to read it but I listened to the audio instead.

Are you selling your product or yourself?

Awesome book with many great stories and insights about how to reframe your story to help win clients and colleagues to your cause.

A Beginner’s Guide to Presenting One’s Self

Written by Harry Beckworth and Christy Clifford Beckworth
Narrated by Martin Ruben and Lisa DeSimone

I listened to the audiobook version of this book at 1.3 speed for my personal listening preference.

The contents within You, Inc. is fluffed. Not a lot of detail is given past the sometimes long anecdotes related to the topics, and if the core information on branding/marketing one’s self were to be presented without said anecdotes, the book would, perhaps, be about 15 pages long. Don’t get me wrong, the stories are well suited to the topics at hand and help relay reasoning to the audience. That being said, I didn’t feel as though I came away from this book with more than what I already knew about self-presentation.

A personal issue I have is with how the authors use she/her, he/him instead of they/them when giving generic examples.

Another issue I had was that when Martin Ruben and Lisa DeSimone switched for the section calls DeSimone performs, the difference was sometimes jarring. DeSimone’s longer readings didn’t come off as jarring.

Overall, I mildly suggest this book for experienced audiences, and more recommend this book for individuals new to the business and networking world.

A must to recreate yourself.

This series, points out many of the things that we need to ask about our selves, but did not know to ask!