Writing for Impact
8 Secrets from Science That Will Fire Up Your Readers’ Brains
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Writing for Impact
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Narrado por:
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Bill Birchard
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De:
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Bill Birchard
Acerca de esta escucha
Read by the author.
Learn the keys to energizing your writing, engaging readers, and breaking out with influence.
What good will it do to skillfully craft a written argument if you lose your audience? Simple emails, formal reports, blogs, presentations, articles—they need punch to gain influence. Clear structure and logic alone won’t do. To engage readers, you need to make mentally stimulating choices in language—choices that electrify your readers’ mental hotspots.
Veteran journalist Bill Birchard reveals the secret of making that happen. He blends the findings from a global cadre of psychologists and neuroscientists with lessons from his long, successful career as a professional writer. In Writing for Impact, he details eight potent writing strategies, based on the latest scientific breakthroughs, to give you the power to write faster, win over more people, and earn influence as a thought leader.
As a listener, you will:
- Discover the story of recent scientific research that shows how the right language rewards readers mentally, engaging them with hits of dopamine and more.
- Learn the eight time-tested writing strategies—strategies you can apply immediately—to become a better, more impactful writer and communicator.
- Learn three dozen tactics to hook readers with each strategy, tactics proven to work based on how the brain processes language and meaning.
- Find engaging writing examples to illustrate each strategy and inspire you to write with punch that keeps your audience coming back for more.
- Master the eight-part strategic framework step by step, giving yourself a methodical means to develop yourself into a writer who communicates like a pro.
Accompanying figures are included in the audiobook companion PDF download.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2023 Bill Birchard (P)2023 HarperCollins LeadershipLos oyentes también disfrutaron...
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- Versión completa
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General4.5 out of 5 stars 281
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Narración:4.5 out of 5 stars 243
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Historia4.5 out of 5 stars 240
For generations, we’ve been taught there are two ways to succeed - either from talent or practice. In Decoding Greatness, award-winning social psychologist Ron Friedman illuminates a powerful third path - one that has quietly launched icons in a wide range of fields, from artists, writers, and chefs, to athletes, inventors, and entrepreneurs: reverse engineering.
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3 out of 5 stars
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Good book, but needed better research
- De aaron en 08-29-21
De: Ron Friedman
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The Joy of Saying No
- A Simple Plan to Stop People Pleasing, Reclaim Boundaries, and Say Yes to the Life You Want
- De: Natalie Lue
- Narrado por: Natalie Lue
- Duración: 7 h y 52 m
- Versión completa
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General5 out of 5 stars 20
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Narración:4.5 out of 5 stars 19
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Historia5 out of 5 stars 19
Are you still playing a role you learned in childhood to please others, such as the Good Girl/Boy, the Overachiever, or the Helper? Though these kinds of roles may have gained us attention and affection, they prohibited us from becoming our true selves. People-pleasing—putting others ahead of ourselves to avoid something negative or to get something we want or need—runs rampant in our society. Saying yes when we should say no leaves us stuck in frustrating patterns.
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5 out of 5 stars
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I am about halfway through this book...
- De Amazon Customer en 04-14-23
De: Natalie Lue
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The Art of the Tale
- Engage Your Audience, Elevate Your Organization, and Share Your Message Through Storytelling
- De: Steven James, Tom Morrisey
- Narrado por: Steven James, Tom Morrisey
- Duración: 10 h y 41 m
- Versión completa
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General5 out of 5 stars 2
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Narración:5 out of 5 stars 2
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Historia5 out of 5 stars 2
Everyone, regardless of their background and training, can improve their storytelling abilities. But what is a story? How can you tell it in a way that delights and informs your listeners? Take a journey into the keys to great storytelling with two of the country’s top experts on story presentation and speech writing.
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5 out of 5 stars
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Excellent
- De Debbie en 12-22-22
De: Steven James, y otros
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The Art of X-Ray Reading
- How the Secrets of 25 Great Works of Literature Will Improve Your Writing
- De: Roy Peter Clark
- Narrado por: Jefferson Mays
- Duración: 8 h y 10 m
- Versión completa
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General4.5 out of 5 stars 236
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Narración:4.5 out of 5 stars 197
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Historia4.5 out of 5 stars 193
Where do writers learn their best moves? They use a technique that Roy Peter Clark calls X-ray reading, a form of reading that lets you penetrate beyond the surface of a text to see how meaning is actually being made. In The Art of X-Ray Reading, Clark invites you to don your X-ray reading glasses and join him on a guided tour through some of the most exquisite and masterful literary works of all time, from The Great Gatsby to Lolita to The Bluest Eye and many more.
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5 out of 5 stars
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So Good I Bought the Print Version
- De Jan en 04-25-16
De: Roy Peter Clark
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Master Mentors
- 30 Transformative Insights from Our Greatest Minds
- De: Scott Jeffrey Miller
- Narrado por: Scott Miller
- Duración: 5 h y 54 m
- Versión completa
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General4 out of 5 stars 52
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Narración:4 out of 5 stars 49
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Historia4 out of 5 stars 49
Mining the best and brightest revelations from Franklin Covey’s global podcast, On Leadership with Scott Miller, Scott personally introduces you to 30 Master Mentors, featuring the single most transformative insight from each of them.
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1 out of 5 stars
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Name dropping, shallow content, false humility
- De Sandy McPherson en 09-13-21
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How to Write a Sentence
- And How to Read One
- De: Stanley Fish
- Narrado por: Rick Adamson
- Duración: 5 h y 12 m
- Versión completa
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General4 out of 5 stars 27
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Narración:4.5 out of 5 stars 24
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Historia4 out of 5 stars 24
Like a seasoned sportscaster, Fish marvels at the adeptness of finely crafted sentences and breaks them down into digestible morsels, giving listeners an instant play-by-play. Drawing on a wide range of great writers, from Philip Roth to Antonin Scalia to Jane Austen, How to Write a Sentence is much more than a writing manual—it is a spirited love letter to the written word, and a key to understanding how great writing works. It is a book that will stand the test of time.
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5 out of 5 stars
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Excellent book for writers
- De missbizinla en 07-15-23
De: Stanley Fish
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Language That Leads
- Communication Strategies That Inspire and Engage
- De: Kasia Wezowski, Marshall Goldsmith
- Narrado por: Jill Blackwood
- Duración: 5 h y 40 m
- Versión completa
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General5 out of 5 stars 2
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Narración:5 out of 5 stars 2
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Historia5 out of 5 stars 2
Kasia Wezowski, a leading researcher on body language and communication skills, combines her cutting-edge research with Marshall Goldsmith’s leadership development methodology in this practical and timely resource for leaders. Goldsmith believes that a leader’s job is to bring out the best in each team member and Language That Leads breaks down the ten core qualities of leadership, providing easy-to-follow implementation steps to express, observe, and project these qualities effectively through verbal and nonverbal communication.
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5 out of 5 stars
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I recommend
- De Amazon Customer en 01-30-24
De: Kasia Wezowski, y otros
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Wake Up!
- The Powerful Guide to Changing Your Mind About What It Means to Really Live
- De: Lindsay Teague Moreno
- Narrado por: Lindsay Moreno
- Duración: 5 h y 21 m
- Versión completa
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General5 out of 5 stars 98
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Narración:5 out of 5 stars 85
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Historia5 out of 5 stars 84
Why would you settle for an ordinary life when you have an extraordinary mind? Break your good life into six bite-size pieces so you can live a successful life without regret.
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5 out of 5 stars
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outstanding
- De Amazon Customer en 08-14-24
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How Creativity Rules the World
- The Art and Business of Turning Your Ideas into Gold
- De: Maria Brito
- Narrado por: Maria Brito
- Duración: 9 h y 22 m
- Versión completa
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General4.5 out of 5 stars 20
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Narración:4.5 out of 5 stars 18
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Historia4 out of 5 stars 17
How Creativity Rules the World shows that, despite contrary beliefs, creativity can be taught and learned by anyone. Creativity is an inexhaustible resource that is the key to thriving in the business world and beyond. This timeless guide promises to make the creative process of successful seven-figure artists and billion-dollar entrepreneurs—as well as Maria’s own—accessible and actionable for you to take the power of their ideas to the next level.
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2 out of 5 stars
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Painful
- De Ingryd en 09-16-22
De: Maria Brito
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Burnout Immunity
- How Emotional Intelligence Can Help You Build Resilience and Heal Your Relationship with Work
- De: Kandi Wiens
- Narrado por: Eleanor Caudill
- Duración: 8 h y 2 m
- Versión completa
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General5 out of 5 stars 2
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Narración:5 out of 5 stars 2
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Historia4.5 out of 5 stars 2
Bolstered with research, exercises, self-assessments, and real-life stories from people with natural burnout immunity and those who’ve cultivated it, Burnout Immunity teaches workers how to positively cope with stress and to enjoy healthier and happier relationships with work.
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5 out of 5 stars
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What I needed
- De RP en 10-07-24
De: Kandi Wiens
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Inventology
- How We Dream Up Things That Change the World
- De: Pagan Kennedy
- Narrado por: Jonathan Todd Ross
- Duración: 7 h y 47 m
- Versión completa
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General5 out of 5 stars 2
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Narración:5 out of 5 stars 1
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Historia5 out of 5 stars 1
A father cleans up after his toddler and imagines a cup that won't spill. An engineer watches people using walkie-talkies and has an idea. A doctor figures out how to deliver patients to the operating room before they die. By studying inventions like these—the sippy cup, the cell phone, and an ingenious hospital bed—we can learn how people imagine their way around "impossible" problems to discover groundbreaking answers. Pagan Kennedy reports on how these enduring methods can be adapted to the twenty-first century.
De: Pagan Kennedy
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Ask Powerful Questions
- Create Conversations That Matter
- De: Will Wise
- Narrado por: Dan Radin
- Duración: 7 h y 36 m
- Versión completa
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General4.5 out of 5 stars 110
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Narración:4 out of 5 stars 95
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Historia4.5 out of 5 stars 95
In Ask Powerful Questions, Will Wise explains how the questions we traditionally ask are virtually meaningless when it comes to establishing connection. Introducing a set of practical tools for accessing and understanding others by changing the way we ask questions, Will shows how to transform "How are you? I'm fine, thanks" into a conversation that changes not only how you lead, but who you are as a person.
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4 out of 5 stars
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Content is insightful and triggering BUT .....
- De Anonymous User en 08-24-23
De: Will Wise
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The Age of Influence
- The Power of Influencers to Elevate Your Brand
- De: Neal Schaffer
- Narrado por: Stu Gray
- Duración: 6 h y 36 m
- Versión completa
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General5 out of 5 stars 10
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Narración:5 out of 5 stars 7
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Historia5 out of 5 stars 7
If today’s brands want to succeed, they have to be in the conversation, and influencers make that happen. The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective and sustainable influencer marketing plan.
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5 out of 5 stars
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Fantastic listen!
- De Jose Arroliga en 01-11-23
De: Neal Schaffer
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How to Be a Modern Samurai
- 10 Steps to Finding Your Power & Achieving Success
- De: Antony Cummins
- Narrado por: John Telfer
- Duración: 6 h y 47 m
- Versión completa
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General4.5 out of 5 stars 144
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Narración:5 out of 5 stars 129
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Historia4.5 out of 5 stars 129
For centuries, the Japanese samurai were the unquestioned leaders of their society, maintaining their position through their iron will, Zen-like emotional control, and clan-building social skills. Today, in a world that focuses on instant gratification and self-indulgence, the way of the samurai is a challenging path to follow but will bring huge rewards to anyone who commits to it.
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5 out of 5 stars
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Great book
- De Clarence Sheets en 09-01-20
De: Antony Cummins
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The Words We Live By
- Your Annotated Guide to the Constitution
- De: Linda R. Monk
- Narrado por: Marianne Fraulo, Kevin Stillwell
- Duración: 12 h y 18 m
- Versión completa
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General4.5 out of 5 stars 23
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Narración:4.5 out of 5 stars 18
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Historia4.5 out of 5 stars 18
The Words We Live By takes an entertaining and informative look at America's most important historical document, now with discussions on new rulings on hot button issues such as immigration, gay marriage, gun control, and affirmative action. Through entertaining and informative annotations, The Words We Live By offers a new way of looking at the Constitution. It reflects a critical, respectful, and appreciative look at one of history's greatest documents.
De: Linda R. Monk
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Breaking Open
- How Your Pain Becomes the Path to Living Again
- De: Jacob Armstrong
- Narrado por: Jacob Armstrong
- Duración: 4 h y 20 m
- Versión completa
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General5 out of 5 stars 19
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Narración:5 out of 5 stars 17
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Historia5 out of 5 stars 17
Pastor Jacob Armstrong exposes the seven dangerous ways that we commonly seek to avoid a breakdown, showing how these seven ways are stealing life from us, and then walks us through a progression of seven Jesus-ways that move us from merely breaking to breaking open. It is these Jesus-ways that get us to the good stuff: a life filled with hope and opportunity.
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5 out of 5 stars
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Beautiful mess!
- De J. Mehta en 11-01-23
De: Jacob Armstrong
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The Revenge of Analog
- Real Things and Why They Matter
- De: David Sax
- Narrado por: David Sax
- Duración: 9 h y 17 m
- Versión completa
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General4.5 out of 5 stars 216
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Narración:4.5 out of 5 stars 193
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Historia4.5 out of 5 stars 195
One of Michiko Kakutani's (New York Times) top 10 books of 2016. A funny thing happened on the way to the digital utopia. We've begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed. Businesses that once looked outdated, from film photography to brick-and-mortar retail, are now springing with new life. Notebooks, records, and stationery have become cool again.
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3 out of 5 stars
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Late to the party and heavily padded.
- De Phil Queeg en 12-25-16
De: David Sax
a very scientific look of what works
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Real Tips Anyone Can Use to Write Better
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