What Should We Do?

How to Win Clients, Double Profit & Grow Your Home Service Sales

By: Joe Crisara

Narrated by: Joe Crisara

Feeling stuck in a low-revenue and frustrated customer cycle? Break free from conflict and learn how to make everyone walk away happy.

Unsure how to differentiate yourself in a busy market without slashing profits? Worried weak sales skills will doom your small business efforts? Need to generate higher ticket averages and fewer callbacks?

Joe Crisara was once a struggling home service contractor. He’s now a worldwide educator, entrepreneur, and author who is inspiring everyone from startup managers to Fortune 1000 companies with his unique process. And now he’s ready to reveal his trusted playbook to help you double your income while staying confident in your ethics.

What Should We Do? is a down-to-earth primer on persuasion, selling, presentation, and closing. Full of boots-on-the-ground anecdotes and eye-opening insights, it offers a principle-centered system that helps everybody come out on top. And by following Uncle Joe’s passionate coaching, you’ll soon be seeing successes beyond your wildest imagination.

You’ll discover:

• An honest, step-by-step sales approach that ensures small businesses thrive
• How operating with integrity can lead to growing profits and increased value
• Easy-to-digest summaries that help keep your company on an upward trajectory
• Sample dialogues between contractors and clients so you can go into every situation with confidence
• The key question you need to be asking, tons of downloadable bonus tools, and much, much more!

What Should We Do? is the definitive field guide for anyone managing a blue-collar business. If you like actionable advice, authentic examples, and conversational guidance, then you’ll love Joe Crisara’s must-have manual.

Buy What Should We Do? to map out your next steps today!

©2024 Joe Crisara (P)2024 Joe Crisara

Critic reviews

“From $471,000 of debt to completely debt-free within five years, Joe Crisara has achieved success he never dreamed possible by applying timeless success principles. He knows how to make others succeed by magnifying their income as service providers.” – Jack Canfield, International Best-selling Author of The Success PrinciplesTM

"For every home service salesperson competing on price: you've got to read this book. In just the first few pages you'll get paradigm shifts that can change the trajectory of your life." – Amanda Holmes, Keynote Speaker, Co-author of the Bestseller, The Ultimate Sales Machine

“Joe understands how to transform home service professionals into respected sales leaders who master the customer experience.” - Jeb Blount, Founder and CEO of Sales Gravy, Keynote Speaker, Author of Fanatical Prospecting

MUST READ BOOK IF YOU ARE IN SALES!!!

Great book full of clear actionable steps. You can take this book and start implementing on Day 1

Invest in Yourself!

Do you want to bring your business to the next level? What Should We Do is a great introduction to the mind of Uncle Joe and the Pure Motive Sales approach. You don’t have to be in Home Service Sales to get something out of this book! I used lines out of this book verbatim just hours after listening to it and was locking up larger sales and more consistently. This is a fantastic way to build the level of trust you have with your customers and continue to build great opportunities for yourself and company. All home service sales guys should read it, or don’t. I don’t mind earning the business myself.

Give options

Giving options and point them into options that you make for them will improve your sales

Must listen!

I don’t write reviews, this is a must listen while driving in my truck. I’ve learned so much that I’ve been able to immediately put into action on the next call. I’m on my 2nd listen and am hearing stuff I missed the first time around. Just asking “what should we do” after I present the estimate with options has already improved my closing ratio and average ticket. Money well spent!

just buy it!

Go ahead and just buy it! You'll thank yourself later after. Hands down amazing book!

This is a must listen to for any sales person!

This book is very good and has really good sales information for any professional who is in the service industry.

I follow Joe Crisara on facebook and see his tips and advice, He always gives really good information. I am also a member of his Service MVP group.

I was really execited about reading this book and I am really impressed witht he content. He has gold nuggets all threw the book. I highly recommend this book! I also bought a book on Amazon.

By the way, Joe.. You did a very good job writing this book and congratulations on the book.

Amazing Book

This book is just what I needed to change things around in my business. Thank you Joe!

A lot of good and specific sales advice for Trades

The information is good, theres a lot of useful stuff. Some of the conversational strategies may work for the midwest and other places where people are still people but id be reluctant here in certain parts of FL. People are much more to the point and standoffish to be asking too many personal questions. Some of these questions send up red flags around here but there’s some very useful strategies in the book. Also thinking you’re going to make lifelong friends with all of your customers is a little unrealistic. I understand that the mindset of talking to a potential customer like they are a old friend can be a great strategy but that doesn’t always work. Definitely need to read the customer and use discernment. However letting the customer decide in the manner explained in the book does really work. We have always had a similar strategy at my company and this book helps refine it some.

Must read for home service pros

Joe’s book can change your business by simply helping you help your customers make decisions

Love this Book!

Really opened my mind to different situations and solutions. Really helpful book. Highly recommend reading this book or listening