Tracks That Sync

Shift the Odds of Music Licensing in Your Favor

By: Graham Barton

Narrated by: Graham Barton

Does composing for music licensing feel like one big gamble?

In his first book Tracks That Sync, award-winning composer Graham Barton shows you how to unlock an unfair advantage in music licensing with 10 simple principles. Combining creativity, advertising, psychology, and business, he gives you the real-world tools you need to level up your tracks and supercharge your income.

Tracks That Sync is about why audacity trumps talent. It’s about your willingness to finally play the sync game like the big brand decision-makers do, instead of wasting your time writing low-value tracks that attract low-value syncs. Too many composers enter the arena thinking success in sync comes easy to those who “sell out”—now, more than ever, big brands seek high-quality, authentic tracks that demand a holistic and authentic strategy if you’re to scale sustainably as a composer.

In this book, you will learn ways to leverage your unique talents without having to venture outside your wheelhouse or “sell out”. From creative choices to productivity hacks, Barton shares his lessons learned over the last decade in the business. He collects them into a powerful manifesto that inspires the modern composer on the path to break through their income ceiling.

Filled with a no-B.S. perspective and impactful stories from the trenches, Tracks That Sync offers 10 transformative principles and challenges that help you create irresistible, high-value tracks that sync.

Ditch the uncertainty, overwhelm, and burnout with the only book on the shelves that shows composers how to think like a music supervisor, video editor, creative director, and CFO.

Shift the odds of music licensing in your favor.

©2021 Graham Barton (P)2022 Graham Barton