
Triple Fit Strategy
How to Build Lasting Customer Relationships and Boost Growth
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Narrado por:
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Christopher P. Brown
Acerca de esta escucha
Business relationships are still dominated by a narrow perspective—trying to match products to customer needs and making deals. It's a buyer-seller relationship built on a transactional mindset, and it's not how you should be doing business.
There's a better way—orchestrating growth—in which suppliers and customers collaborate to build strategies and grow together. Christoph Senn and Mehak Gandhi lay out the Triple Fit Strategy framework, which will help you escape the product-centric mindset and put customers at the heart of your business strategy. Based on a hands-on tool set, Triple Fit ensures that customer and supplier are aligned across three areas: planning, execution, and resources. The Triple Fit canvas, a diagnostic and action framework, provides a systematic approach that every account manager and sales team can use to boost business results. Companies who use it can contribute ten times more to their customers' success and can double account values in less than three years.
What's more, the Triple Fit Strategy helps sales and business leaders better understand the health of their customer relationships and allocate resources for faster breakthroughs. It's a proven approach that Senn and Gandhi have implemented with hundreds of companies over twenty-five years and validated with data from more than ten thousand cases.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2024 Harvard Business School Publishing Corporation (P)2024 Ascent AudioRelacionado con este tema
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Historia
In a culture that values productivity as a sign of success, many professionals are on the verge of burnout, pushed—sometimes unconsciously and other times overtly—to keep working, keep producing, and keep reaching new heights at an unsustainable pace, often at the expense of their physical and mental well-being. In The Rest Revolution, executive and personal branding coach Amanda Miller Littlejohn shows listeners how to restore themselves after burnout, and navigate the rigors of competitive work without sacrificing self.
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Extremely practical takeaways and guidance
- De James W. en 01-02-25
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Build, Don't Talk
- Things You Wish You Were Taught in School
- De: Raj Shamani
- Narrado por: Raj Shamani
- Duración: 5 h y 13 m
- Versión completa
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School taught us specific subjects, like maths and history. But the most important situations we face as adults were never discussed with us when we were students. We weren't taught these skills in school, and this makes all the success stories we hear about seem out of reach; it makes us feel dumb. We aren't dumb, we just don't know how to work the system.
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A must read and/or listen
- De Joshua Hawks en 02-01-25
De: Raj Shamani
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Terrible Beauty
- Reckoning with Climate Complicity and Rediscovering Our Soul
- De: Auden Schendler
- Narrado por: Michael Butler Murray
- Duración: 8 h y 8 m
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Something's gone badly awry with environmentalism. We faithfully separate our waste into different streams, but wonder whether it really makes a difference. Global companies announce their commitment to carbon negativity while simultaneously sponsoring oil conferences. American businesses, communities, and individuals assiduously measure their carbon footprints, then implement voluntary emissions-reduction programs, all while trumpeting their do-gooderism. The problem is, none of this will make a dent in solving the civilizational threat of climate change.
De: Auden Schendler
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Boom
- Bubbles and the End of Stagnation
- De: Byrne Hobart, Tobias Huber
- Narrado por: Rob Grannis
- Duración: 8 h y 49 m
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A timely investigation of the causes of technological and scientific stagnation, and a radical blueprint for accelerating innovation. From the Moon landing to the dawning of the atomic age, the decades prior to the 1970s were characterized by the routine invention of transformative technologies at breakneck speed. By comparison, ours is an age of stagnation. Median wage growth has slowed, inequality and income concentration are on the rise, and scientific research has become increasingly expensive and incremental.
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Interesting perspective
- De Brent D Brookbush en 02-24-25
De: Byrne Hobart, y otros
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Build
- An Unorthodox Guide to Making Things Worth Making
- De: Tony Fadell
- Narrado por: Tony Fadell, Roger Wayne
- Duración: 11 h y 5 m
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Tony Fadell led the teams that created the iPod, iPhone and Nest Learning Thermostat and learned enough in 30+ years in Silicon Valley about leadership, design, startups, Apple, Google, decision-making, mentorship, devastating failure and unbelievable success to fill an encyclopedia.
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Best guide for start up founders, ever!!!
- De Curly Beard en 05-28-22
De: Tony Fadell
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The AI-Driven Leader
- Harnessing AI to Make Faster, Smarter Decisions
- De: Geoff Woods
- Narrado por: Geoff Woods
- Duración: 6 h y 38 m
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The difference between growing your business and going out of business is your ability to think strategically. The problem is, most leaders are stuck in the operational weeds, struggling to find the time to make better strategic decisions. This challenge is only heightened by the rise of AI. While you know AI is the future, current demands leave you with no time to explore its benefits. Meanwhile, your competition is gaining an edge by integrating AI. The time to act is now.
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Few good tips but a bit repetitive
- De Amazon Customer en 02-19-25
De: Geoff Woods