The Creator's Code

The Six Essential Skills of Extraordinary Entrepreneurs

De: Amy Wilkinson, Amy Wilkinson - introduction

Narrado por: Cassandra Campbell

Based on in-depth interviews with more than 200 leading entrepreneurs, a business executive and senior fellow at Harvard's Center for Public Leadership identifies the six essential disciplines needed to transform your ideas into real-world successes, whether you're an innovative manager or an aspiring entrepreneur.

How do some people turn ideas into enterprises that endure? Startup founders and business leaders young and old are taking advantage of the new, fast-paced, interconnected world and turning small notions into big business. But why do some people succeed when so many others fail? Now, Amy Wilkinson is the first to develop a comprehensive theory that explains how these new iconoclasts gain traction to achieve lasting results.

Wilkinson conducted rigorous, lengthy interviews with today's most dynamic entrepreneurs including the founders of eBay, AirBnB, Yelp, LinkedIn, Chipotle, Spanx, Zipcar, Jetblue, PayPal, Gilt Groupe, and Revolution Foods, among others. The Creator's Code shows how these entrepreneurial creators built their companies. It delves into the belief of Elon Musk, founder of Tesla Motors, SpaceX, and Solar City, that "people are too self-limiting", reveals how AirBnB founder Joe Gebbia overcame obstacles to reach what he calls "Ramen Profitability", explains Stella & Dot founder Jessica Herrin's dictum that "there are no jobs on the unicorn farm", and shows how "Maryland's sweatiest football player", Kevin Plank, turned his somewhat comical problem into Under Armour, a $2 billion global sports brand.

The men and women you'll meet in this audiobook prove that entrepreneurship is accessible to everyone, and that by practicing six disciplines you can produce unexpected, creative, and wildly meaningful results.

©2015 Amy Wilkinson. All rights reserved. (P)2015 Simon & Schuster, Inc. All rights reserved.

Incredible

This book is highly recommended for anyone with an entrepreneurial or intrapreneurial mind. Great stories and examples!

great book

I really enjoyed it. It contains really excellent insights. And, it allowed me to see what it really takes to make it!

Not original but useful

What was one of the most memorable moments of The Creator's Code?

It does not add anything original to the research, but the stories are inspiring.

What aspect of Cassandra Campbell’s performance would you have changed?

The cadence of the constant Howard Cosell imitation is extremely grating. Not sure I can finish listening.

decent book

I found the parts about how people have started popular businesses 6o be interesting. Good read...I did zone out a bit, a little bored at points but then it caught my attention again.

Great book!

Very well done. Interesting and informative all the way through. I've already recommended it to multiple friends.

Super book for all business people.

Super book for all business people. Every Creator interviewed was awesome and something to learn.

Great insight into entrepreneurship

Must read for entrepreneurs. Well written, strong research, good interviews, useful tips and overall philosophy.

Open your mind to what's possible

I'd recommend this book to anyone in business or thinking of starting a business. It will definitely make a person view their word in a different way and open your eyes to opportunities you may have been staring at for some time! Fly the OODA Loop!!!!

Interesting, not ground breaking

I enjoyed listening to this book and found the many varied stories about the leaders behind the companies I interact with on a daily basis to be interesting. That said, you will not learn anything in this book that is new or particularly insightful. The narration was fine, but sounded a bit Siri-like in a way that threw me off at first.

Overall, a decent commuter's listen.

Ready to take the step.

Enjoyed the info in this book. Good stories about people we know. The process is sound.