The Black Book of Persuasion

23 Principles That Move Your Will

By: Alex Llantada

Narrated by: James Pafford

If you listen to nothing else on persuasion or influence, listen to this definitive book, and it may change your life. How many times do we ask ourselves: What is behind all these advertising and political messages? What are the threads that move the masses to buy something too expensive or to fight wars that seem illogical and cruel?

The principles presented in this book are a very valuable sum of the practical and scientific knowledge that the human being uses to dominate others, through persuasion, in all aspects of life: the producer of the favorite program, the car salesman, the presidential candidate, the crying little girl, the elementary teacher, and even our mother use some of these principles without knowing it. Only a few privileged people knew them formally to dominate the will of others; now you also have the power in your hands.

©2013 Alejandro Llantada Toscano (P)2021 Alejandro Llantada Toscano

Fantastic & easy

I am not an expert on the subject but this is a very practical and easy to understand book with the essentials to put into practice how to influence in people! I would love to see a part 2.

good book to listen on the way to work

I really enjoyed the narrator.
it was easy to listen and understand
the lessons

A great book to listen to.

The Black Book of Persuasion is definitely and excellent tool to understand and learn how to manage, convince and lead people. I had the opportunity of both reading and listening to it and, in my opinion, by doing so you get the insight of it all. I really recommend it as a both an academic source of knowledge and also for personal benefit.

Excelente complemento

Usualmente dedico mucho tiempo a elaborar un buen producto o entregable en mi trabajo o en mi creación literaria. Pero colocarlos requiere más, la persuasión. Las técnicas aprendidas en este libro son el complemento para llegarle a las personas y lograr nuestros objetivos. Es profundo, pero fácil de leer y de aplicar.

Este libro te dará una ventaja competitiva.

Me dedico a las finanzas y convencer a las personas de una estrategia es en ocasiones el reto más grande de mi trabajo. Este libro presenta muchas técnicas que son muy útiles para negociar. Lo recomiendo ampliamente.

Elegant and pragmatic

The Black Book of Persuasion is an excellent resource for anyone looking to enhance their understanding of the principles of persuasion. The author does an outstanding job of breaking down complex concepts and presenting them in a clear and easy-to-understand manner. The audio book is full of surprises and hard-hitting facts backed by important research, and it is enhanced by the use of stories to illustrate key concepts. This makes the book both informative and entertaining. If you're looking to make your life more enjoyable by learning the science of persuasion, the Black Book of Persuasion is the way to go.

Excellent reading

I love this book, great insights, very helpful in the field of business. The author really nailed. A must.

Teach and no preach advise

This is a book providing specific to the point techniques for achieving mastery on persuasion. This is not a hollow book filled with common places and popular ideas but teaching clear guidance on 23 techniques that are learnable and useful in daily life from school to business.

A must in any library!

The whole book is great. It has some imaginative stories, such as one about Saint Germain and another about Winston Churchill, that serve as perfect illustrations. The laws are very well described, and I think they are well supported by scientific research, but explained in a way that makes them understandable. As an anthropologist, I can tell you that much of this information is known to us, but in a rather cryptic way. The language that Alex Llantada uses is very easy to understand, so the written version of this book is a must-read for my students. I have read so many things on persuasion, but this one is my favorite, which is why I bought it in the audible version, and I am very satisfied with the clear voice of the narrator. I definitely recommend it.

Excelente libro!!!

Te felicito Alejandro Llantada por la publicación de tan valioso ejemplar, quedo impaciente por implementar en mi diario hacer las prácticas, claras y relevantes ideas que nos compartes. Todo tu estudio y esfuerzo para desarrollarlo ha valido totalmente la pena.
Espero con ansías tus futuras publicaciones.
Muchas gracias!!!