Trust Me, I'm Lying
Confessions of a Media Manipulator
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Narrated by:
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Ryan Holiday
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By:
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Ryan Holiday
About this listen
You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me.
I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs - as much as any one person can.
In today’s culture...
- Blogs like Gawker, Buzzfeed, and the Huffington Post drive the media agenda.
- Bloggers are slaves to money, technology, and deadlines.
- Manipulators wield these levers to shape everything you read, see, and watch - online and off.
Why am I giving away these secrets? Because I’m tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I’m pulling back the curtain because I don’t want anyone else to get blindsided.
I’m going to explain exactly how the media really works. What you choose to do with this information is up to you.
©2012 Ryan Holiday (P)2019 Penguin AudioListeners also enjoyed...
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Critic reviews
“A playbook for the dark arts of exploiting the media.” (Robert Greene, author of The 48 Laws of Power)
“Ryan Holiday's brilliant exposé of the unreality of the Internet should be required reading for every thinker in America.” (Edward Jay Epstein, author of The Big Picture)
"[Like] Upton Sinclair on the blogosphere." (Tyler Cowen, MarginalRevolution.com; author of An Economist Gets Lunch)
“The strategies Ryan created to exploit blogs drove sales of millions of my books and made me an internationally known name.” (Tucker Max, number-one New York Times best-selling author of I Hope They Serve Beer in Hell)
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-
Story4 out of 5 stars 45
Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
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5 out of 5 stars
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Almost as good as Contagious
- By Bruce on 05-15-13
By: Chris Brogan, and others
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What Would Google Do?
- By: Jeff Jarvis
- Narrated by: Jeff Jarvis
- Length: 9 hrs and 2 mins
- Unabridged
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Overall4 out of 5 stars 1,102
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Performance4 out of 5 stars 413
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Story4 out of 5 stars 415
In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google, the fastest-growing company in history, to discover 40 clear and straightforward rules to manage and live by.
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1 out of 5 stars
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Shallow and one-sided
- By JimmiJ on 02-04-09
By: Jeff Jarvis
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Technically Wrong
- Sexist Apps, Biased Algorithms, and Other Threats of Toxic Tech
- By: Sara Wachter-Boettcher
- Narrated by: Andrea Emmes
- Length: 5 hrs and 42 mins
- Unabridged
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Overall4.5 out of 5 stars 150
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Performance4.5 out of 5 stars 137
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Story4.5 out of 5 stars 138
Buying groceries, tracking our health, finding a date: whatever we want to do, odds are that we can now do it online. But few of us ask how all these digital products are designed, or why. It's time we change that. Many of the services we rely on are full of oversights, biases, and downright ethical nightmares. Chatbots that harass women. Signup forms that fail anyone who's not straight. Social media sites that send peppy messages about dead relatives. Algorithms that put more black people behind bars.
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4 out of 5 stars
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Pretty good but not complete
- By Casey on 10-29-17
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True or False
- A CIA Analyst's Guide to Spotting Fake News
- By: Cindy L. Otis
- Narrated by: Erin Dion
- Length: 7 hrs and 18 mins
- Unabridged
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Overall4.5 out of 5 stars 73
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Performance4.5 out of 5 stars 60
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Story4.5 out of 5 stars 61
In True or False, former CIA analyst Cindy Otis takes listeners through the history and impact of misinformation over the centuries, sharing stories from the past and insights that listeners today can gain from them. Then, she shares lessons learned in over a decade working for the CIA, including actionable tips on how to spot fake news, how to make sense of the information we receive each day, and, most importantly, how to understand and see past our own information biases so that we can think critically about important issues and put events happening around us into context.
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2 out of 5 stars
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Disappointed
- By Jon M. Cefus on 09-27-20
By: Cindy L. Otis
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UnMarketing, Second Edition
- Everything Has Changed and Nothing is Different
- By: Scott Stratten, Alison Stratten
- Narrated by: Allison Stratten, Scott Stratten
- Length: 6 hrs and 51 mins
- Unabridged
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Overall4.5 out of 5 stars 54
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Performance4.5 out of 5 stars 46
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Story4.5 out of 5 stars 46
UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to and validated and have a platform to be heard - especially online. With UnMarketing, you'll create a relationship with your customers and make yourself the logical choice for their needs.
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5 out of 5 stars
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Authentic and genuine people
- By Karin Bertelsen on 06-30-20
By: Scott Stratten, and others
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Gaslighting America
- Why We Love It When Trump Lies to Us
- By: Amanda Carpenter
- Narrated by: Kirsten Potter
- Length: 7 hrs and 30 mins
- Unabridged
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Overall4 out of 5 stars 98
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Performance4.5 out of 5 stars 90
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Story4 out of 5 stars 89
"Can you believe what Donald Trump said?" In Gaslighting America, Amanda Carpenter breaks down Trump's formula, showing why it's practically foolproof, playing his victims, the media, the Democrats, and the Republican fence-sitters perfectly. She traces how this tactic started with Nixon, gained traction with Bill Clinton, and exploded under Trump. Where some people see lies, Trump's fierce followers see something different. A commitment to winning at all costs: There is nothing he could say that would erode their support at long as it's in the name of taking down his political enemies.
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1 out of 5 stars
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Right Winger Whines False Equivalency
- By B. D on 05-03-18
By: Amanda Carpenter
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Bad News
- How Woke Media Is Undermining Democracy
- By: Batya Ungar-Sargon
- Narrated by: Batya Ungar-Sargon
- Length: 7 hrs and 49 mins
- Unabridged
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Overall5 out of 5 stars 183
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Performance5 out of 5 stars 169
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Story5 out of 5 stars 167
Today’s newsrooms are propagating radical ideas that were fringe as recently as a decade ago, including “antiracism,” intersectionality, open borders, and critical race theory. How did this come to be? It all has to do with who our news media is written by—and who it is written for. In Bad News: How Woke Media Is Undermining Democracy, Batya Ungar-Sargon reveals how American journalism underwent a status revolution over the twentieth century—from a blue-collar trade to an elite profession.
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5 out of 5 stars
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Balanced, informative, and insightful
- By J. B. Eibel on 06-06-22
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Slanted
- How the News Media Taught Us to Love Censorship and Hate Journalism
- By: Sharyl Attkisson
- Narrated by: Sharyl Attkisson
- Length: 9 hrs and 49 mins
- Unabridged
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Overall5 out of 5 stars 652
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Performance5 out of 5 stars 565
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Story5 out of 5 stars 562
We have reached a state of utter absurdity, where journalism schools teach students that their own personal truth or chosen narratives matter more than reality. In Slanted, Attkisson digs into the language of propagandists, the persistence of false media narratives, the driving forces behind today's dangerous blend of facts and opinion, the abandonment of journalism ethics, and the new, Orwellian definition of what it means to report the news.
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5 out of 5 stars
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Connecting the dots
- By Amy Cox on 11-29-20
By: Sharyl Attkisson
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A Slobbering Love Affair
- The Torrid Romance Between Barack Obama and the Mainstream Media
- By: Bernard Goldberg
- Narrated by: Alan Sklar
- Length: 4 hrs and 22 mins
- Unabridged
-
Overall4.5 out of 5 stars 93
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Performance4.5 out of 5 stars 36
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Story4.5 out of 5 stars 38
According to Bernard Goldberg, the media crossed an important line in the 2008 presidential race, moving from their usual unthinking liberal bias to crass partisanship of the crudest kind, practically acting as spin doctors for the presidential campaign of Barack Obama. In A Slobbering Love Affair, his most provocative book yet, Goldberg demonstrates how the media launched an unparalleled effort to ensure the election of the man they regarded as the One.
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5 out of 5 stars
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spot on!
- By Eunice on 05-28-09
By: Bernard Goldberg
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Googled
- The End of the World as We Know It
- By: Ken Auletta
- Narrated by: Jim Bond
- Length: 13 hrs and 53 mins
- Unabridged
-
Overall4 out of 5 stars 312
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Performance4 out of 5 stars 147
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Story4 out of 5 stars 150
In Googled, esteemed media writer and critic Ken Auletta uses the story of Google's rise to explore the inner workings of the company and the future of the media at large. Although Google has often been secretive, this book is based on the most extensive cooperation ever granted a journalist, including access to closed-door meetings and interviews with founders Larry Page and Sergey Brin, CEO Eric Schmidt, and some 150 present and former employees.
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3 out of 5 stars
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Audio production could have been better
- By David on 11-12-09
By: Ken Auletta
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Overdeliver
- Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
- By: Brian Kurtz
- Narrated by: Brian Kurtz
- Length: 8 hrs and 43 mins
- Unabridged
-
Overall4.5 out of 5 stars 176
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Performance4.5 out of 5 stars 154
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Story5 out of 5 stars 152
Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Author Brian Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.
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5 out of 5 stars
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1 of the best books on marketing - highly recommended
- By Patrick J. Stiles on 12-13-19
By: Brian Kurtz
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The Manipulators
- Facebook, Google, Twitter, and Big Tech's War on Conservatives
- By: Peter Hasson
- Narrated by: Andrew Eiden
- Length: 6 hrs and 20 mins
- Unabridged
-
Overall4.5 out of 5 stars 31
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Performance5 out of 5 stars 23
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Story5 out of 5 stars 23
For better or for worse, Google and social media - “Big Tech”, collectively - have become the new public square. Unfortunately, this public square has a watchful referee standing behind them, ready and waiting to blow the whistle if they veer too far from the preferred narrative. Americans have given these companies enormous power to select the information they read, share and discuss with their neighbors and friends.
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4 out of 5 stars
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Good Content....Run 1.2x Speed or You'll Go Crazy
- By Peter on 05-17-20
By: Peter Hasson
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Break Through the Noise
- The Nine Rules to Capture Global Attention
- By: Tim Staples, Josh Young
- Narrated by: Luis Moreno
- Length: 7 hrs and 1 min
- Unabridged
-
Overall4.5 out of 5 stars 38
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Performance4.5 out of 5 stars 31
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Story4.5 out of 5 stars 31
The odds of getting a video onto YouTube's front page are 1-in-2,000,0000, but Tim Staples, founder and CEO of Shareability, knows how to make the algorithms of Youtube, Google, Facebook and Instagram work for you - and he has the results to prove it, with a thriving business that has gotten their videos onto YouTube's front page an amazing 25 times. Here he shows savvy marketers, entrepreneurs, and online celebrity wannabes how they, too, can develop clever videos that amass millions of views.
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1 out of 5 stars
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NOT A GOOD BOOK TO BE
- By FABIO HART on 05-08-22
By: Tim Staples, and others
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The Art of the Start 2.0
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 8 hrs and 43 mins
- Unabridged
-
Overall4.5 out of 5 stars 998
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Performance4.5 out of 5 stars 871
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Story4.5 out of 5 stars 868
Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
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2 out of 5 stars
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Like a collection of about.com articles
- By Lee on 06-15-15
By: Guy Kawasaki
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Reality Check
- Outsmarting, Outmanaging, and Outmarketing Your Competition
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 14 hrs and 53 mins
- Unabridged
-
Overall3.5 out of 5 stars 128
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Performance4 out of 5 stars 53
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Story4 out of 5 stars 55
In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.
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3 out of 5 stars
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The Reality of Reality Check
- By Ben on 08-18-09
By: Guy Kawasaki
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The Language of Trust
- By: Michael Maslansky
- Narrated by: Michael Maslansky
- Length: 7 hrs and 26 mins
- Unabridged
-
Overall4.5 out of 5 stars 68
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Performance4.5 out of 5 stars 55
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Story4.5 out of 5 stars 55
Still struggling through the financial crisis that began in 2008, consumers aren't buying traditional sales approaches anymore. So how do salespeople, corporate communicators, managers, and marketers sell their ideas, products, and services to a generation of customers who are more skeptical and less influenced by conventional marketing than ever before?
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5 out of 5 stars
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Are you communicating or just talking?
- By Shawn on 11-08-10
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Outnumbered
- Exploring the Algorithms That Control Our Lives
- By: David Sumpter
- Narrated by: David West
- Length: 8 hrs and 1 min
- Unabridged
-
Overall4.5 out of 5 stars 31
-
Performance4.5 out of 5 stars 26
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Story4.5 out of 5 stars 26
Our increasing reliance on technology and the Internet has opened a window for mathematicians and data researchers to gaze through into our lives. Using the data they are constantly collecting about where we travel, where we shop, what we buy, what interests us, they can begin to predict our daily habits, and increasingly we are relinquishing our decision making to algorithms - are we giving up this up too easily?
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4 out of 5 stars
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A good reality check for "Cambridge Hyperbolitica"
- By Haggai Elkayam on 08-06-18
By: David Sumpter
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Conspiracy
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