The Anatomy of Humbug
How to Think Differently About Advertising
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The Anatomy of Humbug
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Narrated by:
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Paul Feldwick
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By:
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Paul Feldwick
About this listen
How does advertising work? Does it have to attract conscious attention in order to transmit a unique selling proposition? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous or maybe, something else?
In Paul Feldwick's radical new view, all theories of how advertising works have their uses, and all are dangerous, if they are taken too literally as the truth. The Anatomy of Humbug deftly and entertainingly picks apart the historical roots of our common - and often contradictory - beliefs about advertising, in order to create space for a more flexible, creative, and effective approach to this fascinating and complex field of human communication.
Drawing on insights ranging from the 19th-century showman P. T. Barnum to the 20th-century communications theorist Paul Watzlawick, as well as influential admen such as Bernbach, Reeves, and Ogilvy, Feldwick argues that the advertising industry will only be able to deal with increasingly rapid change in the media landscape if it both understands its past and is able to criticize its most entrenched habits of thought.
The Anatomy of Humbug is an accessible business book that will help advertising and marketing professionals create better campaigns.
©2015 Paul Feldwick (P)2019 Paul FeldwickListeners also enjoyed...
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-
Story4 out of 5 stars 109
We used to know how to know. We got our answers from books or experts. We'd nail down the facts and move on. But in the Internet age, knowledge has moved onto networks. There's more knowledge than ever, of course, but it's different. Topics have no boundaries, and nobody agrees on anything.Yet this is the greatest time in history to be a knowledge seeker - if you know how.
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4 out of 5 stars
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Good to know ...
- By John B. Fisher on 01-24-12
By: David Weinberger
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To Save Everything, Click Here
- The Folly of Technological Solutionism
- By: Evgeny Morozov
- Narrated by: Stephen Hoye
- Length: 15 hrs and 59 mins
- Unabridged
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Overall4 out of 5 stars 106
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Performance4 out of 5 stars 88
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Story4 out of 5 stars 87
In the very near future, smart “technologies and big data” will allow us to make large-scale and sophisticated interventions in politics, culture, and everyday life. Technology will allow us to solve problems in highly original ways and create new incentives to get more people to do the right thing. But how will such “solutionism” affect our society, once deeply political, moral, and irresolvable dilemmas are recast as uncontroversial and easily manageable matters of technological efficiency?
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5 out of 5 stars
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The about face shift in view I've been looking for
- By McKane on 03-18-15
By: Evgeny Morozov
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To Sell Is Human
- The Surprising Truth about Moving Others
- By: Daniel H. Pink
- Narrated by: Daniel H. Pink
- Length: 6 hrs and 6 mins
- Unabridged
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Overall4.5 out of 5 stars 4,222
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Performance4.5 out of 5 stars 3,537
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Story4.5 out of 5 stars 3,515
According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.
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3 out of 5 stars
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Lenghty book with a few solid tips on persuation
- By Gerardo A Dada on 01-21-13
By: Daniel H. Pink
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Breaking the Spell
- Religion as a Natural Phenomenon
- By: Daniel C. Dennett
- Narrated by: Dennis Holland
- Length: 12 hrs and 19 mins
- Unabridged
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Overall4.5 out of 5 stars 758
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Performance4.5 out of 5 stars 661
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Story4.5 out of 5 stars 648
For all the thousands of books that have been written about religion, few until this one have attempted to examine it scientifically: to ask why - and how - it has shaped so many lives so strongly. Is religion a product of blind evolutionary instinct or rational choice? Is it truly the best way to live a moral life? Ranging through biology, history, and psychology, Daniel C. Dennett charts religion’s evolution from “wild” folk belief to “domesticated” dogma.
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5 out of 5 stars
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Great Reader Actually Enhances A Great Book!
- By Don Caliente on 07-14-14
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Virus of the Mind
- The New Science of the Meme
- By: Richard Brodie
- Narrated by: Richard Brodie
- Length: 4 hrs and 36 mins
- Abridged
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Overall4.5 out of 5 stars 260
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Performance4.5 out of 5 stars 174
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Story4.5 out of 5 stars 173
Virus of the Mind is the first popular work devoted to the science of memetics, a controversial new field that transcends psychology, biology, anthropology, and cognitive science. Memetics is the science of memes, the invisible but very real DNA of human society. Here, the author carefully builds on the work of scientists Richard Dawkins, Douglas Hofstadter, Daniel Dennett, and others who have become fascinated with memes and their potential impact on our lives.
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2 out of 5 stars
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The "Memes Explain Everything" Meme.
- By Nelson Alexander on 02-20-10
By: Richard Brodie
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The Halo Effect
- ...and the 8 Other Business Delusions That Deceive Managers
- By: Phil Rosenzweig
- Narrated by: Jim Manchester
- Length: 6 hrs and 57 mins
- Unabridged
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Overall4 out of 5 stars 276
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Performance4.5 out of 5 stars 210
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Story4 out of 5 stars 215
Much of our business thinking is shaped by delusions that distort our understanding of the real reasons for a company's performance. The most pervasive delusion is the Halo Effect. When a company's sales and profits are up, people often conclude that it has a brilliant strategy, a visionary leader, capable employees, and a superb corporate culture. When performance falters, they conclude the opposite. In fact, little may have changed.
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5 out of 5 stars
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slow start
- By michael on 01-03-10
By: Phil Rosenzweig
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World Without Mind
- The Existential Threat of Big Tech
- By: Franklin Foer
- Narrated by: Marc Cashman
- Length: 8 hrs and 1 min
- Unabridged
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Overall4 out of 5 stars 254
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Performance4.5 out of 5 stars 219
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Story4 out of 5 stars 216
Franklin Foer reveals the existential threat posed by big tech, and in his brilliant polemic gives us the toolkit to fight their pervasive influence. Over the past few decades there has been a revolution in terms of who controls knowledge and information. This rapid change has imperiled the way we think. Without pausing to consider the cost, the world has rushed to embrace the products and services of four titanic corporations. We shop with Amazon, socialize on Facebook, turn to Apple for entertainment, and rely on Google for information.
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5 out of 5 stars
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5-Star Book with a 1-Star Title
- By David Larson on 09-18-17
By: Franklin Foer
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The Persuasion Code
- How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime
- By: Christophe Morin PhD, Patrick Renvoise
- Narrated by: Christopher Price
- Length: 10 hrs and 12 mins
- Unabridged
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Overall4.5 out of 5 stars 73
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Performance4.5 out of 5 stars 64
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Story4.5 out of 5 stars 65
Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful.
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1 out of 5 stars
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Not about persuasion
- By Paul Kersey on 03-12-21
By: Christophe Morin PhD, and others
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The Filter Bubble
- What the Internet Is Hiding from You
- By: Eli Pariser
- Narrated by: Kirby Heyborne
- Length: 7 hrs and 32 mins
- Unabridged
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Overall4 out of 5 stars 309
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Performance4 out of 5 stars 255
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Story4 out of 5 stars 251
In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years: the rise of personalization.
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5 out of 5 stars
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Now in the top 3 best books I've ever read
- By Brian Esserlieu on 05-26-11
By: Eli Pariser
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Questions Are the Answer
- A Breakthrough Approach to Your Most Vexing Problems at Work and in Life
- By: Hal Gregersen
- Narrated by: Rick Adamson
- Length: 8 hrs and 45 mins
- Unabridged
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Overall4.5 out of 5 stars 133
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Performance4.5 out of 5 stars 115
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Story4.5 out of 5 stars 114
For innovation and leadership guru Hal Gregersen, the power of questions has always been clear - but it took some years for the follow-on question to hit him: If so much depends on fresh questions, shouldn’t we know more about how to arrive at them? That sent him on a research quest ultimately including more than 200 interviews with creative thinkers. Questions Are the Answer delivers the insights Gregersen gained about the conditions that give rise to catalytic questions - and breakthrough insights - and how anyone can create them.
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2 out of 5 stars
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All you need is the title
- By Bob Jordy on 01-13-22
By: Hal Gregersen
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Strategic Intuition
- The Creative Spark in Human Achievement
- By: Bill Duggan
- Narrated by: Dennis Holland
- Length: 6 hrs and 46 mins
- Unabridged
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Overall4 out of 5 stars 200
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Performance4 out of 5 stars 81
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Story4 out of 5 stars 81
How "Aha!" really happens....When do you get your best ideas? You probably answer "At night" or "In the shower" or "Stuck in traffic". You get a flash of insight. Things come together in your mind. You connect the dots. You say to yourself, "Aha! I see what to do." Brain science now reveals how these flashes of insight happen. It's a special form of intuition. We call it strategic intuition, because it gives you an idea for action - a strategy. This new book by William Duggan is the first full treatment of strategic intuition.
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1 out of 5 stars
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Stratigic Intuition
- By Amazon Customer on 12-17-08
By: Bill Duggan
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Glimmer
- How Design Can Transform Your Life and Maybe Even the World
- By: Warren Berger
- Narrated by: Ax Norman
- Length: 10 hrs and 14 mins
- Unabridged
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Overall4 out of 5 stars 72
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Performance4 out of 5 stars 38
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Story4 out of 5 stars 39
The first book to reveal how thinking like a designer can help solve the greatest challenges we face in business, society, and our daily lives. What can we learn from the ways great designers think-and how can it improve our world? In this highly original book by journalist Warren Berger, in collaboration with celebrated designer Bruce Mau, ten groundbreaking principles of design are shown in action-addressing business, social, and personal challenges and improving the way we think, work, and live.
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2 out of 5 stars
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not for those who know about design thinking...
- By Pierre on 09-06-10
By: Warren Berger
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In Defense of History
- By: Richard J. Evans
- Narrated by: Julian Elfer
- Length: 7 hrs and 52 mins
- Unabridged
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Overall4.5 out of 5 stars 44
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Performance5 out of 5 stars 36
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Story5 out of 5 stars 35
Richard J. Evans shows us how historians manage to extract meaning from the recalcitrant past. To materials that are frustratingly meager, or overwhelmingly profuse, they bring an array of tools that range from agreed-upon rules of documentation to the critical application of social and economic theory, all employed with the aim of reconstructing a verifiable, usable past. Evans defends this commitment to historical knowledge from the attacks of postmodernist critics who deny the possibility of achieving any kind of certain knowledge about the past.
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5 out of 5 stars
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Enlightening
- By David A on 07-03-18
By: Richard J. Evans
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Leadership BS
- Fixing Workplaces and Careers One Truth at a Time
- By: Jeffrey Pfeffer
- Narrated by: Mike Chamberlain
- Length: 7 hrs and 51 mins
- Unabridged
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Overall4.5 out of 5 stars 440
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Performance4.5 out of 5 stars 382
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Story4.5 out of 5 stars 374
In Leadership BS Jeffrey Pfeffer shines a bright light on the leadership industry, showing why it's failing and how it might be remade. He sets the record straight on the oft-made prescriptions for leaders to be honest, authentic, and modest; tell the truth; build trust; and take care of others. By calling BS on so many of the stories and myths of leadership, he gives people a more scientific look at the evidence and better information to guide their careers.
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4 out of 5 stars
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Antidote to Bromides from Leadership Gurus
- By Sean Lannan on 09-23-15
By: Jeffrey Pfeffer
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Crystal Clear Communication
- How to Explain Anything Clearly in Speech or Writing
- By: Gary S Goodman
- Narrated by: Gary S Goodman
- Length: 4 hrs and 18 mins
- Original Recording
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Overall4 out of 5 stars 242
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Performance4 out of 5 stars 211
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Story4 out of 5 stars 207
With this program, you'll have the tools, the techniques, and, just as importantly, the unflinching confidence to influence your readers and listeners decisively - both at work and at home.
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4 out of 5 stars
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Largely Sales-Oriented, and Instantly Usable
- By Troy on 01-26-15
By: Gary S Goodman
What listeners say about The Anatomy of Humbug
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- liron sinay
- 07-26-24
I wanted to argue but had to agree
a brilliant easy to listen to and to grasp history of how advertisers think of advertising.
it's a learning experience, a humbling one, and a valuable practical lesson all at once.
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