The 22 Immutable Laws of Marketing

By: Al Ries, Jack Trout

Narrated by: Al Ries, Jack Trout

The 22 Immutable Laws of Marketing can mean the difference between success or failure for your product or company. Calling upon over 40 years of marketing experience, authors Al Ries and Jack Trout use vivid examples and fascinating anecdotes to explain the keys to today's tough, competitive marketplace. Learn how to avoid the danger of ego and arrogance, the need to understand trends, and many other crucial marketing lessons, as Ries and Trout point you solidly in the direction of success. With sparkling clarity and brilliant insight, The 22 Immutable Laws of Marketing shows how to play by the rules and become a winner in your field.(P) and ©1994 HarperCollins Publishers, Inc., All Rights Reserved, Harper Audio, A Division of HarperCollins Publishers

20% VERY GOOD... 30% OK... 50% Zzzzzzz's!!

Some decent tips on how to stay at the top of your game with any size business, and a history lesson of all the ups and downs with some of the biggest companies ever. However not much of a marketing lesson with present marketing strategies like social media, direct marketing or any other marketing campaigns.

A Trump bashing good time

Whilst listening to this book for work, I was transported to another time. A time of New Coke, IBM, and a Donald Trump 1.4 billion dollars in debt. Generally fun to listen to, and filled with us full information.

Great tips

Succinct, thoughtful, and thought provoking. I would highly Recommend it for developing new marketing strategies

Direct and to the point!

This book contained practical yet fundamental laws that I've never considered when positioning my products in the marketplace.

very very nice book, but way too short

the information give by the authors is really helpful for larger corporations. I was looking for a method of advertising for a small business. this book is really good informationand a lot of useful examples. it is a good read definitely.

Must Read for Business Enthuisiasts

Must have facts brilliantly compiled and bound (recorded). Defiantly worth going through many times to learn inside and out.

Excellent resource

Written by two of the masters in the subject. Very applicable to the smallest start ups to the largest multi-nationals... which is nearly impossible to find such a universal presentation for such a wide audience.

everything explained.

very interesting and easy to listen to. explained where I succeeded and failed in my marketing career. amazing!

Simple. Elegant. Effective.

Narrated by the authors which I believe is an absolute necessity when it comes to such an important topic. Timeless principles that can be revisited on a regular basis.

Outstanding book

This is a fantastic book for anyone interested in marketing. The format is 22 rules, alternately spoken by each of the authors.

Full of great insights and interesting stories about marketing campaigns of various companies that succeeded and failed. It does however show it's age a bit in some of the examples, being nearly ten years old, but that doesn't take away from the value of the book.

Highly recommend for anyone thinking in business or thinking of starting one. Even if you're not in business, the anectdotes and stories will be interesting to most people none the less.