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T.U.H.A.F. - Marka Yönetimi
- Narrated by: Hakan Bozbey
- Length: 3 hrs and 15 mins
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T.U.H.A.F. - Marka Yönetimi
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Publisher's summary
T.U.H.A.F. pazarlama aygıtını karmaşık ve anlaşılmaz tanımlardan, deyimlerden arındırıyor. Pazarlamayı, şirketleri daha kârlı daha başarılı hale getiren bir yönetim disiplini olarak bize anlatıyor. Ekonomi bilimi gibi pazarlama da sıkıcı bilimler arasında sayılır. Pazarlama, İmer Özer'in kalemiyle zihin açıcı olmakla da kalmıyor, eğlenceli bir etkinliğe dönüşüyor ve büyük bir zevkle dinleniyor.
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