Sun Tzu and the Art of Business
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Narrated by:
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Michael McConnohie
About this listen
More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy The Art of War. Now, in Sun Tzu and the Art of Business, Mark R. McNeilly shows how Sun Tzu's strategic principles can be successfully applied to modern business situations.
Here are really two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the entire text of Samuel B. Griffith's popular translation of The Art of War. Within, McNeilly explains how to gain market share without inciting competitive retaliation, how to attack a competitor's weak points, and how to maximize the power of market information for competitive advantage. He also demonstrates the value of speed, preparation, and secrecy in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in successful leaders. In his final chapter, McNeilly presents a practical method to put Sun Tzu and The Art of Business into practice. By using modern examples throughout the book from GE, Microsoft, AT&T, BMW, Southwest Airlines, FedEx, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.
©2000 Mark R. McNeilly (P)2009 Audible, Inc.Listeners also enjoyed...
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Team of Teams
- New Rules of Engagement for a Complex World
- By: General Stanley McChrystal, Tantum Collins, David Silverman, and others
- Narrated by: Paul Michael
- Length: 12 hrs and 6 mins
- Unabridged
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The retired four-star general and and best-selling author of My Share of the Task shares a powerful new leadership model. Former General Stanley McChrystal held a key position for much of the War on Terror, as head of the Joint Special Operations Command. In Iraq, he found that despite the vastly superior resources, manpower, and training of the US Military, Al Qaeda had an advantage because of its structure as a loose network of small, independent cells. To defeat such an agile enemy, JSOC had to change its focus from efficiency to adaptability.
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excellent book, very informative.
- By Anonymous User on 08-24-15
By: General Stanley McChrystal, and others
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The Navy SEAL Art of War
- Leadership Lessons From the World's Most Elite Fighting Force
- By: Rob Roy
- Narrated by: Corey Allen
- Length: 5 hrs and 44 mins
- Unabridged
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Hailed by INC. magazine as "America's toughest CEO coach", retired Navy SEAL Rob Roy teams with former national security correspondent Chris Lawson to pen this innovative guide on leadership. The Navy SEAL Art of War explores how battle-tested skills employed by SEAL teams can translate to the boardroom, helping leaders of all stripes thrive when the pressure is on.
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waste of time and money
- By Anonymous User on 09-11-15
By: Rob Roy
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Supreme Command
- Soldiers, Statesmen, and Leadership in Wartime
- By: Eliot A. Cohen
- Narrated by: Simon Vance
- Length: 10 hrs and 46 mins
- Unabridged
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The relationship between military leaders and political leaders has always been a complicated one, especially in times of war. When the chips are down, who should run the show, the politicians or the generals? In Supreme Command, Eliot Cohen examines four great democratic war statesmen - Abraham Lincoln, Georges Clemenceau, Winston Churchill, and David Ben-Gurion - to reveal the surprising answer - the politicians. The generals may think they know how to win, but the statesmen are the ones who see the big picture.
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Dated material
- By Anonymous User on 11-21-20
By: Eliot A. Cohen
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Corporate Warriors: The Rise of the Privatized Military Industry, Updated Edition
- (Cornell Studies in Security Affairs)
- By: P.W. Singer
- Narrated by: John Alexander Brancy
- Length: 13 hrs and 46 mins
- Unabridged
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Singer provides the first account of the military services industry and its broader implications. Corporate Warriors includes a description of how the business works, as well as portraits of each of the basic types of companies: military providers that offer troops for tactical operations; military consultants that supply expert advice and training; and military support companies that sell logistics, intelligence, and engineering.
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Fantastic beginning with a weak end
- By Anonymous User on 10-31-16
By: P.W. Singer
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Instrument of War
- The German Army 1914-18
- By: Dennis E. Showalter
- Narrated by: Julian Elfer
- Length: 10 hrs and 44 mins
- Unabridged
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Drawing on more than a half-century of research and teaching, Dennis Showalter presents a fresh perspective on the German Army during World War I. Showalter surveys an army at the heart of a national identity, driven by - yet also defeated by - warfare in the modern age, that struggled to capitalize on its victories, and ultimately forgot the lessons of its defeat.
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German Side Of WW1
- By David A on 06-21-18
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Before the First Shots Are Fired
- How America Can Win or Lose Off the Battlefield
- By: Tony Koltz, Tony Zinni
- Narrated by: Johnny Heller
- Length: 8 hrs and 25 mins
- Unabridged
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For the better part of the last half century, the United States has been the world's police, claiming to defend ideologies, allies, and our national security through brute force. But is military action always the most appropriate response? Drawing on his vast experience, retired four-star general Tony Zinni argues that we have a lot of work to do to make the process of going to war-or not-more clear-eyed and ultimately successful.
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A must read for leaders
- By Anonymous User on 06-17-22
By: Tony Koltz, and others
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A Warrior Dynasty
- The Rise and Fall of Sweden as a Military Superpower 1611-1721
- By: Henrik O. Lunde
- Narrated by: Mark Ashby
- Length: 10 hrs and 28 mins
- Unabridged
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This audiobook examines the meteoric rise of Sweden as the pre-eminent military power in Europe during the Thirty Years War during the 1600s, and then follows its line of warrior kings into the next century until the Swedes finally meet their demise, in an overreach into the vastness of Russia. A small Scandinavian nation, with at most one and a half million people and scant internal resources of its own, there was small logic to how Sweden could become the dominant power on the Continent.
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An author with an idea but not the skills
- By Anonymous User on 08-07-15
By: Henrik O. Lunde
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The Education of Henry Adams
- By: Henry Adams
- Narrated by: David Colacci
- Length: 19 hrs and 27 mins
- Unabridged
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As a journalist, historian, and novelist born into a family that included two past presidents of the United States, Henry Adams was constantly focused on the American experiment. An immediate bestseller awarded the Pulitzer Prize in 1919, The Education of Henry Adams recounts his own and the country's education from 1838, the year of his birth, to 1905, incorporating the Civil War, capitalist expansion, and the growth of the United States as a world power.
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A Book EVERYONE should read once.
- By Anonymous User on 04-17-12
By: Henry Adams
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Based on the chart-topping Business Wars podcast, stories, and lessons from history’s greatest business rivalries, interspersed with audio clips from the podcast. Using Chinese military genius Sun Tzu’s strategies as a guide, Brown examines why some companies triumph while others crumble....
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Just a repeat of the pod cast…..
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The Art of War
- By: Sun Tzu
- Narrated by: Mel Foster
- Length: 1 hr and 23 mins
- Unabridged
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The Art of War dates back to the fifth century BC, and is an ancient Chinese military handbook. Attributed to the intelligent military strategist Sun Tzu, the title of the work is Master Sun's Rules of Warfare when literally translated from Chinese. The book contains 13 chapters, each of which are dedicated to a single aspect of warfare strategy. Emperor Shenzong of Song deemed it the most important of China's Seven Military Classics in 1080 and it is still one of the most influential strategy texts in East Asia.
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Straight forward translation
- By Anonymous User on 05-07-19