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Storytelling pour débutants
- Le facteur de réussite en marketing Comment raconter votre histoire et transformer vos clients en fans y compris la liste de contrôle du plan éditorial
- Narrated by: Thibaud Auer
- Length: 1 hr and 15 mins
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Storytelling pour débutants
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Publisher's summary
Vous avez certainement déjà compris que le storytelling est aujourd'hui omniprésent et que le marketing ne peut plus s'en passer. Dans ce guide, vous trouverez un aperçu de ce qu'est le storytelling et pourquoi il est un élément important d'une stratégie marketing réussie. Dans la partie théorique, vous apprendrez également comment une histoire classique est structurée, dans quelle mesure cette structure peut être intégrée dans la pratique entrepreneuriale et quelles sont les alternatives. Le tout à l'aide de l'exemple le plus connu de storytelling d'entreprise - vous devinez déjà de quelle entreprise il s'agit ?
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