Social Media 101

Tactics and Tips to Develop Your Business Online

By: Chris Brogan

Narrated by: Chris Brogan

From the best-selling author of Trust Agents, here are 100 ways to tap into social media for a more profitable business.

Your competitors are using social media platforms like blogs, Twitter, and Facebook to reach their customers in order to grow their businesses and profits—are you? With Social Media 101, you can quickly bring your business up to speed on the most effective social-media marketing strategies. In this one-stop guide, based on years of research, longtime blogger and best-selling author Chris Brogan compiles all the tactics and tools you need to get up and running with social media while avoiding the pitfalls.

You'll learn how to cultivate profitable online relationships, develop your brand, and drive meaningful business. Brogan shows you how to build an effective blog or website for your business, monitor your online reputation and what people are saying about your business online, and create new content to share with your customers.

If you aren't using the Internet and social media to market your business and stay in touch with your customers, you're already falling behind. Here are the effective, proven strategies you need to succeed.

©2010 Chris Brogan (P)2010 Gildan Media Corp

Critic reviews

"Chris offers clever insights and is always at the front of the learning curve." (Ferg Devins, Chief Public Affairs Officer, Molson Coors Canada)

"Everything you wanted to know about social media but were afraid to ask—from the guy who put the human touch back into social media." (Jennifer Cisney, Kodak Chief Blogger and Social Media Manager)

Building Relationships Online

Social Media involves a set of tools that allows us to build relationships online. As marketing shifts from being subjected to broadcast methods, such as just print or television ads to an interactive approach is challenging small business owners through large corporations. Word of mouth and referral based business is key to finding new clients or customers and retaining their business. Building a community online can be a complicated task. Where should a business start? Do we need a website or blog, should we be on Facebook or LinkedIn? What other types of content can we create and publish? And how do we systematize all this to still conduct our business?

In “Social Media 101”, Chris Brogan highlights the various channels online that businesses need to extend their presence into, while maintaining a good website that functions like home base. Beyond implementing tools, Chris shares valuable insight into the actual relationship building activities.

Whether you are building a corporate brand, or furthering your personal brand as it relates to your own business or companies you contract with, it is important to go beyond just showing up or operating in broadcast only mode. It now matters to authentically connect and offer value to others.

As an added bonus, I enjoy listening to Chris narrate the book himself.

Please hire a professional

Note to authors: Please hire a professional to read your books!! Chris Brogan takes a deep breath between each sentence and it just doesn't flow. Sometimes I will take pages of notes from a book. I only wrote three sentences from this one. The questions at the end of each section started to annoy me.

Good Start

Very good introduction to the social media world. Well narrated and nice to listen to. However there are a lot of opinions and feelings there, I missed some more hard facts.
In any case, it makes you think.

Bad

Perhaps I am not the target audience since I am a geek. Maybe someone less geeky may like this book. But I had to stop reading this book, because it was so bad.

I LOVE THIS BOOK!

Tons of useful Info, sites and strategies--fun and interesting to listen to (I've listened to it 3 times). Kudos, Chris.