SPIN Selling
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SPIN Selling
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Narrated by:
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Eli Woods
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By:
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Neil Rackham
About this listen
Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is a must-listen for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite corporation's massive 12-year, one-million-dollar research into effective sales performance, this groundbreaking resource details the revolutionary SPIN (Situation, Problem, Implication, Need-payoff) strategy.
In SPIN Selling, Rackham delivers the first book to specifically examine selling high-value product and services. By following the simple, practical, and easy-to-apply techniques of SPIN, listeners will be able to dramatically increase their sales volume from major accounts. Rackham answers key questions such as “What makes success in major sales?” and “Why do techniques like closing work in small sales but fail in larger ones?”
You will learn why traditional sales methods that were developed for small consumer sales just won't work for large sales and why conventional selling methods are doomed to fail in major sales. Packed with real-world examples and informative case studies - and backed by hard research data - SPIN Selling is the million-dollar key to understanding and producing record-breaking high-end sales performance.
©2014 McGraw-Hill, Inc. (P)2014 McGraw Hill-Ascent AudioListeners also enjoyed...
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SPIN selling with more EQ mixed in
- By Amazon Customer on 09-28-19
By: Keenan
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New Sales. Simplified.
- The Essential Handbook for Prospecting and New Business Development
- By: Mike Weinberg
- Narrated by: Mike Weinberg
- Length: 8 hrs and 1 min
- Unabridged
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Overall5 out of 5 stars 351
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Performance5 out of 5 stars 292
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Story5 out of 5 stars 291
No matter how much repeat business you get from loyal customers, the lifeblood of your business is a constant flow of new accounts. Packed with tested strategies and anecdotes, New Sales. Simplified. offers a proven formula for prospecting, developing, and closing deals. With refreshing honesty and some much-needed humor, sales expert Mike Weinberg examines the critical mistakes made by most salespeople and executives, then provides tips to help you achieve the opposite results.
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5 out of 5 stars
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Forget everything you know about sales
- By Navo on 10-31-20
By: Mike Weinberg
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The Ultimate Sales Machine
- By: Chet Holmes
- Narrated by: Amanda Holmes, George Newbern
- Length: 11 hrs and 28 mins
- Unabridged
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Overall4.5 out of 5 stars 2,308
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Performance4.5 out of 5 stars 1,721
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Story4.5 out of 5 stars 1,699
The only lasting way to enhance your productivity and growth is to focus on a handful of basic concepts and repeat them week after week - and teach your staff to do the same. This audiobook explains how to tune up virtually every area of your business systematically, with just a little disciplined focus. Spend an hour per week on each "impact area" of your business, and you will be astonished at how much you can accomplish.
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1 out of 5 stars
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Ok if you are selling carpet cleaning services.
- By Sandy on 04-28-10
By: Chet Holmes
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The Little Red Book of Selling
- 12.5 Principles of Sales Greatness
- By: Jeffrey Gitomer
- Narrated by: uncredited
- Length: 4 hrs and 26 mins
- Unabridged
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Overall4.5 out of 5 stars 1,514
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Performance4.5 out of 5 stars 1,221
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Story4.5 out of 5 stars 1,206
Sharing strategies and answers from a lifetime of selling, Jeffrey has packed The Little Red Book of Selling with the information you've been searching for. You'll learn a philosophy of success - long term, relationship-driven, and referral-oriented - that has nothing to do with manipulation or other old-world sales tactics, and has everything to do with understanding buying motives and taking ethical, relationship-building actions.
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1 out of 5 stars
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Questionable Advice
- By Fernando on 10-16-09
By: Jeffrey Gitomer
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The Psychology of Selling
- Increase Your Sales Faster and Easier Than You Ever Thought Possible
- By: Brian Tracy
- Narrated by: Brian Tracy
- Length: 6 hrs and 18 mins
- Unabridged
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Overall4.5 out of 5 stars 3,624
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Performance4.5 out of 5 stars 3,002
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Story4.5 out of 5 stars 2,965
Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling.
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5 out of 5 stars
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multiple sound defects, sounds like in barrel
- By DAVID on 03-09-14
By: Brian Tracy
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To Sell Is Human
- The Surprising Truth about Moving Others
- By: Daniel H. Pink
- Narrated by: Daniel H. Pink
- Length: 6 hrs and 6 mins
- Unabridged
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Overall4.5 out of 5 stars 4,222
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Performance4.5 out of 5 stars 3,537
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Story4.5 out of 5 stars 3,515
According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.
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3 out of 5 stars
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Lenghty book with a few solid tips on persuation
- By Gerardo A Dada on 01-21-13
By: Daniel H. Pink
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Way of the Wolf
- Straight Line Selling: Master the Art of Persuasion, Influence, and Success
- By: Jordan Belfort
- Narrated by: Jordan Belfort
- Length: 7 hrs and 48 mins
- Unabridged
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Overall4.5 out of 5 stars 9,661
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Performance4.5 out of 5 stars 8,311
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Story4.5 out of 5 stars 8,247
For the first time ever, Jordan Belfort opens his playbook and gives listeners access to his exclusive step-by-step system - the same system he used to create massive wealth for himself, his clients, and his sales teams. Until now, this revolutionary program was available only through Jordan's $1,997 online training. Now, in Way of the Wolf, Belfort is ready to unleash the power of persuasion to a whole new generation of listeners, revealing how anyone can bounce back from devastating setbacks, master the art of persuasion, and build wealth.
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5 out of 5 stars
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I can’t believe he wrote this book
- By Brett Ritchison on 10-04-17
By: Jordan Belfort
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The Challenger Sale
- Taking Control of the Customer Conversation
- By: Matthew Dixon, Brent Adamson
- Narrated by: Matthew Dixon, Brent Adamson
- Length: 5 hrs and 43 mins
- Unabridged
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Overall4.5 out of 5 stars 1,038
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Performance4.5 out of 5 stars 788
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Story4.5 out of 5 stars 779
The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades.
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3 out of 5 stars
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Bellow average book
- By Elias Karráa on 08-11-19
By: Matthew Dixon, and others
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You Can't Teach a Kid to Ride a Bike at a Seminar
- Sandler Training's 7-Step System for Successful Selling (2nd Edition)
- By: David Mattson - foreword, David H. Sandler
- Narrated by: Sean Pratt
- Length: 8 hrs and 23 mins
- Unabridged
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Overall5 out of 5 stars 605
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Performance5 out of 5 stars 511
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Story5 out of 5 stars 506
The timeless guide to sales success has been revised to help you supercharge personal and team performance in a new economy. "People make buying decisions emotionally and justify them logically." That shrewd insight from the first edition of this best-selling book has become a no-brainer among sales professionals. Now, the new edition of the classic work that has helped millions of sales professionals take their careers to new levels offers critical new insights, information, and tools for success in today's economy.
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5 out of 5 stars
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Great Book to learn the Sandler Selling Techniques
- By DLEW510 on 11-16-17
By: David Mattson - foreword, and others
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The Science of Selling
- Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal
- By: David Hoffeld
- Narrated by: David Hoffeld
- Length: 7 hrs and 52 mins
- Unabridged
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Overall4.5 out of 5 stars 275
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Performance4 out of 5 stars 241
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Story4.5 out of 5 stars 239
Did you know that nearly half of salespeople fail to meet their quotas every year? Or that many of the most common sales behaviors drive down sales performance? In today's fiercely competitive marketplace, you can't afford to lose sales that should be yours. But with so much conflicting advice from self-proclaimed "gurus", how do you know which sales strategies actually work? Leading sales trainer, researcher, and CEO of Hoffeld Group David Hoffeld has the answer.
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1 out of 5 stars
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Misunderstands both Science and Selling
- By Mike A on 04-25-17
By: David Hoffeld
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Fanatical Prospecting
- The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email and Cold Calling
- By: Jeb Blount, Mike Weinberg - foreword
- Narrated by: Jeb Blount, Jeremy Arthur
- Length: 8 hrs and 21 mins
- Unabridged
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Overall5 out of 5 stars 165
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Performance5 out of 5 stars 148
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Story4.5 out of 5 stars 148
Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting. Step by step, Jeb Blount outlines his innovative approach to prospecting that works for real people, in the real world, with real prospects.
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5 out of 5 stars
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One of the best books on Sales!
- By Kathleen Fitzpatrick on 09-04-23
By: Jeb Blount, and others
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Sales EQ
- How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal
- By: Jeb Blount
- Narrated by: Jeb Blount
- Length: 9 hrs and 2 mins
- Unabridged
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Overall5 out of 5 stars 1,804
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Performance5 out of 5 stars 1,558
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Story4.5 out of 5 stars 1,546
The sales profession is in the midst of a perfect storm. Buyers have more power - more information, more at stake, and more control over the sales process - than any time in history. Technology is bringing disruptive change at an ever-increasing pace, creating fear and uncertainty that leaves buyers clinging to the status quo.
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5 out of 5 stars
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Effective Approach to EQ Sales Mastery
- By Joe on 07-20-17
By: Jeb Blount
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It's Not Luck
- Marketing, Production, and the Theory of Constraints
- By: Eliyahu M. Goldratt
- Narrated by: Rick Adamson
- Length: 8 hrs and 30 mins
- Unabridged
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Overall4.5 out of 5 stars 927
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Performance4.5 out of 5 stars 801
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Story4.5 out of 5 stars 795
Using the unique business-novel format, It's Not Luck continues the story of The Goal protagonist Alex Rogo as he navigates a new set of challenges facing the now over-diversified and under-profitable UniCo, where he has risen to the rank of division manager.
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4 out of 5 stars
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Good story. Ok performance
- By Robert Justice on 02-22-16
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Predictable Revenue
- Turn Your Business Into A Sales Machine with the $100 Million Best Practices of Salesforce.com
- By: Aaron Ross, Marylou Tyler
- Narrated by: Mary Jane Wells
- Length: 5 hrs and 7 mins
- Unabridged
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Overall4 out of 5 stars 802
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Performance4 out of 5 stars 656
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Story4 out of 5 stars 653
Discover the outbound sales process that, in just a few years, helped add $100 million in recurring revenue to Salesforce.com, almost doubling their enterprise growth...with zero cold calls. This is NOT another book about how to cold call or close deals. This is an entirely new kind of sales bible for CEOs, entrepreneurs and sales VPs to help you build a sales machine.
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1 out of 5 stars
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Absolutely terrible narration. Not recommended.
- By Maximus on 02-22-14
By: Aaron Ross, and others
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The Sales Acceleration Formula
- Using Data, Technology, and Inbound Selling to Go from $0 to $100 Million
- By: Mark Roberge
- Narrated by: Robert Feifar
- Length: 6 hrs and 24 mins
- Unabridged
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Overall4.5 out of 5 stars 55
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Performance4.5 out of 5 stars 42
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Story4.5 out of 5 stars 42
The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next $100 million business, and author Mark Roberge has actually done it using a unique methodology that he shares with his listeners. As an MIT alum with an engineering background, Roberge challenged the conventional methods of scaling sales utilizing the metrics-driven, process-oriented lens through which he was trained to see the world.
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5 out of 5 stars
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fantastic!
- By Amazon Customer on 10-03-24
By: Mark Roberge
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The Closer's Survival Guide - Third Edition
- By: Grant Cardone
- Narrated by: Grant Cardone
- Length: 5 hrs and 33 mins
- Unabridged
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Overall5 out of 5 stars 6,969
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Performance5 out of 5 stars 5,924
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Story4.5 out of 5 stars 5,860
The most powerful arsenal of closes ever! This audiobook over 120 Closes includes: 31 Money Closes, 17 Time Related Closes, 3 Pressure Closes, 3 Agreement Closes, 8 Decision Closes, and another 64 of the most creative closes you will ever find in one book! Financial "Closing" is the final step in the pursuit of ANY goal. This thing called closing is not just something that sales people do but something that applies to every person.
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4 out of 5 stars
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If you want to be a closer, this book is for you.
- By Quella on 03-19-17
By: Grant Cardone
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Expert Secrets
- By: Russell Brunson
- Narrated by: Russell Brunson
- Length: 6 hrs and 26 mins
- Unabridged
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Overall5 out of 5 stars 946
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Performance5 out of 5 stars 805
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Story5 out of 5 stars 800
Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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3 out of 5 stars
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Good, but it’s totally different than the physical book.
- By Don Rhoads on 10-05-21
By: Russell Brunson
What listeners say about SPIN Selling
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story5 out of 5 stars
- Anonymous User
- 03-27-24
Where is the pdf?
I need the pdf to remember the points he made. He always implies to look for figures
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Overall5 out of 5 stars
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Performance3 out of 5 stars
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Story4 out of 5 stars
- Artem Gurnov
- 10-26-22
Great book but not perfect narrator
Narrator doesn’t pause at all. It makes it difficult to divide the logical blocks of the narration when one works carefully with the book. The content is very useful and practical
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Overall3 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- christian
- 11-25-22
Great Book but Missing PDF
This is a great book but it doesn't makes sense to publish it on Audible referring constantly to graphs and figure which we don't have access to as no PDF is provided. I tried to search the internet but with no real luck!
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1 person found this helpful
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Overall4 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Bo Smol
- 11-17-23
Great book, how to think about having your sales in a evergreen way.
Where's the PDF with visuals? I finished the book and Now want to go over the visuals and relisten the parts.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Anonymous User
- 08-05-21
Makes sense
Author’s words about using the skill being so much harder than just learning it are so true.
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1 person found this helpful
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Overall3 out of 5 stars
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Performance5 out of 5 stars
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Story4 out of 5 stars
- WT
- 02-25-22
Needs accompanying PDF
Many references to figures, some crucial for your understanding of a concept. Disappointing then that there is no PDF with relevant illustrations
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Overall5 out of 5 stars
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Performance3 out of 5 stars
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Story5 out of 5 stars
- Cliente Amazon
- 12-09-23
Great book missing aditional material
Every time the author said something about tables, figures, transcript’s there’s nothing to refer to. I think a pdf with this material would be a great addition for the experience
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