Retention Point

The Single Biggest Secret to Membership and Subscription Growth

By: Robert Skrob

Narrated by: Mike Hansen

Membership Growth Comes From Retention, Not From Getting New Members

My name is Robert Skrob, I help membership and subscriptions grow by stopping members from quitting. I do that by getting more of your members to the Retention Point faster.

You know those members who love you, buy everything you offer and tell all their friends about you? Those members have made it to the Retention Point. And, when you do what I show you how to do in the book, you’ll get MORE of your members to the Retention Point so you can keep them longer and your recurring revenue will grow.

Membership is a great business model in concept. You get a customer and each time your customer renews you get recurring revenue. But, even though I’d become a membership marketing expert I soon discovered it doesn’t matter how many new members you get if your members quit as fast as new members join.

I just got off the phone with a prospective client for the first time. His team is generating more than 10,000 new members a month. That’s awesome, a great effort and commendable result that’s getting his company featured in many subscription industry profiles. What isn’t getting featured is this same company is losing 9500 members each month. This means they spend 95% of all of their marketing efforts replacing members that quit. Twenty-seven days of each month are spent replacing canceled members. Their marketing department has thirty days of monthly expenses but delivers only three days of growth.

If you know of anyone that’s in this position, or if you are in this position, I’m revealing more than 25 years of membership growth experience in this new book called Retention Point, The Single Biggest Secret to Membership and Subscription Growth for Associations, SAAS, Publishers, Digital Access, Subscription Boxes and all Membership and Subscription-Based Businesses.

When you get your hands on this book you'll discover:

• The five fallacies of membership retention that most subscription businesses implement that actually INCREASE member churn rates.

• Five case studies of subscription business turnarounds (or successful launches) including a publisher, a subscription box, SAAS, an association and a charity/nonprofit.

• The 10 Retention Point Accelerators that transform your new members from Quitters into Lifers.

• How to achieve 90% to 98% annual renewal percentages, even if you believe this is completely impossible for your business.

• The single biggest misunderstanding subscription companies believe that kills membership growth.

Plus a whole lot more, when you get Retention Point.

©2018 Membership Services, Inc. (P)2022 Membership Services, Inc.

Implementation Guru

Most of these ‘good’ inspiring books make you feel all jacked and ready to go, but sometimes they fail to give you actionable next steps. This book not only gave next step implementations and motivation to get moving, but it did it in the shortest amount of time I’ve ever experienced. I literally sat in traffic listening to this book and forgot that I was in traffic. I got home and drafted an outline to schedule a weekly schedule of using this outline in this book. The only thing it’s missing is a sequel (hence my 4-star rating)

Just the facts!

Lots of information delivered in a simplified format. I love that there was no fluff.

Retention Equal Relationship

Amazing book that basically lets you know that your business greatest asset is your relationship and not necessarily your message..

So many good ideas.

I’ve been in the industry for 15 years. I got so many good ideas to implement in my SAAS business.

Good ideas, too loosely connected

Would benefit from structured deep dives into each point after they’re more clearly delineated. Still, I’ll definitely dig deeper into the thoughts he presents— plenty of potential for a more mind blowing book.

Very bad read and unstructured content

it's missing breaks between sections. he doesn't pause at all and many headlines are so long that you can't notice the difference.