
Belonging to the Brand
Why Community Is the Last Great Marketing Strategy
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Narrado por:
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Mark Schaefer
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De:
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Mark Schaefer
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Bestselling author and futurist Mark Schaefer explains why community is a vastly overlooked marketing opportunity for most organizations. He explains how three major trends are colliding in a way that makes brand communities the future of marketing strategy.
Highlights include:
- How community relates to the emotional connections developed via social media and content
- Why demographic, technological, and societal trends favor a new community strategy
- A new view of the ROI of community
- How a community strategy upends traditional marketing management
- The psychological connection between communities and brands
- Why NFTs and the metaverse change the game for community strategy
- Powerful brand benefits overlooked by most community strategies today
Through extensive research, diverse case studies, and expert interviews, Schaefer provides an inspiring, compelling and actionable blueprint for the modern brand community.
©2023 Mark Schaefer (P)2023 Mark SchaeferLos oyentes también disfrutaron...
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The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
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Must read if you are looking for a way to improve your business
- De Anonymous User en 05-06-20
De: Nicholas J. Webb
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The Referral Engine
- Teaching Your Business to Market Itself
- De: John Jantsch
- Narrado por: John Jantsch
- Duración: 6 h y 49 m
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The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
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A misleading Title results in a hidden gem
- De Dean en 10-13-10
De: John Jantsch
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Know What You're For
- A Growth Strategy for Work, an Even Better Strategy for Life
- De: Jeff Henderson, John C. Maxwell - foreword
- Narrado por: Jeff Henderson
- Duración: 5 h y 45 m
- Versión completa
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Know What You're For details an effective growth strategy for businesses and nonprofits by closing the gap between two simple questions: What do you want to be known for? What are you known for? When the two answers match, organizations gain incredible momentum by unleashing the most powerful marketing force there is: lasting word-of-mouth support.
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WOW!
- De Keehsa en 03-03-20
De: Jeff Henderson, y otros
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Dream Year
- Make the Leap from a Job You Hate to a Life You Love
- De: Ben Arment
- Narrado por: Sean Pratt
- Duración: 7 h y 42 m
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What if someone could guide you, step-by-step, as you identify, plan, and launch your dream career - in just one year. That's what Ben Arment does in his transformative coaching class, which has helped hundreds of people reinvent their lives to enjoy greater enthusiasm and fulfillment while also making a living. Now he's sharing his best insights, advice, and inspiring true stories in Dream Year. You'll find out how people just like you are discovering (or rediscovering) what they were truly born to do, then following a proven process to make it real.
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Motivational!
- De ajanicad en 03-21-15
De: Ben Arment
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Never Eat Alone, Expanded and Updated
- And the Other Secrets to Success, One Relationship at a Time
- De: Keith Ferrazzi, Tahl Raz
- Narrado por: Richard Harries
- Duración: 13 h y 49 m
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In Never Eat Alone, Ferrazzi lays out the specific steps - and inner mindset - he uses to reach out to connect with the thousands of colleagues, friends, and associates on his contacts list, people he has helped and who have helped him. And in the time since Never Eat Alone was published in 2005, the rise of social media and new, collaborative management styles have only made Ferrazzi’s advice more essential for anyone hoping to get ahead in business.
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Couldn't finish
- De book smart en 05-01-16
De: Keith Ferrazzi, y otros
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Becoming Facebook
- The 10 Challenges That Defined the Company That's Disrupting the World
- De: Mike Hoefflinger
- Narrado por: Nicholas Techosky
- Duración: 7 h y 45 m
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Facebook's founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a new way to connect with friends...and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect. Mike Hoefflinger was one of those Facebook insiders.
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mainly a tribute to the success of FB
- De Anonymous User en 10-07-18
De: Mike Hoefflinger
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Play Bigger
- How Pirates, Dreamers, and Innovators Create and Dominate Markets
- De: Play Bigger LLC, Dave Peterson, Christopher Lochhead, y otros
- Narrado por: Sean Pratt
- Duración: 8 h y 7 m
- Versión completa
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Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of "category kings".
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The most impactful new thinking of the year
- De Chris Guest en 12-21-16
De: Play Bigger LLC, y otros
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The Method Method
- Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down
- De: Eric Ryan, Adam Lowry, Lucas Conley
- Narrado por: Sean Pratt, Eric Ryan, Adam Lowry
- Duración: 8 h y 14 m
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An inspiring case study for the next generation of start-ups by the unconventional founders of Method. Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever.
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Wow!!!!!
- De SPICELY ORGANIC SPICES en 03-19-17
De: Eric Ryan, y otros
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The Last Safe Investment
- Spending Now to Increase Your True Wealth Forever
- De: Bryan Franklin, Michael Ellsberg
- Narrado por: Tim Andres Pabon
- Duración: 7 h y 14 m
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Michael Ellsberg and Bryan Franklin think you've been fed a lie: that if you save for decades and invest in 401(k)s, IRAs, and a home, these investments will grow steadily over decades, allowing 20 to 30 years of secure, peaceful retirement. This might have been true at some point in the last century, but it is not true any longer. If you want to get ahead and enjoy a life of prosperity, the authors argue that you must invest in the most powerful source of wealth you'll ever know: your own earning power.
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Great Paradigm Shift For Me...
- De Brad Spencer en 07-01-16
De: Bryan Franklin, y otros
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Risky Is the New Safe
- De: Randy Gage
- Narrado por: Randy Gage
- Duración: 4 h y 46 m
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Risky Is the New Safe is a different kind of book for a different kind of thinking - a thought-provoking manifesto for risk takers. It will challenge you to think laterally, question premises, and be a contrarian. Disruptive technology, accelerating speed of change, and economic upheaval are changing the game. The same tired, old conventional thinking won’t get you to success today. Risky Is the New Safe will change the way you look at everything!
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Very Enjoyable
- De Michael en 04-19-13
De: Randy Gage
Lo que los oyentes dicen sobre Belonging to the Brand
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- Jim H
- 04-22-23
Another powerful book
Mark is one of my favorite authors. He has written many books that can transfer a business AND a person. This is another of his books that I will read again and again. -izzy House
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- Stan Bush
- 09-22-24
Great Book Mark. Thanks for writing it.
I've known or, and been familiar with Mark for a while. We've been connected via a few social media platforms. We know some of the same people. We've never been particularly close. But we've never been particularly distant. I choose to think we've always respected each other's work.
Reading, or rather listening to, this book, makes me realize we are closer in spirit than I thought.
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I started writing a long review. I was covering how our experiences were similar. I stopped writing somewhere around page 3. I decided it would make a better post, video, or some other type of content.
Instead, I'll just tell you that there is solid chance that everything you'll read or hear in this book, you already know. You may not be practicing it. But you know, in a deep way, what he's teaching you.
That isn't to devalue it. It's actually just the opposite.
You should read or buy this book BECAUSE you already know it.
What the book will do, much like Mark's experiences did for him, is confirm it.
I hope you get the same confidence out of it that I did.
And I hope you act on it.
I know I will.
Thanks for writing it Mark. I'm glad I listened to it. I would rebuy it again.
I listened to it at the perfect time. If you're listening real close, you can hear me yelling at the top of my lungs..
I KNEW IT! :-)
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- Sharon
- 01-22-23
Stop marketing and start being a community!
This book is super validating for the moment of marketing that needs to shift out of soulless ploys of the past to actually meaningful connections with each other for the future. It starts with any organization, big or small, to make the commitment to people instead of profit. From there, profit will follow. And maybe profits of the future will be redefined into community happiness and connection. Ready to shift to a community mindset? Read/Listen to this book.
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- Pablo A Gonzalez
- 01-11-23
Most important marketing book you’ll ever read
Community has hit a tipping point in the business world and it’s clear that it’s not just for tech and influencers, but until now, there hasn’t been a book that shows you the road map of how to profit from community building.
That’s why you need to read this book ASAP
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- Kelly King
- 02-05-23
A purposeful, forward-thinking approach to marketing
Mark Schaeffer continues to challenge the status quo of marketing and pushes marketers to think like humans and address the human need for belonging. Mark tells personal stories and examples to explain the power of creating a brand that creates a sense of belonging.
I use Mark’s’ book, Marketing Rebellion for textbook in my marketing course at Indiana University. “Belonging to the Brand” provides deeper lessons on psychology and social behavior in our society to help us engage with the consumer in a meaningful way. When consumers belong to the brand they stick with the brand and they become the brand advocates.
Mark pushes us to be better marketers and do work that we can be proud of by connecting consumers to brands with a purpose.
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- Dave T
- 01-09-23
Just getting started, and this line is a GEM
I'm a fan of Mark Schaefer's so I am eager to read any of his books. I appreciate that Mark reads his books himself because he has a thoughtful and rhythmic delivery which is both engaging, and gives me time to digest his points as I hear them. Just getting into this one and had to share an amazing line: "It appears that many of our online friendships are little more than empty social calories." Mark is building the case for belonging via community.
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- Dan
- 02-21-23
The future of marketing isn’t disgusting
At first, the idea of Community as Marketing’s last great strategy seemed disgusting to me. Marketing shows up in every nook and cranny of life and now Mark is telling me that Community is next.
Please note I’m not saying I was disgusted with Mark, the man, but the idea that Marketing was going to overtake something (the last remaining thing) that is sacred: Community.
Yet Mark does what he does best by connecting dots that are clear and obvious yet no one else has connected them yet.
By Chapter 2, I was convinced that Community as Marketing’s last great strategy is NOT, in fact, disgusting, it is actually needed and loaded with upside that could benefit humanity as we know it.
The book uses a mix of big and small case studies to make each of Mark’s points, and I appreciate that the most because it’s one thing to postulate and idea and another to say “like this…”
This book stirred me to examine my own longing for community and immediately see where I have it and where I lack it.
I was most pleasantly surprised that all of my biggest niche interests have communities that I am part of! It is a good feeling to be deep into a book like this and realize I’m part of the very thing being proposed.
The big idea, however, is one that everyone whose career touches Marketing must engage with because we all know the current model isn’t what customers want. We cling to the old model while waiting for a new model to emerge and I believe Mark has identified it.
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- Jason Henrichs
- 01-24-23
Most practical marketing book for our time
If you are looking for a practical marketing book that covers the real world of marketing in a community driven world this is it.
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- Ali
- 08-22-23
The most important book to read for any aspiring founder today.
If you are an aspiring founder focused on building a brand this is the most timely and important book to read.
Fantastic insights with undeniable reasons to focus on building a community.
Loved everything about it. Deeply resonating with great breakdowns to help you do the community approach the right way.
One of the most impactful books I’ve read this year. Feel so much better off after reading it. Can’t miss book! -Ali
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- Enrico Marcellino
- 01-25-23
A Must Read for Modern Marketers
Mark has done it again! His refreshing take on modern marketing and the need to move beyond outdated ad tactics is exactly what I needed to inspire new growth in my small business. I enjoyed every minute of this book and have already recommended to my friends and marketing colleagues.
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