R.E.D. Marketing

The Three Ingredients of Leading Brands

By: Greg Creed, Ken Muench

Narrated by: Greg Creed, Ken Muench

Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands.

Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growth.

This book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success.

In 2011, Greg Creed had just been elevated from president to CEO of Taco Bell, a brand in deep distress at the time. It was on his shoulders to turn things around quickly along with coauthor and CMO, Ken Muench. Together, they developed the R.E.D (Relevance, Ease, Distinctiveness) method.

It’s simple methodology does not require complicated terms and a PhD to understand, it’s actually quite simple - marketing works in three very different ways:

• Relevance - Is it relevant to the marketplace?
• Ease - Is it easy to access and use?
• Distinction - Does it stand out from competition?

By combining actual examples from Yum! and other recognizable brands of every size around the world with the latest findings in marketing, neuroscience, and behavioral economics, and the author’s own experience marketing three different brands across 120 countries, your brand can set and achieve a truly breakthrough marketing campaign utilizing R.E.D Marketing.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2021 Greg Creed (P)2021 Thomas Nelson

Every “C”suite needs to Read this book Even if Don’t lead marketing

For the CFO to know how to help prioritize dollars to survive and remain distinctive

For the CHRO who needs to make it easy to work at your organization

For the CEO who needs to revamp their culture to be more relevant

For the CMO even if you aren’t a B2C marketer. It’s all B2C now.

For the employee who wants to increase business acumen.

This is one of the best all around business books I have read in a long time. In fact I rarely finish them but RED was so relevant to my business, easy to listen to and distinctive in the storytelling! It’s a must read for all C suite Execs small and large.

Fantastic Book!

This is one of the better marketing books that has ever been written. The end.

RED WAS GREAT, Sound was not

The audible book continued to skip and I missed a few parts of the book.
This book really makes you think which I enjoyed!

Marketing is simple, but is not easy

Without doubt, R.E.D. marketing by Greg and Ken is the one and only marketing book with all what we need to find a way in the complex postmodern age.

The postmodern age on what we live shows that marketers have been doing just practice whereas the theory has left aside due to the inescapable FOMO and have triumphed unprofitable ideas like emotional connection or content is king and ideas funded on sociology or culture are necessary to have a stand out brand that get actual profitability.

R.E.D. Is a framework tested in 150 countries colliding sciences like sociology and anthropology plus a vast marketing library about two decades by tens of authors, all to develop a frame with to get real advantage, growth the brand and sure, win clients and money.