Personalized
Customer Strategy in the Age of AI
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Personalized
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Narrated by:
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Christopher Douyard
About this listen
Consumers want personalized experiences, but few companies are rising to the challenge. To be done effectively, personalization must be a critical element of an organization's strategy.
Personalized is a playbook for delivering true personalization at scale. In this book, Boston Consulting Group's Mark Abraham and Harvard Business School's David C. Edelman describe Five Promises of Personalization:
Empower Me: Understand each customer's needs and how best to meet them.
Know Me: Win customers' trust and permission to use their data to improve their experience.
Reach Me: Reach out to the right customer, in the right channel, at the right time.
Show Me: Tailor unique content to be relevant to each customer, enabled by generative AI.
Delight Me: Design new ways of working and ensure continuous improvement, so a customer's experience feels magical.
With detailed examples across industries—including retail, health care, banking, technology, and travel—this book will help executives learn how to put personalization at the center of their strategy, accelerate growth, and capture their share of the $2 trillion personalization prize.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2024 The Boston Consulting Group, Inc. (P)2024 Ascent AudioRelated to this topic
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Story0 out of 5 stars 0
In Your AI Survival Guide, Sol Rashidi delivers an insightful and practical discussion of how to deploy artificial intelligence in your company. Having helped IBM launch Watson in 2011, Sol has firsthand knowledge of the ups, downs, and change management intricacies that can help you with a successful deployment beyond all the AI hype. She walks you through various frameworks for how to establish your AI strategy, pick your use cases, prepare your non-technology teams, and overcome the most common obstacles standing in the way of successfully implementing AI in your business.
By: Sol Rashidi
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ChatGPT Anthology: 5 Books in 1
- ChatGPT AI Basics, Making Money Online and 51 ideas, Mastering Prompt Engineering, Improving Productivity and Creativity. From Beginner to Advanced Passive Income
- By: Ryan Lee
- Narrated by: Joseph Harris
- Length: 12 hrs and 37 mins
- Unabridged
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Overall5 out of 5 stars 51
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Performance5 out of 5 stars 51
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Explore the world of artificial intelligence with the "ChatGPT Anthology", your comprehensive audio guide to mastering AI from basics to advanced applications. This audiobook series brings complex AI concepts into an accessible and actionable format.
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5 out of 5 stars
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Great for newbies!
- By Allison on 11-17-24
By: Ryan Lee
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How to Sell Anything Online
- The Ultimate Marketing Playbook to Grow Your Online Business
- By: Anaita Sarkar
- Narrated by: Brigid Lohrey
- Length: 9 hrs and 22 mins
- Unabridged
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When it comes to growing a business, it's no longer about what you sell, but how you sell it. Whether you're just starting out, upgrading your side hustle, or wanting to grow your existing business, your success depends on your sales. How to Sell Anything Online reveals the most successful marketing strategies from some of the best online businesses around the world. From content marketing and ads for Facebook, TikTok, Google, and Instagram to influencer marketing, website optimization, and SEO, this book will be your go-to business sidekick.
By: Anaita Sarkar
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Basic Generative AI
- Beginner's Guide to Artificial Intelligence, ChatGPT and Machine Learning, Practical AI Applications
- By: Freeman Publishing
- Narrated by: Catherine Hein Carter
- Length: 5 hrs and 5 mins
- Unabridged
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Are you fascinated by apps like Microsoft’s ChatGPT and Google’s Gemini but unsure how you can utilize them to their full potential? Have you wondered how ChatGPT could help your writing, editing, and even gaming? Understanding and integrating Generative AI into your daily life may seem daunting, but it's not as difficult as you might think. In fact, with the right guide, anyone can harness the power of AI.
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The Age of Outrage
- How to Lead in a Polarized World
- By: Karthik Ramanna
- Narrated by: L.J. Ganser
- Length: 7 hrs and 46 mins
- Unabridged
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People are angry with the world—in some cases, rightfully so—and now view companies as they do governments, as targets of their wrath and potential forces for social change. Managing outrage has moved from being an occasional leadership challenge, like handling a PR crisis, to a necessary and critical leadership capability, like strategic thinking or financial acumen.
By: Karthik Ramanna
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No B.S. Guide to Successful Marketing Automation
- The Ultimate No Holds Barred Guide to Using Technology, Automation, and Artificial Intelligence in Marketing
- By: Dan S. Kennedy, Parthiv Shah - with
- Narrated by: Tim Fannon
- Length: 4 hrs and 50 mins
- Unabridged
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Overall5 out of 5 stars 1
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Performance5 out of 5 stars 1
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Story5 out of 5 stars 1
Dan Kennedy and Parthiv Shah leverage their extensive marketing expertise to teach you proven, no-nonsense strategies for achieving successful marketing automation. This exceptional addition to the No B. S. series is essential for anyone aiming to harness software and cutting-edge technology to elevate their marketing efforts.
By: Dan S. Kennedy, and others
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Digitally Curious
- Your Guide to Navigating the Future of AI and All Things Tech
- By: Andrew Grill
- Narrated by: Graham Mack
- Length: 9 hrs and 7 mins
- Unabridged
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Overall0 out of 5 stars 0
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In Digitally Curious, futurist, speaker, and technology trends expert Andrew Grill delivers an easy-to-follow and incisive discussion of current and future technologies, as well as how leading companies are deploying them. The author examines critical business concepts, like the future of work, from a technical and human-centric point of view and how Artificial Intelligence will impact us at work and in society. He includes a broad range of relevant technologies and platforms, offering examples that will be immediately relevant to any industry and business.
By: Andrew Grill
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FAIK
- A Practical Guide to Living in a World of Deepfakes, Disinformation, and AI-Generated Deceptions
- By: Perry Carpenter
- Narrated by: Keith Brown
- Length: 8 hrs and 47 mins
- Unabridged
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Overall5 out of 5 stars 1
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Performance5 out of 5 stars 1
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Story5 out of 5 stars 1
In an era where artificial intelligence can create content indistinguishable from reality, how do we separate truth from fiction? In FAIK: A Practical Guide to Living in a World of Deepfakes, Disinformation, and AI-Generated Deceptions, cybersecurity and deception expert Perry Carpenter unveils the hidden dangers of generative artificial intelligence, showing you how to use these technologies safely while protecting yourself and others from cyber scams and threats.
By: Perry Carpenter
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The Product-Led Playbook
- How to Unlock Self-Serve Revenue and Dominate Your Market (with a Tiny Team)
- By: Wes Bush
- Narrated by: Wes Bush
- Length: 5 hrs and 51 mins
- Unabridged
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Overall0 out of 5 stars 0
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Hi, I’m Wes Bush, founder of ProductLed and author of the bestseller Product-Led Growth: How to Build a Product That Sells Itself. In my new book, The Product-Led Playbook, I reveal the ProductLed System™–a step-by-step process to scale your ARR to millions without a sales team.
By: Wes Bush
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The Soul of Wealth
- 50 Reflections on Money and Meaning
- By: Daniel Crosby
- Narrated by: Laurel Lefkow
- Length: 8 hrs and 27 mins
- Unabridged
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Overall5 out of 5 stars 5
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Performance5 out of 5 stars 5
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Story5 out of 5 stars 5
In The Soul of Wealth, Daniel presents 50 short essays which explore what wealth really is and provides practical suggestions for how to change your thinking and your actions in small, powerful ways, for a wealthier life.
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5 out of 5 stars
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Money has a purpose.
- By awesome on 10-31-24
By: Daniel Crosby
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ChatGPT and the Future of AI
- The Deep Language Revolution
- By: Terrence J. Sejnowski
- Narrated by: Randy McCarten
- Length: 7 hrs and 22 mins
- Unabridged
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Overall5 out of 5 stars 1
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Performance5 out of 5 stars 1
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Story5 out of 5 stars 1
In ChatGPT and the Future of AI, the sequel to The Deep Learning Revolution, Terrence Sejnowski offers a nuanced exploration of large language models (LLMs) like ChatGPT and what their future holds. How should we go about understanding LLMs? Do these language models truly understand what they are saying? Or is it possible that what appears to be intelligence in LLMs may be a mirror that merely reflects the intelligence of the interviewer? In this book, Sejnowski answers all our urgent questions about this astonishing new technology.
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Never Lead Alone
- 10 Shifts from Leadership to Teamship
- By: Keith Ferrazzi
- Narrated by: Graham Halstead
- Length: 5 hrs and 38 mins
- Unabridged
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Overall5 out of 5 stars 5
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Performance5 out of 5 stars 4
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Story5 out of 5 stars 4
The world’s best teams don’t win because of leadership alone. They win because of teamship. Yet when it comes to success, it is leaders who are lauded; too little attention is given to the transformation of the team itself. We’ve all but ignored how to extract billions of dollars of shareholder value from the interdependency of talent in teams, Keith Ferrazzi argues. Upgrading teams is one of the least curated and under-leveraged opportunities for success. It is time to focus on teamship.
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5 out of 5 stars
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Must-read for all leaders
- By Maciej Traczyk on 11-18-24
By: Keith Ferrazzi
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The AI-Driven Leader
- Harnessing AI to Make Faster, Smarter Decisions
- By: Geoff Woods
- Narrated by: Geoff Woods
- Length: 6 hrs and 38 mins
- Unabridged
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Overall4.5 out of 5 stars 19
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Performance5 out of 5 stars 17
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Story5 out of 5 stars 17
The difference between growing your business and going out of business is your ability to think strategically. The problem is, most leaders are stuck in the operational weeds, struggling to find the time to make better strategic decisions. This challenge is only heightened by the rise of AI. While you know AI is the future, current demands leave you with no time to explore its benefits. Meanwhile, your competition is gaining an edge by integrating AI. The time to act is now.
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5 out of 5 stars
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Informative and exciting!
- By Michelle on 11-22-24
By: Geoff Woods
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Artificial Intelligence for Dummies
- By: John Mueller, Luca Massaron
- Narrated by: Chris Sorensen
- Length: 13 hrs and 32 mins
- Unabridged
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Overall3.5 out of 5 stars 52
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Performance3 out of 5 stars 43
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Story3.5 out of 5 stars 43
In this audiobook, you'll get a clear overview of artificial intelligence technology, the common misconceptions surrounding it, and a fascinating look at its applications in everything from self-driving cars and drones to its contributions in the medical field.
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1 out of 5 stars
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Outdated
- By Timothy C. on 05-31-23
By: John Mueller, and others
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Beyond the Hammer
- A Fresh Approach to Leadership, Culture, and Building High Performance Teams
- By: Brian Gottlieb
- Narrated by: Edoardo Ballerini, Brian Gottlieb
- Length: 4 hrs and 45 mins
- Unabridged
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Overall5 out of 5 stars 18
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Performance5 out of 5 stars 17
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Story5 out of 5 stars 17
Employees that don't take ownership of their work. Friction between departments. Inconsistent results. These are the top challenges that face most businesses today. These common issues create high turnover and force managers into crisis mode where they're consumed putting out daily fires. Over time, the very nature of the business changes and a new culture emerges; one shaped by the lowest level of acceptable behavior. Beyond the Hammer approaches these concerns in two highly engaging sections.
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5 out of 5 stars
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Great information at any journey of your business
- By Amazon Customer on 10-21-24
By: Brian Gottlieb
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7 Powers
- The Foundations of Business Strategy
- By: Hamilton Helmer
- Narrated by: Joel Richards
- Length: 4 hrs and 49 mins
- Unabridged
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Overall5 out of 5 stars 1
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Performance5 out of 5 stars 1
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Story5 out of 5 stars 1
7 Powers breaks fresh ground by constructing a comprehensive strategy toolset that is easy for you to learn, communicate, and quickly apply. Drawing on his decades of experience as a business strategy adviser, active equity investor and Stanford University teacher Hamilton Helmer develops from first principles a practical theory of strategy rooted in the notion of power, those conditions which create the potential for persistent differential returns. Using rich real-world examples, Helmer rigorously characterizes exactly what your business must achieve to create power.
By: Hamilton Helmer