One Simple Idea

Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work

By: Stephen Key

Narrated by: Tim Lundeen

Turn your great idea into millions - without lifting a finger!

Yes, a good idea is enough to build a fortune! Too many people think production, marketing, and distribution are essential to the entrepreneurial process. As One Simple Idea shows, you can hand these tasks off to others - and make big money in doing so.

Stephen Key, a highly successful entrepreneur whose creations have generated billions of revenue, offers the simple, effortless secret to success: license your simple idea and let others do the work. Breaking down the process of generating and licensing a product idea to a large company, he explains why you don't need to reinvent the wheel: Simple improvements to existing products can be very successful endeavors - and the most lucrative. The old method of bringing products to market through prototyping and patents doesn't work anymore. It's cheaper and more profitable to do it Key's way. One Simple Idea gives you everything you need to tap into the marketing and sales power of partners and licensors for maximum profit.

©2011 Stephen Key (P)2011 McGraw Hill-Ascent Audio

Full of useful, valuable and interesting advice

I’m much more excited about pursuing my journey of licensing my ideas after reading this book. Feeling very confident and positive about my plans now!

Very helpful

Loved this book, very helpful and useful information. Thank you Steven Key.

Blessings,
Alina Kravchenko

Overall good book

I didn’t think things like this was possible. Very good insight on how to monetize your ideas

Good shit

Little outdated on a lot of the items but overall principals are solid. I can’t wait to try it!

Really Solid Book To Get You Started

I really enjoyed this book. I’ve already licensed and patented products but this gave me tools I wasn’t aware of and new things to consider. I highly recommend.

Such a great book

If you haven’t read this book, you definitely should! It’s such a great listen and definitely one of my favorites!

Simple , informative, inspirational, to the point

I loved this book. Clear directions with practical down to earth guidance.
This book gives you the tools and incouragement to follow your dreams and move into a more rewarding life. A primer for those of us who always wanted to pursue a creative life on our own terms.

Procurement Queen recommends the book

The book provided clear action steps and tips to get started in licensing. I enjoyed the insight on contract terms to negotiate.

Very little value from this book

I think if someone was starting from scratch and know nothing this might be valuable to you. If you have any sort of experience or business knowledge this won’t be worth your time.
Also the narrator sounded like he was ai generated.
It was a slog to get through this book.

Good for the inexperienced

I have 10 patents to my name and a serial entrepreneur, this book wasn’t worth it for me. This good is good for someone new to licensing and generally business