Microtrends Squared
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Microtrends Squared
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Narrated by:
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Jonathan Todd Ross
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Mark Penn - foreword
About this listen
Ten years after his best seller Microtrends, Mark Penn identifies the next wave of trends reshaping the future of business, politics, and culture.
Mark Penn has boldly argued that the future is not shaped by society's broad forces but by quiet changes within narrow slices of the population. Ten years ago, he showed how the behavior of one small group can exert an outsized influence over the whole of America. His best-selling Microtrends highlighted dozens of tiny, counterintuitive trends that have since come to fruition, from the explosion of Internet dating to the recent split within the Republican Party.
Today, the world is in perplexing upheaval, and microtrends are more influential than ever. In this environment, Penn offers a necessary perspective.
Microtrends Squared makes sense of what is happening in the world today. Through 50 new microtrends, Penn illuminates the shifts that are coming in the next decade. He pinpoints the unseen hand behind new power relationships that have emerged - as fringe voters and reactionary politics have found their revival, as online influencers overshadow traditional media, and as the gig economy continues to invade new swathes of industry. He speaks to the next wave of developments coming in technology, social movements, and even dating.
Offering a clear vision of the future of business, politics, and culture, Microtrends Squared is a must-hear for innovators and entrepreneurs, political and business leaders, and for every curious listener looking to understand the wave of the future when it is just a ripple.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.
Download the accompanying reference guide.©2018 Mark Penn (P)2018 Simon & SchusterListeners also enjoyed...
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Everyone knows "what's wrong with millennials". Glenn Beck says we've been ruined by "participation trophies". Simon Sinek says we have low self-esteem. An Australian millionaire says millennials could all afford homes if we'd just give up avocado toast. Thanks, millionaire. This millennial is here to prove them all wrong.
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5 out of 5 stars
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A devastating dream of revolution
- By Kevin Tierney Jr on 11-23-17
By: Malcolm Harris
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Risky Is the New Safe
- By: Randy Gage
- Narrated by: Randy Gage
- Length: 4 hrs and 46 mins
- Unabridged
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Overall4.5 out of 5 stars 129
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Performance4.5 out of 5 stars 119
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Story4.5 out of 5 stars 118
Risky Is the New Safe is a different kind of book for a different kind of thinking - a thought-provoking manifesto for risk takers. It will challenge you to think laterally, question premises, and be a contrarian. Disruptive technology, accelerating speed of change, and economic upheaval are changing the game. The same tired, old conventional thinking won’t get you to success today. Risky Is the New Safe will change the way you look at everything!
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5 out of 5 stars
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Very Enjoyable
- By Michael on 04-19-13
By: Randy Gage
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AI Superpowers
- China, Silicon Valley, and the New World Order
- By: Kai-Fu Lee
- Narrated by: Mikael Naramore
- Length: 9 hrs and 28 mins
- Unabridged
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Overall4.5 out of 5 stars 4,339
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Performance4.5 out of 5 stars 3,670
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Story4.5 out of 5 stars 3,668
In AI Superpowers, Kai-fu Lee argues powerfully that because of these unprecedented developments in AI, dramatic changes will be happening much sooner than many of us expected. Indeed, as the US-Sino AI competition begins to heat up, Lee urges the US and China to both accept and to embrace the great responsibilities that come with significant technological power.
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3 out of 5 stars
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Compelled to listen at 2x speed
- By LEE on 09-26-18
By: Kai-Fu Lee
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What's Mine Is Yours
- The Rise of Collaborative Consumption
- By: Roo Rogers, Rachel Botsman
- Narrated by: Kevin Foley
- Length: 8 hrs and 12 mins
- Unabridged
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Overall4.5 out of 5 stars 90
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Performance4.5 out of 5 stars 71
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Story4.5 out of 5 stars 69
The recent changes in our economic landscape have only exposed and intensified a phenomenon: an explosion in sharing, bartering, lending, trading, renting, gifting, and swapping. From enormous marketplaces such as eBay and Craigslist to emerging sectors such as peer-to-peer lending (Zopa), "swap trading" (Swaptree), and car sharing (Zipcar), Collaborative Consumption is disrupting outdated modes of business and reinventing not only what we consume but how we consume.
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4 out of 5 stars
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An Important Topic
- By Roy on 11-06-10
By: Roo Rogers, and others
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The New Geography of Jobs
- By: Enrico Moretti
- Narrated by: Sean Pratt
- Length: 8 hrs and 32 mins
- Unabridged
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Overall4.5 out of 5 stars 631
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Performance4.5 out of 5 stars 539
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Story4.5 out of 5 stars 536
Today, there are three Americas. At one extreme are the brain hubs with workers who are among the most productive, creative, and best-paid on the planet. At the other extreme are former manufacturing capitals that are rapidly losing jobs and residents. The rest of America could go either way. For the past 30 years, the three Americas have been growing apart at an accelerating rate. This divergence is one the most important developments in the history of the US and is reshaping the very fabric of our society. But the winners and losers aren't necessarily who you'd expect.
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3 out of 5 stars
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Almost Stopped Listening
- By R. Hartley on 03-29-19
By: Enrico Moretti
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The World Is Flat
- Further Updated and Expanded
- By: Thomas L. Friedman
- Narrated by: Oliver Wyman
- Length: 27 hrs and 15 mins
- Unabridged
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Overall4 out of 5 stars 981
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Performance4 out of 5 stars 546
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Story4 out of 5 stars 544
When scholars write the history of the world twenty years from now, what will they say was the most crucial development in the first few years of the twenty-first century? The attacks on the World Trade Center on 9/11 and the Iraq war? Or the convergence of technology and events that allowed India, China, and so many other countries to become part of the global supply chain for services and manufacturing, creating an explosion of wealth in the middle classes of the world's two biggest nations?
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1 out of 5 stars
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If you like cliches...
- By Jonathan Shultz on 09-08-07
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Upside
- Profiting from the Profound Demographic Shifts Ahead
- By: Kenneth W. Gronbach, M.J. Moye, John Zogby - foreword
- Narrated by: Tom Parks
- Length: 7 hrs and 43 mins
- Unabridged
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Overall4.5 out of 5 stars 133
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Performance4.5 out of 5 stars 112
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Story4.5 out of 5 stars 111
Demographics not only define who we are, where we live, and how our numbers change. For those who can read beyond the raw figures, they open up hidden business opportunities that lie ahead. What will happen when retiring Boomers free up jobs? How will Generation Y alter supermarkets? Which states will have the most dynamic workforces? Will American manufacturing rebound as Asia's population declines? Upside puts this powerful yet little-understood science to work finding answers.
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2 out of 5 stars
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Needs rework to become an audio-book
- By Kristofer Jarl on 11-18-20
By: Kenneth W. Gronbach, and others
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That Used to Be Us
- How America Fell Behind in the World It Invented and How We Can Come Back
- By: Thomas L. Friedman, Michael Mandelbaum
- Narrated by: Jason Culp
- Length: 16 hrs and 53 mins
- Unabridged
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Overall4 out of 5 stars 602
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Performance4 out of 5 stars 493
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Story4 out of 5 stars 486
America has a huge problem. It faces four major challenges, on which its future depends, and it is failing to meet them. In That Used to Be Us, Thomas L. Friedman, one of our most influential columnists, and Michael Mandelbaum, one of our leading foreign policy thinkers, analyze those challenges - globalization, the revolution in information technology, the nation's chronic deficits, and its pattern of energy consumption - and spell out what we need to do now to rediscover America and rise to this moment.
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5 out of 5 stars
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We have met the enemy and it is us.... Pogo
- By Soudant on 09-16-11
By: Thomas L. Friedman, and others
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Startup Rising
- The Entrepreneurial Revolution Remaking the Middle East
- By: Christopher M. Schroeder
- Narrated by: Christopher M. Schroeder
- Length: 7 hrs and 24 mins
- Unabridged
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Overall4 out of 5 stars 74
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Performance4 out of 5 stars 63
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Story4 out of 5 stars 63
Despite the world's elation at the Arab Spring, shockingly little has changed politically in the Middle East; even frontliners Egypt and Tunisia continue to suffer repression, fixed elections, and bombings, while Syria descends into civil war. But in the midst of it all, a quieter revolution has begun to emerge, one that might ultimately do more to change the face of the region: Entrepreneurship.
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4 out of 5 stars
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Inspiring stories
- By Raafat Zaini on 02-13-15
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Average is Over
- Powering America Beyond the Age of the Great Stagnation
- By: Tyler Cowen
- Narrated by: Andrew Garman
- Length: 8 hrs and 42 mins
- Unabridged
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Overall4 out of 5 stars 380
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Performance4 out of 5 stars 309
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Story4 out of 5 stars 306
The widening gap between rich and poor means dealing with one big, uncomfortable truth: If you're not at the top, you're at the bottom. The global labor market is changing radically thanks to growth at the high end and the low. About three quarters of the jobs created in the United States since the great recession pay only a bit more than minimum wage. Still, the United States has more millionaires and billionaires than any country ever, and we continue to mint them.
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1 out of 5 stars
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Disappointing analysis of future
- By JKBart on 12-10-13
By: Tyler Cowen
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The Why Axis
- Hidden Motives and the Undiscovered Economics of Everyday Life
- By: Uri Gneezy, John A. List
- Narrated by: Eric Martin
- Length: 9 hrs and 8 mins
- Unabridged
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Overall4 out of 5 stars 92
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Performance4 out of 5 stars 79
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Story4 out of 5 stars 79
Uri Gneezy and John List are like the anthropologists who spend months in the field studying the people in their native habitats. But in their case they embed themselves in our messy world to try and solve big, difficult problems, such as the gap between rich and poor students and the violence plaguing inner city schools; the real reasons people discriminate; whether women are really less competitive than men; and how to correctly price products and services. Their field experiments show how economic incentives can change outcomes.
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3 out of 5 stars
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Some Interesting Insights But Poor Science
- By Harold Toomey on 06-09-23
By: Uri Gneezy, and others
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The Nordic Theory of Everything
- In Search of a Better Life
- By: Anu Partanen
- Narrated by: Abby Craden
- Length: 10 hrs and 28 mins
- Unabridged
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Overall4.5 out of 5 stars 1,013
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Performance4.5 out of 5 stars 873
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Story4.5 out of 5 stars 867
Moving to America in 2008, Finnish journalist Anu Partanen quickly went from confident, successful professional to wary, self-doubting mess. She found that navigating the basics of everyday life - from buying a cell phone and filing taxes to education and childcare - was much more complicated and stressful than anything she encountered in her homeland. At first she attributed her crippling anxiety to the difficulty of adapting to a freewheeling new culture. But as she got to know Americans better, she discovered they shared her deep apprehension.
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4 out of 5 stars
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A non-radical perspective on two societies
- By kwdayboise (Kim Day) on 06-20-17
By: Anu Partanen
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American Dreams
- Restoring Economic Opportunity for Everyone
- By: Marco Rubio
- Narrated by: Ricardo Suri
- Length: 6 hrs and 18 mins
- Unabridged
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Overall4.5 out of 5 stars 63
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Performance4.5 out of 5 stars 58
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Story4.5 out of 5 stars 59
Marco Rubio's parents came to the United States in 1956. The country they found was truly a land of opportunity, where hardworking people with grade school educations could afford a home, a car, and college for their kids. A country where maids and bartenders could raise doctors, lawyers, small-business owners, and maybe even a US senator. That was the American Dream - our country's central promise to its people.
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5 out of 5 stars
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Comprehensive and compelling path for renewal.
- By gary on 06-03-15
By: Marco Rubio
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God, Guns, Grits, and Gravy
- By: Mike Huckabee
- Narrated by: Mike Huckabee
- Length: 8 hrs and 2 mins
- Unabridged
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Overall4.5 out of 5 stars 176
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Performance4.5 out of 5 stars 156
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Story4.5 out of 5 stars 153
In Mike Huckabee's new book God, Guns, Grits and Gravy, he asks the question, "Have I been taken to a different planet than the one on which I grew up?" The New York Times best-selling author explores today's American culture, drawing from his travels as a presidential candidate to present average, small-town people and families, and their optimistic resilience in the face of hard times.
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4 out of 5 stars
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Review
- By Dorothy Ella on 02-13-15
By: Mike Huckabee
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Who’s Your City?
- How the Creative Economy Is Making Where to Live the Most Important Decision of Your Life
- By: Richard Florida
- Narrated by: Mark Boyett
- Length: 8 hrs and 52 mins
- Unabridged
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Overall4 out of 5 stars 64
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Performance4 out of 5 stars 49
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Story4 out of 5 stars 49
All places are not created equal. In this groundbreaking book, Richard Florida shows that where we live is increasingly a crucial factor in our lives, one that fundamentally affects our professional and personal prospects. As well as explaining why place matters now more than ever, Who's Your City? provides indispensable tools to help you choose the right place for you.
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1 out of 5 stars
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Disappointing
- By Mimi Routh on 08-08-10
By: Richard Florida
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Plutocrats
- The Rise of the New Global Super-Rich and the Fall of Everyone Else
- By: Chrystia Freeland
- Narrated by: Allyson Ryan
- Length: 11 hrs and 38 mins
- Unabridged
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Overall4 out of 5 stars 230
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Performance4 out of 5 stars 184
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Story4 out of 5 stars 179
There has always been some gap between rich and poor in this country, but in the last few decades what it means to be rich has changed dramatically. Alarmingly, the greatest income gap is not between the 1 percent and the 99 percent, but within the wealthiest 1 percent of our nation-as the merely wealthy are left behind by the rapidly expanding fortunes of the new global super-rich. Forget the 1 percent; Plutocrats proves that it is the wealthiest 0.1 percent who are outpacing the rest of us at break-neck speed.
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3 out of 5 stars
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Good Storytelling but ... analysis is "eh'
- By Susan on 11-04-12
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A Bigger Prize
- How We Can Do Better Than the Competition
- By: Margaret Heffernan
- Narrated by: Margaret Heffernan
- Length: 15 hrs and 48 mins
- Unabridged
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Overall4 out of 5 stars 38
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Performance4.5 out of 5 stars 30
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Story4 out of 5 stars 30
From the cranberry bogs of Massachusetts to the classrooms of Singapore and Finland, from tiny start-ups to global engineering firms and beloved American organizations like Ocean Spray, Eileen Fisher, Gore, and Boston Scientific, Heffernan discovers ways of living and working that foster creativity, spark innovation, reinforce our social fabric, and feel so much better than winning.
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5 out of 5 stars
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Margaret Heffernan is brilliant!
- By Eric Willingham on 06-09-16
What listeners say about Microtrends Squared
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- Connie
- 01-20-19
Very Interesting
Eye opening to the concepts you never hear about until they are mainstream. Will be on lookout for the next book.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Abeer Younis Al-Barram
- 04-10-19
If you love stats this is for you
I have read the 2008 book and when this came out I had to read it. A very enjoyable book taking you through the world micro trends in 2018. I was able to relate more to this book as we are living the events now. A very interesting selection of micro trends that touches parts of everyones life, this book made laugh in a lot of Chapters I was reading. Social micro trends broken down in a very simple everyday language for all those interested in in the subject.
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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Story5 out of 5 stars
- Anita Wood
- 04-13-18
Modern Trends
Would you recommend this audiobook to a friend? If so, why?
Yes, It was very interesting and informative regarding today's culture.
What did you like best about this story?
This book gave a great insight into today's culture. It shows has society is changing and keeping up with current trends.
Which character – as performed by Jonathan Todd Ross and Mark Penn - foreword – was your favorite?
Mark Penn
What’s the most interesting tidbit you’ve picked up from this book?
I liked the whole book it kept me interested and engrossed.
Any additional comments?
This a great book it will hold your interest.
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1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Ebuytus
- 09-20-18
Very well summarized
it gives clear, holistic and sumple views on our world. Very easy to undetstand. nice intuition to readers.
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1 person found this helpful