Upside
Profiting from the Profound Demographic Shifts Ahead
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Narrado por:
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Tom Parks
Acerca de esta escucha
Demographics not only define who we are, where we live, and how our numbers change. For those who can read beyond the raw figures, they open up hidden business opportunities that lie ahead.
What will happen when retiring Boomers free up jobs? How will Generation Y alter supermarkets? Which states will have the most dynamic workforces? Will American manufacturing rebound as Asia's population declines?
Upside puts this powerful yet little-understood science to work finding answers. Demographer Kenneth Gronbach synthesizes reams of data to show how generations impact markets and economies, and how to target promising trends. Lively and full of surprises, the book explains:
- What each age group is likely to buy now and in coming decades
- How profits dovetail with consumer numbers
- What sectors are likely to grow or lag
- How to make sense of the numbers to chart your own path
- And more
As waves of people are born and age, fortunes and futures are determined. Whether you're an investor, marketer, executive, or entrepreneur, Upside helps you spot the potential for profits in ever-shifting demographics.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
Download the accompanying reference guide.©2017 Kenneth W. Gronbach (P)2017 Brilliance Audio, all rights reserved. Published by arrangement with AMACOM, a division of American Management Association International, New York.Los oyentes también disfrutaron...
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Historia4.5 out of 5 stars 534
Today, there are three Americas. At one extreme are the brain hubs with workers who are among the most productive, creative, and best-paid on the planet. At the other extreme are former manufacturing capitals that are rapidly losing jobs and residents. The rest of America could go either way. For the past 30 years, the three Americas have been growing apart at an accelerating rate. This divergence is one the most important developments in the history of the US and is reshaping the very fabric of our society. But the winners and losers aren't necessarily who you'd expect.
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3 out of 5 stars
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Almost Stopped Listening
- De R. Hartley en 03-29-19
De: Enrico Moretti
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The Great Reset
- How New Ways of Living and Working Drive Post-Crash Prosperity
- De: Richard Florida
- Narrado por: Eric Conger
- Duración: 6 h y 49 m
- Versión completa
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General4 out of 5 stars 130
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Narración:4 out of 5 stars 80
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Historia4 out of 5 stars 78
We tend to view prolonged economic downturns, such as the Great Depression of the 1930s and the Long Depression of the late 19th century, in terms of the crisis and pain they cause. But history teaches us that these great crises also represent opportunities to remake our economy and society and to generate whole new eras of economic growth and prosperity.
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1 out of 5 stars
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glorification of City Life
- De Ryan Riggs en 11-25-20
De: Richard Florida
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Who’s Your City?
- How the Creative Economy Is Making Where to Live the Most Important Decision of Your Life
- De: Richard Florida
- Narrado por: Mark Boyett
- Duración: 8 h y 52 m
- Versión completa
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General4 out of 5 stars 65
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Narración:4 out of 5 stars 50
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Historia4 out of 5 stars 50
All places are not created equal. In this groundbreaking book, Richard Florida shows that where we live is increasingly a crucial factor in our lives, one that fundamentally affects our professional and personal prospects. As well as explaining why place matters now more than ever, Who's Your City? provides indispensable tools to help you choose the right place for you.
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1 out of 5 stars
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Disappointing
- De Mimi Routh en 08-08-10
De: Richard Florida
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The Great Reversal
- How America Gave Up on Free Markets
- De: Thomas Philippon
- Narrado por: Walter Dixon
- Duración: 10 h y 1 m
- Versión completa
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General4.5 out of 5 stars 139
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Narración:4.5 out of 5 stars 107
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Historia4.5 out of 5 stars 107
Why are cellphone plans so much more expensive in the United States than in Europe? It seems a simple question. But the search for an answer took Thomas Philippon on an unexpected journey through some of the most complex and hotly debated issues in modern economics. Ultimately, he reached a surprising conclusion: American markets, once a model for the world, are giving up on healthy competition.
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4 out of 5 stars
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Eye-opening, but better as a book - a must-READ
- De Ash en 11-29-19
De: Thomas Philippon
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Average is Over
- Powering America Beyond the Age of the Great Stagnation
- De: Tyler Cowen
- Narrado por: Andrew Garman
- Duración: 8 h y 42 m
- Versión completa
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General4 out of 5 stars 382
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Narración:4 out of 5 stars 311
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Historia4 out of 5 stars 308
The widening gap between rich and poor means dealing with one big, uncomfortable truth: If you're not at the top, you're at the bottom. The global labor market is changing radically thanks to growth at the high end and the low. About three quarters of the jobs created in the United States since the great recession pay only a bit more than minimum wage. Still, the United States has more millionaires and billionaires than any country ever, and we continue to mint them.
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1 out of 5 stars
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Disappointing analysis of future
- De JKBart en 12-10-13
De: Tyler Cowen
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Success and Luck
- Good Fortune and the Myth of Meritocracy
- De: Robert H. Frank
- Narrado por: Robert H. Frank
- Duración: 5 h y 19 m
- Versión completa
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General4 out of 5 stars 218
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Narración:4 out of 5 stars 181
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Historia4 out of 5 stars 182
How important is luck in economic success? No question more reliably divides conservatives from liberals. As conservatives correctly observe, people who amass great fortunes are almost always talented and hardworking. But liberals are also correct to note that countless others have those same qualities yet never earn much. In recent years, social scientists have discovered that chance plays a much larger role in important life outcomes than most people imagine.
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3 out of 5 stars
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Not what is advertised
- De Andre en 04-18-17
De: Robert H. Frank
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The Prosperity Paradox
- How Innovation Can Lift Nations out of Poverty
- De: Clayton M. Christensen, Efosa Ojomo, Karen Dillon
- Narrado por: Mike Chamberlain
- Duración: 9 h y 37 m
- Versión completa
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General4.5 out of 5 stars 386
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Narración:4.5 out of 5 stars 312
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Historia4.5 out of 5 stars 308
Clayton M. Christensen, the author of such business classics as The Innovator’s Dilemma and the New York Times best-seller How Will You Measure Your Life, and coauthors Efosa Ojomo and Karen Dillon reveal why so many investments in economic development fail to generate sustainable prosperity and offers a groundbreaking solution for true and lasting change.
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2 out of 5 stars
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Simplistic, lack of insights
- De D. Cameron en 05-24-21
De: Clayton M. Christensen, y otros
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That Used to Be Us
- How America Fell Behind in the World It Invented and How We Can Come Back
- De: Thomas L. Friedman, Michael Mandelbaum
- Narrado por: Jason Culp
- Duración: 16 h y 53 m
- Versión completa
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General4 out of 5 stars 601
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Narración:4 out of 5 stars 492
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Historia4 out of 5 stars 485
America has a huge problem. It faces four major challenges, on which its future depends, and it is failing to meet them. In That Used to Be Us, Thomas L. Friedman, one of our most influential columnists, and Michael Mandelbaum, one of our leading foreign policy thinkers, analyze those challenges - globalization, the revolution in information technology, the nation's chronic deficits, and its pattern of energy consumption - and spell out what we need to do now to rediscover America and rise to this moment.
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5 out of 5 stars
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We have met the enemy and it is us.... Pogo
- De Soudant en 09-16-11
De: Thomas L. Friedman, y otros
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Plutocrats
- The Rise of the New Global Super-Rich and the Fall of Everyone Else
- De: Chrystia Freeland
- Narrado por: Allyson Ryan
- Duración: 11 h y 38 m
- Versión completa
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General4 out of 5 stars 230
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Narración:4 out of 5 stars 184
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Historia4 out of 5 stars 179
There has always been some gap between rich and poor in this country, but in the last few decades what it means to be rich has changed dramatically. Alarmingly, the greatest income gap is not between the 1 percent and the 99 percent, but within the wealthiest 1 percent of our nation-as the merely wealthy are left behind by the rapidly expanding fortunes of the new global super-rich. Forget the 1 percent; Plutocrats proves that it is the wealthiest 0.1 percent who are outpacing the rest of us at break-neck speed.
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3 out of 5 stars
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Good Storytelling but ... analysis is "eh'
- De Susan en 11-04-12
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Kids These Days
- Human Capital and the Making of Millennials
- De: Malcolm Harris
- Narrado por: Will Collyer
- Duración: 7 h y 29 m
- Versión completa
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General4.5 out of 5 stars 249
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Narración:4.5 out of 5 stars 201
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Historia4.5 out of 5 stars 202
Everyone knows "what's wrong with millennials". Glenn Beck says we've been ruined by "participation trophies". Simon Sinek says we have low self-esteem. An Australian millionaire says millennials could all afford homes if we'd just give up avocado toast. Thanks, millionaire. This millennial is here to prove them all wrong.
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5 out of 5 stars
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A devastating dream of revolution
- De Kevin Tierney Jr en 11-23-17
De: Malcolm Harris
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The Undercover Economist
- De: Tim Harford
- Narrado por: Robert Ian Mackenzie
- Duración: 10 h y 6 m
- Versión completa
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General4 out of 5 stars 546
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Narración:4 out of 5 stars 330
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Historia4 out of 5 stars 328
Author of the extremely popular "Dear Economist" column in Financial Times, Tim Harford reveals the economics behind everyday phenomena in this highly entertaining and informative book. Can a book about economics be fun to read? It can when Harford takes the reins, using his trademark wit to explain why it costs an arm and a leg to buy a cappuccino and why it's nearly impossible to purchase a decent used car.
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4 out of 5 stars
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Everyone needs to know this.
- De Alexander Fogel en 04-24-06
De: Tim Harford
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A Gift to My Children
- A Father's Lessons for Life and Investing
- De: Jim Rogers
- Narrado por: Johnny Heller
- Duración: 1 h y 38 m
- Versión completa
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General4 out of 5 stars 171
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Narración:4 out of 5 stars 125
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Historia4 out of 5 stars 126
What makes for a successful investor? More important, what makes for a happy and meaningful life? According to legendary investor Jim Rogers, the road to financial success and the road to a meaningful life are one and the same.
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4 out of 5 stars
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Just What I Expected
- De OregonCustomer en 12-19-11
De: Jim Rogers
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China, Inc.
- De: Ted C. Fishman
- Narrado por: Alan Sklar
- Duración: 13 h y 38 m
- Versión completa
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General4 out of 5 stars 315
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Narración:4 out of 5 stars 75
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Historia4 out of 5 stars 78
China today is visible everywhere: In the news, in the economic pressures battering America, in the workplace, and in every trip to the store. Provocative, timely, and essential, this dramatic account of China's growing dominance as an industrial super-power by journalist Ted C. Fishman explains how the profound shift in the global economic order has occurred, and why it already affects us all.
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1 out of 5 stars
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Just read the Amazon reviews befor buying it ...
- De Dan en 08-10-05
De: Ted C. Fishman
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The End of the Suburbs
- Where the American Dream is Moving
- De: Leigh Gallagher
- Narrado por: Jessica Geffen
- Duración: 7 h y 33 m
- Versión completa
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General4 out of 5 stars 78
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Narración:4 out of 5 stars 65
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Historia4 out of 5 stars 65
For nearly 70 years, the suburbs were as American as apple pie. But in recent years things have started to change. An epic housing crisis revealed existing problems with this unique pattern of development, while the steady pull of long-simmering economic, societal and demographic forces has culminated in a Perfect Storm that has led to a profound shift in the way we desire to live. In The End of the Suburbs journalist Leigh Gallagher traces the rise and fall of American suburbia from the stately railroad suburbs that sprung up outside American cities in the 19th and early 20th centuries to current-day sprawling exurbs.
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3 out of 5 stars
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Informative, but the title is a lie
- De Marie en 08-27-13
De: Leigh Gallagher
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Cheap
- The High Cost of Discount Culture
- De: Ellen Ruppel Shell
- Narrado por: Lorna Raver
- Duración: 11 h y 33 m
- Versión completa
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General4 out of 5 stars 94
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Narración:4 out of 5 stars 49
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Historia4 out of 5 stars 47
From the shuttered factories of the rust belt to the look-alike strip malls of the sun belt---and almost everywhere in between---America has been transformed by its relentless fixation on low price. This pervasive yet little examined obsession is arguably the most powerful and devastating market force of our time---the engine of globalization, outsourcing, planned obsolescence, and economic instability in an increasingly unsettled world.
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4 out of 5 stars
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You Get What You Pay For?
- De Roy en 07-26-09
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The Rise and Fall of American Growth
- The U.S. Standard of Living Since the Civil War
- De: Robert J. Gordon
- Narrado por: Michael Butler Murray
- Duración: 30 h y 14 m
- Versión completa
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General4.5 out of 5 stars 521
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Narración:4.5 out of 5 stars 430
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Historia4.5 out of 5 stars 428
In the century after the Civil War, an economic revolution improved the American standard of living in ways previously unimaginable. Electric lighting, indoor plumbing, home appliances, motor vehicles, air travel, air conditioning, and television transformed households and workplaces. With medical advances, life expectancy between 1870 and 1970 grew from 45 to 72 years. The Rise and Fall of American Growth provides an in-depth account of this momentous era.
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1 out of 5 stars
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Over-detailed, with no engaging message
- De BehA en 01-31-17
De: Robert J. Gordon
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The Great Escape
- Health, Wealth, and the Origins of Inequality
- De: Angus Deaton
- Narrado por: Matthew Brenher
- Duración: 12 h y 13 m
- Versión completa
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General4.5 out of 5 stars 251
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Narración:4.5 out of 5 stars 205
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Historia4.5 out of 5 stars 205
The world is a better place than it used to be. People are healthier, wealthier, and live longer. Yet the escapes from destitution by so many has left gaping inequalities between people and nations. In The Great Escape, Angus Deaton - one of the foremost experts on economic development and on poverty - tells the remarkable story of how, beginning 250 years ago, some parts of the world experienced sustained progress, opening up gaps and setting the stage for today's disproportionately unequal world.
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1 out of 5 stars
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not worth listening
- De Kyung en 04-26-20
De: Angus Deaton
Lo que los oyentes dicen sobre Upside
Con calificación alta para:
Reseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Lexx
- 01-04-19
Awesome Book and Perspective
Great book & packed with useful info. A must have for business. Awesome Book and Perspective. Well done.
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Total4 out of 5 stars
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Ejecución5 out of 5 stars
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Historia4 out of 5 stars
- Stan
- 04-13-18
How each generation shapes and shifts our economy
Where does Upside rank among all the audiobooks you’ve listened to so far?
Great book exploring potential businesses in markets that will explode in the next couple decades
What was one of the most memorable moments of Upside?
Demographics play a larger part of our economy than most people and even the government knows
Have you listened to any of Tom Parks’s other performances before? How does this one compare?
Similar to his other readings
If you were to make a film of this book, what would the tag line be?
Cash in on counting people
Any additional comments?
Health care and businesses for the elderly will get more people than they can handle in a few years
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Carol Shea
- 06-10-17
Very profound and interesting . So much information, I find it necessary to listen to again ,Then read
I need to listen again and then read the kindle book. I am thrilled with all the information. I am truly enlightened.
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Total4 out of 5 stars
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Ejecución5 out of 5 stars
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Historia4 out of 5 stars
- Angela
- 11-28-17
Lots of numbers
Lots of numerical data. Just kept waiting for more information on how to market to Gen Y and only got a few sentences. His focus was on trends to cash-in on Baby Boomers....seemed self-serving. Overall felt more defeated than ever about Gen X....talk about the short end of the stick....
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Kay Whims
- 07-07-18
Excellent audio
Loved the audio and would have liked to view the charts referenced by the author.
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esto le resultó útil a 1 persona
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Total5 out of 5 stars
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Historia5 out of 5 stars
- C. Burns
- 06-19-17
Answers questions about other issues! Great info
Loved it. should be required read/listening in 12th grade. Huge eye opener. An education for everyone.
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Total5 out of 5 stars
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Ejecución4 out of 5 stars
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Historia5 out of 5 stars
- Jb
- 06-03-17
Fascinating!!!
People numbers are still spinning my head. The personality traits of the generations and how they are used to identify market trends are so obvious as Kenneth Gronbach walks us through the past century. I've been so blind to the mystery of marketing and now I can see.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Elias
- 05-22-20
Great Info To Know
some of the data wasn't necessarily relevant to my industry but as a business owner I enjoyed the information and learning more about the demographics of the generations.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia4 out of 5 stars
- Alex Porter
- 11-17-22
Very informative
In a way I found the front end almost a little too informative. Rattled a lot of statistics, but in the 2nd half he connected these statistics with the effect on industries and economics. Overall great read, and this information should be more well known to the general public. Definitely worth buying!
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Laura
- 02-23-19
One of my favorite economics books
Demographics covers an important part of the “demand” side of supply and demand, and this well-researched book will give you a lot to think about. Very information-dense, I’ve listened twice and will probably listen twice more...
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