Manuale di Personal Branding
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Manuale di Personal Branding
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Narrated by:
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Maria Teresa Vassalli
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By:
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Camilla Stenti
About this listen
La marca si forma, nella mente dei consumatori, per antropomorfizzazione, e si comporta come un vero e proprio organismo: nasce, cresce, matura, invecchia, rischia di morire, muore sul serio, e talvolta riesce a rinascere dalle proprie ceneri. Possiede pregi, difetti e caratteristiche umane: le passioni, le ipocrisie, gli entusiasmi e i momenti di slancio. Seduce o lascia indifferenti, avvicina, cattura o allontana. È un’entità alla quale rivolgersi, dotata di valori, di personalità, di fascino e di mistero.
Se la marca sa farsi persona, quindi, anche la persona sa farsi marca?
Certo che sì, e questa possibilità prende il nome di “PERSONAL BRANDING”.
È possibile definire il Personal Branding come la capacità di fare “SELF-MARKETING”, di far sì che le persone parlino bene di te, anche e soprattutto quando non sei presente, e che scelgano proprio il tuo marchio personale.
Il brand personale si interessa alla persona e a come questa sia percepita all’esterno, racchiude quindi al suo interno la reputazione, la comunicazione, le competenze individuali e la capacità di instaurare delle relazioni stabili e durature nel tempo, online e offline.
La definizione di una strategia di Personal Branding rappresenta un lavoro approfondito, che non deve in alcun modo essere lasciato al caso.
Principali contenuti del libro:
- Cosa è la marca
- L'identità di marca
- Cosa è il Personal Branding
- La Reputazione online
- Il Personal Branding online e sui social
- Strategie di Personal Branding
- Come fare Branding
- Come gestire la Reputation
- Come trasmettere Credibilità
- Come fare Community
- Come rendere contenuti Virali
- I migliori casi di Personal Branding
e molto altro!
Per chi è questo libro:
- Addetti al Marketing
- Addetti al Web Marketing
- Addetti al Social Media Marketing
- Imprenditori e liberi professionisti
- Docenti di Comunicazione e Marketing
- Studenti di Comunicazione e Marketing
- Politici e personaggi pubblici
- Influencers e Youtubers
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