Social Media Marketing Workbook: 2024 Edition - How to Use Social Media for Business
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Narrated by:
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Michael Goodrick
About this listen
Social Media Marketing 2024
Learn Social Media Marketing in Plain English—Step by Step! Buy the Workbook Used at Stanford Continuing Studies to Teach Social Media Marketing for business.
- 2024 UPDATED EDITION—all info verified, and a NEW chapter on 'Marketing Basics,' plus continuing analysis of TikTok, as well as revisions on LinkedIn, Facebook and other major platforms
- Read the Reviews—compare the REAL REVIEWS of this book to those of other books
- Learn to Market Your Business on Facebook, LinkedIn, Instagram, YouTube, Twitter, Pinterest and all major Social Media Marketing platforms
- Access Free Tools—access the companion MARKETING ALMANAC with hundreds of free tools for social media marketing!
The #1 Bestselling Workbook on Social Media Marketing for Business
- Jason McDonald—written by a successful practitioner of SMM. Check Jason out on YouTube, or download his free Marketing Almanac
- Stanford University—used by Dr. McDonald in his courses, both online and on campus, at Stanford University's Continuing Studies
- Got Questions?—just Google 'Jason McDonald' and send a quick email or call.
The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online.
©2023 Jason McDonald (P)2024 Jason McDonaldListeners also enjoyed...
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Technical knowledge alone isn't enough - increase your software development income by leveling up your soft skills Early in his software developer career, John Sonmez discovered that technical knowledge alone isn't enough to break through to the next income level - developers need "soft skills" like the ability to learn new technologies just in time, communicate clearly with management and consulting clients, negotiate a fair hourly rate, and unite teammates and coworkers in working toward a common goal.
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The Complete Bro-grammer's Career Guide
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A forced narrative and a bad version of Bad Blood
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Prediction Machines
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Artificial intelligence does the seemingly impossible - driving cars, trading stocks, and teaching children. But facing the sea change that AI will bring can be paralyzing. How should companies set strategies, governments design policies, and people plan their lives for a world so different from what we know? In Prediction Machines, three eminent economists recast the rise of AI as a drop in the cost of prediction. With this single, masterful stroke, they lift the curtain on the AI-is-magic hype and show how basic tools from economics provide clarity about the AI revolution and a basis for action by CEOs, managers, policy makers, investors, and entrepreneurs.
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Not sure what I was expecting, but underwhelmed
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The Box
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In April 1956, a refitted oil tanker carried 58 shipping containers from Newark to Houston. From that modest beginning, container shipping developed into a huge industry that made the boom in global trade possible. The Box tells the dramatic story of the container's creation, the decade of struggle before it was widely adopted, and the sweeping economic consequences of the sharp fall in transportation costs that containerization brought about.
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Fascinating Topic sometimes lost in minutiae
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Run a Google search for “black girls” - what will you find? “Big Booty” and other sexually explicit terms are likely to come up as top search terms. But, if you type in “white girls”, the results are radically different. The suggested porn sites and un-moderated discussions about “why black women are so sassy” or “why black women are so angry” presents a disturbing portrait of black womanhood in modern society. In Algorithms of Oppression, Safiya Umoja Noble challenges the idea that search engines like Google offer an equal playing field for all forms of ideas, identities, and activities.
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Read this book. Tell everyone you know about it.
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No Place to Hide
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In May 2013, Glenn Greenwald set out for Hong Kong to meet an anonymous source who claimed to have astonishing evidence of pervasive government spying and insisted on communicating only through heavily encrypted channels. That source turned out to be the 29-year-old NSA contractor Edward Snowden, and his revelations about the agency’s widespread, systemic overreach proved to be some of the most explosive and consequential news in recent history, triggering a fierce debate over national security....
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Best Read in Print Format
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In Glow Kids, Dr. Nicholas Kardaras will examine how technology - more specifically, age-inappropriate screen tech, with all of its glowing ubiquity - has profoundly affected the brains of an entire generation. Brain imaging research is showing that stimulating glowing screens are as dopaminergic (dopamine activating) to the brain’s pleasure center as sex. And a growing mountain of clinical research correlates screen tech with disorders like ADHD, addiction, anxiety, depression, increased aggression, and even psychosis.
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Fear Mongering - a modern day Mazes and Monsters
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Nikola Tesla was a major contributor to the electrical revolution that transformed daily life at the turn of the 20th century. His inventions, patents, and theoretical work formed the basis of modern AC electricity, and contributed to the development of radio and television. Like his competitor Thomas Edison, Tesla was one of America's first celebrity scientists, enjoying the company of New York high society and dazzling the likes of Mark Twain with his electrical demonstrations. An astute self-promoter and gifted showman, he cultivated a public image of the eccentric genius.
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A detailed examination of Tesla's work
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SQL QuickStart Guide
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Structured query language, or SQL (pronounced "sequel" by many), is the most widely used programming language in database management and is the standard language for relational database management systems (RDBMS). SQL programming allows users to return, analyze, create, manage, and delete data within a database - all within a few commands.
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Learn SQL
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This Is Not a Game is the extraordinary untold story of the internet’s first conspiracy theory, the legend of Ong’s Hat. Marc Fennell will dive deep into a previously unexplored world of tech hippies, eccentric web subcultures and simmering paranoia, uncovering how this tongue-in-cheek artistic experiment backfired on its creator and went on to influence much of what’s wrong with the internet today.
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WOW!
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Human + Machine
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Look around you. Artificial intelligence is no longer just a futuristic notion. It's here right now - in software that senses what we need, supply chains that "think" in real time, and robots that respond to changes in their environment. Twenty-first-century pioneer companies are already using AI to innovate and grow fast. The bottom line is this: Businesses that understand how to harness AI can surge ahead. Those that neglect it will fall behind. Which side are you on?
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A golf course book
- By C. Surdak on 07-30-18
By: Paul R. Daugherty, and others
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What listeners say about Social Media Marketing Workbook: 2024 Edition - How to Use Social Media for Business
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Anonymous User
- 06-18-19
A Perfect Introduction to Social Media Marketing
If you are looking to create a social media strategy for your business, but don't know where to start, this is a great book to teach you. The author, Jason McDonald, writes in a simple yet effective way that is easy to understand. The book dives into every major social media platform and provides great resources for learning to market on each one individually. Regardless of whether you are running a local pizza business or are starting the next big eCommerce site, the marketing strategies in this book will certainly help you grow your business. Highly Recommended.
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- Donnie
- 12-16-18
Good So Far
Its okay its hard to finish. Alot of information that coulb be made more attention getting. Lose interest on some parts. But good and informative.
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- lor
- 05-05-24
He doesn’t miss a detail!
Absolutely grateful for this thorough explanation of social media for businesses. Each platform is explained in detail along with great strategies. Highly recommend!
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- JessieCAKE
- 09-29-20
Ohh goodness
The story and how he convey marketing information is so boring...sorry dude.
Pay someone else to read it or at least buy the proper microphone to record...
Plus no offense but I can imagine you snapping your fingers and rolling your eyes with each sentence...
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- Charlie
- 01-07-23
Great Marketing Book
I have read a few of Jason’s book and have enjoyed social media as a hobby but now I plan to use it to market myself as a webpage builder.
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- Oleksii
- 05-08-18
Annoying liks
The great audiobook for a person who is not familiar with SMM at all.
But if you want to receive some deeper information for Social Madie you should consider another book.
Most of all I was annoyed by links.
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- loveorama
- 11-23-23
Must have every year.
"Social Media Marketing Workbook 2023", penned by Jason McDonald, an accomplished social media marketer, PhD, and faculty at Stanford Continuing Studies, is an enlightening listen. Admirably up-to-date for 2023, it introduces brand-new insights into TikTok and revisits other crucial platforms like Facebook, LinkedIn, YouTube, Instagram, Twitter, and Pinterest.
The audiobook brilliantly transforms the realm of social media marketing into plain English, offering lucid, step-by-step guidelines accompanied by worksheets, videos, and complimentary tools. These resources collectively aid in planning, refining, creating, and gauging your social media campaigns with finesse.
One potent feature is the clever use of a party analogy, allowing you to envision ways to engross your audience and cultivate your brand within the digital environment. Experts in both organic and paid strategies will find fresh insights here, along with the advantageous overlap of social media, SEO, and online ads.
Reflecting a plethora of affirmative reviews, Social Media Marketing Workbook 2023 stands as an invaluable resource for those desiring an efficient, comprehensive guide to enhancing their business through social media marketing. It's a worthwhile investment in your marketing skills development plan for 2023.
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- Nathaniel D Cartagena
- 01-30-19
Very Complete and Practical Framework
This book offers a great framework to leverage social media for any type of business. It is informative and practical, but also allows you the opportunity to use creativity to adapt it to whatever your project or business might be. Worth the time to listen to the whole book, but also written to serve as a quick reference if you already know a lot of the basics or if you already have good reason to specialize on particular platforms (i.e. Facebook, Twitter, etc). This book also features the most comprehensive set of extra materials I've ever seen for an audiobook, including a full PDF version, worksheets, videos, and endless other resources.
Worth checking out if you have ever wondered how to improve your influence on social media.
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- Brandi Whitinger
- 06-06-19
highly recommend. this is a good book to grow
I would highly recommend this book. this is a great book to grow your social media marketing
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- Andrew
- 10-23-20
Worth the read
The author does a good job in explaining not only how to market on the different social media platforms, but also how to use them. I feel much more comfortable getting creative with social media than I have been in the past. And it's due to reading this book. Its definitely worth the read.
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