It's On Me

Accept Hard Truths, Discover Your Self, and Change Your Life

By: Sara Kuburic

Narrated by: Sara Kuburic

“A masterful guide to help all those who are building self-awareness.”—yung pueblo, #1 New York Times bestselling author of Lighter

A revolutionary guide to identifying self-loss—that feeling of being adrift, disconnected from your true Self—and discovering the freedom that comes from taking responsibility for how we live and who we become, from an existential psychotherapist, USA Today columnist, and Instagram’s popular “Millennial Therapist”

So many of us feel lonely, unfulfilled, or trapped—in our roles and relationships, in cycles of self-sabotage and bad decisions, by our patterns and misguided attempts to feel happy or to feel something. According to existential psychotherapist Sara Kuburic, it doesn’t have to be so difficult. Really.

The answer is found in facing ourselves—whatever version that might be, regardless of whether we like the person we see reflected back to us. It’s about accepting full responsibility for the choices and actions that create our reality. It’s about finally taking ownership of this person we call our “Self.” It’s about realizing that it’s on us to figure out the two most essential questions: “Who am I” and “Why am I here?” and then to live accordingly.

In It’s on Me, Kuburic unpacks “self-loss,” giving us new vocabulary to understand this rarely talked about experience and offers tools she’s used for years to help clients recover. Self-loss becomes apparent when we do not recognize ourselves in our actions, words, or relationships; when we lose sight of who we truly are, and feel the pain and emptiness from performing or observing life, rather than living it. Guiding us through her unique process of self-reflection, acceptance, and discovery, Kuburic proves that we can
• experience but not feel overpowered by our emotions
• establish a healthy connection to our bodies
• set loving boundaries to define ourselves and heal our relationships
• declutter our physical and mental environments to create space for our true Self to thrive
• find meaning and purpose in a seemingly meaningless world

Revelatory and empowering, Kuburic shows how we can stop sleepwalking our way through the lives we don’t want and step into our most vibrant, authentic, and meaningful Self. In doing so, we unlock a deep sense of connection to our innermost being, and to those around us.

©2023 Sara Kuburic (P)2023 Random House Audio

Critic reviews

“Sara Kuburic has created a masterful guide to help all those who are building self-awareness. Read this book if you are serious about your personal evolution. It’s On Me eloquently and brilliantly reconnects us with a life of meaning and empowerment by helping us understand the concept of self-loss . . . relatable and necessary.” (Yung Pueblo, #1 New York Times bestselling author of Lighter)

“If human beings came with a manual, It’s On Me would be it! Though we are all subject to the ups and downs of the world around us, we have more control over how we respond to that world than we realize, and Sara Kuburic shows us how.” (Simon Sinek, Optimist and New York Times bestselling author of Start with Why and The Infinite Game)

“Masterful and provoking. Kuburic has outdone herself with her brilliant guide, It's On Me, as she challenges the reader to step towards a path of Self-inquiry and discovery. If your goal is to live an authentic life—one of freedom—then this a must read. In a world where skirting responsibility is often the norm, Kuburic argues that finding responsibility becomes the gateway to meaning, which will ultimately lead you to the Self—the most profound form of existence.” (Vienna Pharaon, LMFT, author of The Origins of You)

Amazing book

Stumbled across this from listening to Cory Allen’s podcast where he featured this author. Had not heard of her prior. Decided to give the book a try because I’d Cory Allen is endorsing her she must be good. They had a good talk as well. Definitely did not disappoint. So so so good. Highly recommend.

Highly relatable

Millenial here. This book really resonated with me. I found the philosophical lens super interesting and empowering. Thank you!

Self Discovery!

“It's On Me” by Sara Kuburic provides eye-opening, millennial antidotes aimed at discovering oneself, either for the first time or again after the unintentional loss of self. Those familiar with her Instagram feed will take joy in this in-depth expansion into Kubruric’s existential style, with a specified focus on self-responsibility, a lesson we could all benefit from. It took me a minute to get fully invested into “It's On Me”, but once I did I was able to glean a lot from the knowledge provided.

Thank you to The Dial Press Team at Penguin Random House and Netgalley for my ebook copy. I have since also purchased a hardback copy and the audiobook, narrated by Sara Kuburic herself.

The book that I go back to

Perfect words that make Perfect sense for people who wants to know themselves. I go back and listen again in case I forget how to reconnect with my self. Thank you :)

Absolutely amazing work

I am eternally grateful because this is putting my life experience to terms and words and helping me make even deeper sense of my lessons!

Everyone should read!

Such a valuable book 📕
Can’t tell you how many important things she went over. Many things I already knew and many things I did not.
I’m going to read it again starting this week.

Great sharing!

A great book to remind you that change starts from within, tune in and put yourself first.

Refreshing reminder of very simple things we tend to get busy and forget/ignore.

Loved the stories shared and the learning from each one.

Truth, self-realization, motivation

I cannot wait to start this book over in the morning. Everything about the author and her application of existentialism spoke to me and could be applied to understand, improve, heal, and implement. Most profound book I’ve read in years. Thank you Sara.

Enlightened by this existent psychology resource

I loved the author’s ability to make complex concepts relatable and I’m grateful for her passion on the topic.

Connective with self

Great reading to help connect with the self. Informative and relatable. I personally didn’t find an intriguing storyline, more for self reflection.