
Writing for Busy Readers
Communicate More Effectively in the Real World
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Narrado por:
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Todd Rogers
Acerca de esta escucha
Writing well is for school. Writing effectively is for life.
Todd Rogers and Jessica Lasky-Fink offer the most valuable practical writing advice today. Building on their own research in behavioral science, they outline cognitive facts about how people actually read and distill them into six principles that will transform the power of your writing:
- Less is more
- Make reading easy
- Design for easy navigation
- Use enough formatting, but no more
- Tell readers why they should care
- Make responding easy
Including many real-world examples, a checklist and other tools, this guide will make you a more successful and productive communicator. Rogers and Lasky-Fink bring Strunk and White’s core ideas into the twenty-first century’s attention marketplace.
When the influential guides to writing prose were written, the internet hadn’t been invented. Now, the average American adult is inundated with digital messages each day. With all this correspondence, capturing a busy reader’s attention is more challenging than ever. This is how to do it.
* This audiobook edition includes a downloadable PDF with examples and tips from the book.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2023 Todd Rogers and Jessica Lasky-Fink (P)2023 Penguin AudioLos oyentes también disfrutaron...
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Reseñas de la Crítica
**A Next Big Idea Club must-read title for September 2023**
“Genius! A succinct, sage guide to writing effectively—and the only one I know of that is grounded in evidence of what really works.”—Angela Duckworth, University of Pennsylvania, Founder and CEO of Character Lab, author of Grit
“It’s Strunk & White for the internet age.”—Publishers Weekly
“This book won’t just make you a better writer—it will turn you into a more effective communicator. WRITING FOR BUSY READERS is a surprisingly captivating guide to conjuring words that captivate people. Move over, AI: this is the ultimate guide to sharpen every meaningful message you craft.”—Adam Grant, #1 New York Times bestselling author of Think Again and Hidden Potential, and host of the TED podcast Re:Thinking
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Identifying covert emotional manipulation is tricky. You sense something is wrong, but you can't quite put your finger on the problem. This powerful book will reveal to you if manipulation is at play in your relationships. It will open your eyes. You will learn 30 tactics manipulators use to get what they want. You will also learn to spot the warning signs within yourself that expose covert manipulation is taking place, even if you can't identify the specific tactics being used.
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This book can change your life!
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How to Write Best-Selling Fiction
- De: James Scott Bell, The Great Courses
- Narrado por: James Scott Bell
- Duración: 12 h y 38 m
- Grabación Original
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Most people think the way to write a best seller is to have a lot of talent and even more luck. As you will learn, there is a recipe for success, and luck may be the least important ingredient in creating a best seller. No one has cracked the code better than James Scott Bell. A best-selling author himself, and the author of the number-one best seller for writers, Plot & Structure, Mr. Bell has been teaching the principles of best-selling fiction for over 20 years, principles that apply to any genre or style.
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I'm a writer and this course is to blame.
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Dark Alliance
- The CIA, the Contras, and the Crack Cocaine Explosion
- De: Gary Webb
- Narrado por: Christian Rummel
- Duración: 20 h y 28 m
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In July 1995, San Jose Mercury-News reporter Gary Webb found the Big One - the blockbuster story every journalist secretly dreams about - without even looking for it. A simple phone call concerning an unexceptional pending drug trial turned into a massive conspiracy involving the Nicaraguan Contra rebels, L.A. and Bay Area crack cocaine dealers, and the Central Intelligence Agency.
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Bigger than You Thought
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Mind Mapping
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This is a comprehensive guide to learning about a wonderful technique called mind maps. Mind maps are an amazing organizational and creativity tool that can improve memory, concentration, communication, organization, creativity, and time management.
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make sure to practice
- De Meryem en 04-24-17
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No Calculator? No Problem!
- Mastering Mental Math
- De: Art Benjamin, The Great Courses
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No Calculator? No Problem! Mastering Mental Math , award-winning professor of mathematics and celebrated “mathemagician” Arthur T. Benjamin delivers 10 fun-filled lessons on how to do math in your head with confidence, accuracy, and speed - sometimes faster than a calculator. By the end of Professor Benjamin’s lessons, you’ll be able to add, subtract, multiply, and divide numbers faster than ever before. And with your newfound skills, you’ll soon find yourself amazing other people and, perhaps more important, yourself.
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Excellent but need PDF
- De Majeed en 10-15-19
De: Art Benjamin, y otros
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Fluent Forever (Revised Edition)
- How to Learn Any Language Fast and Never Forget It
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At thirty years old, Gabriel Wyner speaks six languages fluently. He didn’t learn them in school—who does? Rather, he learned them in the past few years, working on his own and practicing on the subway, using simple techniques and free online resources—and here he wants to show others what he’s discovered. This is brain hacking at its most exciting, taking what we know about neuroscience and linguistics and using it to create the most efficient and enjoyable way to learn a foreign language in the spare minutes of your day.
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A great guide to thinking about learning.
- De Anonymous User en 01-02-25
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There's No Such Thing as Bad Weather
- A Scandinavian Mom's Secrets for Raising Healthy, Resilient, and Confident Kids (from Friluftsliv to Hygge)
- De: Linda Åkeson McGurk
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Bringing Up Bébé meets Last Child in the Woods in this lively, insightful memoir about a mother who sets out to discover if the nature-centric parenting philosophy of her native Scandinavia holds the key to healthier, happier lives for her American children.
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Great concept, interesting writing.
- De Kate en 11-03-17
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The Story of Western Science
- From the Writings of Aristotle to the Big Bang Theory
- De: Susan Wise Bauer
- Narrado por: Julian Elfer
- Duración: 8 h y 3 m
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Far too often, public discussion of science is carried out by journalists, voters, and politicians who have received their science secondhand. The Story of Western Science shows us the joy and importance of reading groundbreaking science writing for ourselves and guides us back to the masterpieces that have changed the way we think about our world, our cosmos, and ourselves.
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Good text, tedious book structure
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De: Susan Wise Bauer
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The Mindful Catholic: Finding God One Moment at a Time
- De: Dr. Gregory Bottaro, Peter Kreeft - foreword
- Narrado por: Dr. Gregory Bottaro, Peter Kreeft
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Dr. Greg Bottaro explains how mindfulness can help us become aware of the present moment and accept it. Catholic mindfulness is a way to practically trust God more in our lives. Instead of separating faith from day-to-day life, mindfulness helps bridge the gap so we can feel the sense of safety and peace God intends us to have. Following the exercises in this audiobook, you'll discover how mindfulness can help you be more present to everything in your life from a trip to the grocery store or relaxing with friends to listening more attentively to a homily.
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Fantastic Course
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The Elements of Style has long been a valued and beloved resource for all writers. Hailed for its directness and clever insight, this unorthodox textbook was born from a professor's love for the written word and perfected years later by one of his students: famed author E. B. White. Ever since its first publication in 1959, writers have turned to this book for its wise and accessible advice.
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In Kabul, 2007, with a drug-addicted father and no brothers, Rahima and her sisters can only sporadically attend school, and can rarely leave the house. Their only hope lies in the ancient custom of bacha posh, which allows young Rahima to dress and be treated as a boy until she is of marriageable age. As a son, she can attend school, go to the market, and chaperone her older sisters. But Rahima is not the first in her family to adopt this unusual custom. A century earlier, her great-great grandmother, Shekiba, left orphaned by an epidemic, saved herself and built a new life the same way.
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Being a woman born in America is a lottery win like no other
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Lo que los oyentes dicen sobre Writing for Busy Readers
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- Lucy A. Pithecus
- 10-05-23
Excellent practical tips & an enjoyable listen
This book 1) establishes that the writer is responsible for writing clearly and concisely so our message gets through and 2) gives us the necessary tools to achieve effective writing.
It explains the reasons and techniques for the six principles (listed in the Publisher's Summary), which are practical, well-organized, and ready to be used.
The book is excellent for a casual listen when commuting or chilling, and its recommended tools are readily applicable. If you are familiar with neurological studies on attention span, feel free to skip chapter one on the necessity for effective writing.
If you like this book and want more like that, "The Elements of Style" by William Strunk Jr. & E. B. White is a must for all writers (though probably better in a paper book than an audiobook); for research writing, check out "They Say / I Say, The Moves That Matter in Academic Writing" by Gerald Graff & Cathy Birkenstein; for inspiration to write, check out "The View from The Cheap Seats" by Neil Gaiman (also ready by the author, highly recommended).
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- Caleb White
- 03-23-24
Must-read for writers and communicators
Writing for Busy Readers transformed the way I view writing and gave me practical strategies to implement right away. I now use the six principles in my job in education and for my author newsletters. I highly recommend this book for educators and writers. It will give you a new lense for your work. I've already purchased two additional copies for colleagues. Well done, Rogers and Lasky-Fink, and thanks for this incredible resource.
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- Patti Sprouse
- 01-26-25
Good tips for writing for Busy readers
Very good discussion and tips for professional writers. The checklist is a great tool. Many good samples and examples throughout. The writing advice is the kind that you can put to use right away.
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- Anonymous User
- 12-17-23
Takes a subjective topic and provides statistics alongside advice.
I think the ways they handled the topics and issues in this book are second to none.
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- Alison Brooks
- 03-12-24
Cuts right to the heart of effective writing
This book is absolutely brilliant in its ability to distill simple lessons from complex human tasks
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- SD
- 11-08-23
A “Must Listen” + game changer
Rogers and Laskey-Finke give practical and research-backed strategies to communicate more effectively in writing. Rogers is the audiobook narrator and he is easy to listen to. Feels like chatting with a longtime friend. Applying these principles has already improved my performance at work, and colleagues have noticed/commented on the change.
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- Ted Kennedy
- 11-29-23
Required reading for writing for readers
This is a book our company has been wishing into existence for the last several years. So glad we didn’t have to write it ourselves!
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- James Standish
- 03-05-24
Well organized & appropriately, concise
A well written and concise set of rules for communicating in today’s busy environment. Appropriate for everyone. 15 word minimum 15 word minimum 15 word minimum 
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- Maarjo
- 04-30-24
Magnificent!
The book which speaks for itself - it's written for busy people who value clear, easily understandable, well structured text.
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- Rebecca
- 01-27-25
Write less, communicate more.
If you want to learn to write concisely, without sacrificing clarity, this book is for you.
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