Hooked

Food, Free Will, and How the Food Giants Exploit Our Addictions

By: Michael Moss

Narrated by: Scott Brick

New York Times best seller

From the author of Salt Sugar Fat comes a “gripping” (The Wall Street Journal) exposé of how the processed food industry exploits our evolutionary instincts, the emotions we associate with food, and legal loopholes in their pursuit of profit over public health.

“The processed food industry has managed to avoid being lumped in with Big Tobacco - which is why Michael Moss’s new book is so important.” (Charles Duhigg, author of The Power of Habit)

Everyone knows how hard it can be to maintain a healthy diet. But what if some of the decisions we make about what to eat are beyond our control? Is it possible that food is addictive, like drugs or alcohol? And to what extent does the food industry know, or care, about these vulnerabilities? In Hooked, Pulitzer Prize-winning investigative reporter Michael Moss sets out to answer these questions - and to find the true peril in our food.

Moss uses the latest research on addiction to uncover what the scientific and medical communities - as well as food manufacturers - already know: that food, in some cases, is even more addictive than alcohol, cigarettes, and drugs. Our bodies are hardwired for sweets, so food giants have developed fifty-six types of sugar to add to their products, creating in us the expectation that everything should be cloying; we’ve evolved to prefer fast, convenient meals, hence our modern-day preference for ready-to-eat foods. Moss goes on to show how the processed food industry - including major companies like Nestlé, Mars, and Kellogg’s - has tried not only to evade this troubling discovery about the addictiveness of food but to actually exploit it. For instance, in response to recent dieting trends, food manufacturers have simply turned junk food into junk diets, filling grocery stores with “diet” foods that are hardly distinguishable from the products that got us into trouble in the first place. As obesity rates continue to climb, manufacturers are now claiming to add ingredients that can effortlessly cure our compulsive eating habits.

A gripping account of the legal battles, insidious marketing campaigns, and cutting-edge food science that have brought us to our current public health crisis, Hooked lays out all that the food industry is doing to exploit and deepen our addictions, and shows us why what we eat has never mattered more.

©2021 Michael Moss (P)2021 Random House Audio

Critic reviews

"With Hooked, Pulitzer Prize-winning journalist Michael Moss dives back into the processed food industry, continuing an inquiry that began in 2014’s Salt Sugar Fat.... Moss brings the same keen-eyed, lucid reporting to Hooked, illuminating the science of addiction to show that processed food is a drug.... If knowledge is power, then Hooked provides the facts we need to free ourselves from remaining unwitting conspirators in Big Food’s ruse.” (San Francisco Chronicle)

“Excellent...Hooked blends investigative reporting, science and foodie writing to argue that the processed food industry is no different from tobacco companies.... Moss’s attention to food addiction should open eyes and convert some free market advocates.” (The New York Times)

“Hooked is smoothly written, with just the right amount of fascinating scientific detail.” (NPR)

Awesome Work!

Thank You Michael Moss for your unique work. I'm an avid nutrition researcher and I love the book.

Great book terrifying exploration

Great book with a terrifying analysis of how food science is used to separate us from money, health and sound decision making at the supermarket.

wide open

This book was incredibly eye opening, thank you. We need more content and change in the field of our FOOD. THIS BOOK WILL CHANGE THE WAY U SEE WHAT EXACTLY YOUR PUTTING IN YOUR MOUTH.

I thought I was food savvy ...

I learned so much from this book. Absolutely life altering. The narrator was one of the best I’ve come across. A must read for anyone who eats food.

Wonderful

Full of insights, engaging, useful, enjoyable. I hope to listen to it again. Excellent narration

Excellent update to Salt, Sugar, Fat.

New scientific updates on how the body analysis calories we eat was most relevant to me.

Empowering Read

What I like about this book: this is information that confirms what I have suspected for awhile (as someone who has battled a lifelong sugar addiction). I feel empowered to keep up the battle, knowing that it’s not just “weakness” or “lack of willpower” on my part. (I did quit smoking 20 years ago! So, I must be doing something right!) The research done by the author seems careful and fairly objective.
What I don’t like: the reader for this audio version is too dramatic in his reading. The tone gives the information a tabloid-ish presentation, and takes away from the objective intention. A paper version might be better.

Informative and important

Hooked takes a look at how food companies manipulate us with their vibrant packaging and ever changing product lines. Humans love variety and are hardwired to seek out sugary/calorie dense meals. The onus is on the individuals eating to make healthy choices because the food companies’ main concern is profit. They operate within the law and thus far, have not been held accountable for anyone’s weight gain. The author recommends that we love what we eat instead of eating what we love. We can accomplish this by making new positive memories with healthy food.

Challenging

The information was good, but it was difficult to listen to. Perhaps it was the reader. I came away understanding that salt, sugar and fat are hidden ingredients in processed food that will get us hooked.

well researched and clearly presented

This is a must read for everyone. We simply MUST understand what is in our food and how it affects us. Take responsibility for your health and life, read thus book and don't forget what you learn.