The Dorito Effect

The Surprising New Truth About Food and Flavor

By: Mark Schatzker

Narrated by: Chris Patton

In The Dorito Effect, Mark Schatzker shows us how our approach to the nation's number-one public health crisis has gotten it wrong. The epidemics of obesity, heart disease, and diabetes are not tied to the overabundance of fat or carbs. Instead we have been led astray by the growing divide between flavor - the tastes we crave - and the underlying nutrition.

Since the late 1940s, we have been slowly leeching flavor out of the food we grow. Simultaneously we have taken great leaps forward in technology, allowing us to produce in the lab the very flavors that are being lost on the farm. Thanks to this largely invisible epidemic, seemingly healthy food is becoming more like junk food: highly craveable but nutritionally empty. We have unknowingly interfered with an ancient chemical language - flavor - that evolved to guide our nutrition, not destroy it.

©2015 Mark Schatzker (P)2015 Dreamscape Media, LLC

I Had No Idea!

I heard about this book on an Underground Wellness podcast. The author interviewed well and peaked my interest. Glad I purchased it. There's lot's of information in this book, regarding how our food has changed. To my surprise, this has been going on longer than I thought!The narrator was good, and didn't put me to sleep. I've listened to this twice and have placed several bookmarks.

Diluted Food

Our food is diluted. That's why I love this time of year when my garden yields undiluted vegetables that are so full of flavour that all I add is butter or a tiny bit of salt. Tomatoes that are taste sensations! Really delicious potatoes, corn, cucumbers, etc This flavour is missing in action in our supermarkets and I want it found. The time has come and it is not hard to do. If that's what the consumer wants and demands the market will provide it. Read this book and find out how we are duped.

Great Book!

A very interesting learning experience about food and flavor, and their effects on our meals and choices. Take that dorito off your mouth and start eating some real food!

I completely enjoyed this audio book

It's superb more than you can tell from the title completely exceeded my expectations. Am planning on going through it again and again until i have completely assimilated all the concepts and principles discussed. Just envigorated my pain for healthy eating. Thank God in Africa, free range chickens are still easily found!!

Worthwhile read for your health

Explains the effects of man made flavors on the body and why they get added to the foods we eat and what we can do about it. Opened my eyes to an area I had not previously thought too much about.

Knowledge is power

I first purchased this book for my mom. I had not heard of the book and after her telling me what it was about, I had little interest in reading it. I felt I already understood well enough what the book was about this choir didn't need a preaching to. I was wrong. This book reinforced what I already knew AND taught me many things I didn't know.

Listen to this audible book then buy lots of hard copies to give away to your friends and family.

Makes me think twice what I should put in my mouth

A book that all of the food industries should listen to.
I can see now We Are What We Eat!

I learned a lot!

This audiobook is full of great information to help make better, healthier diet choices. Excellent narration.

Excellent info

Love this and hope everyone can read it. Should be a must read for everyone interested in food and good health.

Every American who eats should read this

I read a lot about the food system but never before through the lens of flavoring and the role it plays. really, really great info.