Everybody Writes (2nd Edition)
Your New and Improved Go-to Guide to Creating Ridiculously Good Content
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Everybody Writes (2nd Edition)
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Narrated by:
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Carolyn Jania
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Ann Handley
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By:
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Ann Handley
About this listen
In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers.
In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.
This new edition also includes: all-new examples, tools, resources; an updated step-by-step writing framework; added and expanded chapters that reflect the evolution of content marketing (and evolution of Ann's thinking about what works today); the same witty and practical how-to approach; how to attract and retain customers with stellar online communication; how to choose your words well, sparingly, and with honest empathy for your customers; best practices and ideas for crafting credible, trustworthy content; and more.
Content marketing has evolved. Yet writing matters more than ever.
In this new edition of Everybody Writes, you'll find the strategies, techniques, tips, and tools you'll need to refine, upgrade, and (most of all) inspire your own best content marketing.
©2023 John Wiley & Sons, Inc. (P)2023 Ascent AudioListeners also enjoyed...
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Story4.5 out of 5 stars 46
UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to and validated and have a platform to be heard - especially online. With UnMarketing, you'll create a relationship with your customers and make yourself the logical choice for their needs.
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5 out of 5 stars
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Authentic and genuine people
- By Karin Bertelsen on 06-30-20
By: Scott Stratten, and others
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Make Noise
- A Creator's Guide to Podcasting and Great Audio Storytelling
- By: Eric Nuzum
- Narrated by: George Newbern
- Length: 8 hrs and 14 mins
- Unabridged
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Overall4.5 out of 5 stars 94
-
Performance5 out of 5 stars 82
-
Story4.5 out of 5 stars 81
Make Noise brings all the wisdom, advice, practical information, and big-picture thinking that any individual or business needs to make a successful podcast. He identifies core principles - such as create empathetically, i.e., think like the audience listens, and stay focused on what’s unique to you and what you have to say. He helps listeners come up with a “Ten Word Description” that will guide them throughout the creative process and then gets into how-tos - how to develop character, story, voice, and more.
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5 out of 5 stars
-
Excellent, thought provoking.
- By William Scott on 09-05-20
By: Eric Nuzum
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Do It! Marketing
- 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
- By: David Newman
- Narrated by: David Newman
- Length: 8 hrs and 10 mins
- Unabridged
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Overall4 out of 5 stars 93
-
Performance4 out of 5 stars 81
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Story4.5 out of 5 stars 80
Small business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do It! Marketing is an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results."
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3 out of 5 stars
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GOOD Book. However...
- By ala on 08-03-14
By: David Newman
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1 out of 5 stars
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A complete waste of time
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Overall4.5 out of 5 stars 55
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This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:
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1 out of 5 stars
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Worst voice ever heard
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The Content Fuel Framework
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Overall4.5 out of 5 stars 15
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In The Content Fuel Framework, trained journalist and award-winning content marketer Melanie Deziel shows you how to maximize your creativity by systematizing it. No more writer's block. No more asking, "what should I post"? How can you fill all those web pages, social feeds, blogs, and newsletters, every single day? The Content Fuel Framework will challenge you - and enable you - to tell stories in entirely new ways. It's an adaptable and evergreen guide you'll come back to again and again.
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4 out of 5 stars
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Need Content? M. Deziel is Ms. Content Creator Extraordinaire!
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Cashvertising Online
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Overall5 out of 5 stars 10
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5 out of 5 stars
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A must read!
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Content Inc.: Completely Updated and Expanded Second Edition
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Overall4.5 out of 5 stars 109
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Performance5 out of 5 stars 84
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Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services. In this audiobook, Joe Pulizzi provides a lower-risk, more effective way to create a path to startup success by re-engineering the process that so often leads to failure: You’ll learn how to develop valuable content, build an audience around that content and then create a product for that audience. Content Inc. walks you through the entire process.
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1 out of 5 stars
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Very much oriented to Boomers...
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Epic Content Marketing, Second Edition
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Overall4 out of 5 stars 12
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Performance4.5 out of 5 stars 10
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When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach—which includes everything from blogging to YouTube videos to social media—is the core of most organizations’ marketing plans.
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1 out of 5 stars
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I'll save you 10 hours here for free.
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Content Rules
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To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: CONTENT. Whether it’s bite-sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers must-have advice, ebooks or white papers that engage (and don’t bore), videos that share the human side of your company, interactive webinars that deliver a valuable learning experience, or podcasts that can be downloaded and listened to on the fly (and more!) . . .
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1 out of 5 stars
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A complete waste of time
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Overall4.5 out of 5 stars 55
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This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:
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1 out of 5 stars
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Worst voice ever heard
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The Content Fuel Framework
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- Length: 3 hrs and 29 mins
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Overall4.5 out of 5 stars 15
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Performance4.5 out of 5 stars 15
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Story4.5 out of 5 stars 15
In The Content Fuel Framework, trained journalist and award-winning content marketer Melanie Deziel shows you how to maximize your creativity by systematizing it. No more writer's block. No more asking, "what should I post"? How can you fill all those web pages, social feeds, blogs, and newsletters, every single day? The Content Fuel Framework will challenge you - and enable you - to tell stories in entirely new ways. It's an adaptable and evergreen guide you'll come back to again and again.
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4 out of 5 stars
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Need Content? M. Deziel is Ms. Content Creator Extraordinaire!
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Cashvertising Online
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1 out of 5 stars
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Very much oriented to Boomers...
- By D Z E3 on 01-23-22
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Epic Content Marketing, Second Edition
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Overall4 out of 5 stars 12
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Performance4.5 out of 5 stars 10
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1 out of 5 stars
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I'll save you 10 hours here for free.
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Overall4.5 out of 5 stars 397
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Performance4 out of 5 stars 344
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Story4.5 out of 5 stars 340
Here it is: the spell book with all the secrets of advertising, laid at your feet. Pick them up! Use them! Make your fortune. In this Library of Congress Facsimile Edition, you get word-for-word exactly what Claude Hopkins wrote in 1923. No one has ever articulated the laws of advertising more clearly or compellingly. Hopkins understood the principle better than anyone. If you're looking to make money online, this book must be the first one you listen to.
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3 out of 5 stars
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The Narrater is horrible
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Made to Stick
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- Unabridged
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Overall4.5 out of 5 stars 7,039
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Performance4.5 out of 5 stars 4,864
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Story4.5 out of 5 stars 4,860
In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.
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5 out of 5 stars
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Even Better The Second Time
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Life Is Setting Me Up for Success
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Overall5 out of 5 stars 4
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Performance5 out of 5 stars 3
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Story5 out of 5 stars 3
What is success? What does it look like? How does one achieve it? In Life Is Setting Me Up for Success, author Victor Levy takes an in-depth look at success, discussing what it is and what it isn’t. Levy offers 33 insights from day-to-day life, relationships, consciousness, yogic philosophy, society, and modern science to shift your perspective from living a life of constraints to expand to full possibility.
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5 out of 5 stars
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Incredible book!!!
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Act Like a Success, Think Like a Success
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Overall4.5 out of 5 stars 3,165
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Performance4.5 out of 5 stars 2,683
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Story4.5 out of 5 stars 2,670
Countless books on success tell you what you need to get that you don't already possess. In Act Like a Success, Think Like a Success, Steve Harvey tells you how to achieve your dreams using the gift you already have. Every one of us was born with a gift endowed by our creator - something you do the best at with very little effort. While it can be like someone else's, your gift is yours alone. No one can take it away. You are the only one who can use it - or waste it.
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5 out of 5 stars
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A must read.....
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The Art of Explanation
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Your guide to becoming an explanation specialist. You've done the hard work. Your product or service works beautifully - but something is missing. People just don't see the big idea - and it's keeping you from being successful. Your idea has an explanation problem. The Art of Explanation is for business people, educators, and influencers who want to improve their explanation skills and start solving explanation problems.
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2 out of 5 stars
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Very Good Ideas, Very poor example.
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Life After College
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Performance4.5 out of 5 stars 7
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Story4 out of 5 stars 7
Life After College is an essential manual for every graduating student and young professional. It features practical, actionable advice that helps people focus on the BIG picture of their lives, not just the details. Life After College will leave you feeling inspired, confident, and ready to take action toward creating the life you really want.
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5 out of 5 stars
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Exactly What I Hoped It Would Be And More, A+++
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They Ask, You Answer
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Overall5 out of 5 stars 326
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Performance4.5 out of 5 stars 267
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Story5 out of 5 stars 265
They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today's internet-savvy buyers.
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3 out of 5 stars
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Get to the point
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The 10 New Life-Changing Skills
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- Length: 9 hrs and 8 mins
- Unabridged
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Overall0 out of 5 stars 0
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Performance0 out of 5 stars 0
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Story0 out of 5 stars 0
The earlier 3 Industrial Revolutions (3IRs) created blue collar and white-collar jobs, which required people to carry out instructions, not question authority and follow time-tested systems and processes. Now, we are in the midst of the 4th Industrial revolution (4IR), also called Industry 4.0. It is creating ‘green collar’ jobs, which need people to ‘think, reflect and act’. To develop these abilities and perform the green collar jobs efficiently, it is critical that professionals develop certain skills—the 10 new life-changing skills.
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The Leader's Greatest Return
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- Unabridged
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Overall5 out of 5 stars 367
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Performance5 out of 5 stars 315
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Story5 out of 5 stars 315
In the last twenty-five years, New York Times bestselling author John C. Maxwell has grown from equipping a handful of leaders in one organization to developing millions of business, government, and nonprofit leaders in every country around the world. In this book, Maxwell takes the listener step-by-step through the process of identifying, attracting, empowering, and positioning leaders to create a culture capable of then reproducing and compounding the value of its leaders.
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5 out of 5 stars
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It’s not a small thing for me to say…
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The Adweek Copywriting Handbook
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Overall5 out of 5 stars 88
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Performance5 out of 5 stars 68
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Story5 out of 5 stars 68
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
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5 out of 5 stars
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Great advice
- By Juan Jesus on 03-23-21
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Take Back Your Power
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- Length: 5 hrs and 38 mins
- Unabridged
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Overall4.5 out of 5 stars 105
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Performance4.5 out of 5 stars 87
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Story4.5 out of 5 stars 86
As a woman in Silicon Valley who worked her way to the top of the corporate ladder—she's a former VP at Facebook and the current president and CEO of Ancestry—Deborah Liu knows firsthand the challenges and obstacles in the workplace that keep the deck stacked against women in the workplace...and the ways to overcome them. For every woman who grew up competing on the uneven playing field, who is told she is too aggressive, assertive, dramatic, or emotional, this book is the battle cry you need to learn to thrive within the system that exists today.
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5 out of 5 stars
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Transformational
- By minnie on 05-10-23
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From Nothing
- Everything You Need to Profit from Affiliate Marketing, Internet Marketing, Blogging, Online Business, e-Commerce and More... Starting with <$100
- By: Ian Pribyl
- Narrated by: Roberto Scarlato
- Length: 6 hrs and 51 mins
- Unabridged
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Overall4.5 out of 5 stars 51
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Performance4.5 out of 5 stars 41
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Story4.5 out of 5 stars 41
We’re all fed up with bogus “make money online” bulls**t. Isn’t this industry long overdue for a legitimate, step-by-step guide to building an internet business? Not a crappy $97 PDF delivered via email. Just the age-old gold standard: a reasonably priced book. This audiobook contains everything you need to start an online business in the affiliate marketing, internet marketing, blogging, and e-commerce industries…using less than $100. It doesn’t matter if you’re brand new to this or if you’ve tried for years without seeing success.
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5 out of 5 stars
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This actually works! I cant believe it!!
- By Anonymous User on 12-06-19
By: Ian Pribyl
What listeners say about Everybody Writes (2nd Edition)
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Phil Williams
- 11-21-23
Everyone writes, but only one could write this book!
This is a solid primer on how to write well in the digital age (or any age for that matter, specially my age) and funny as hell too. I came to this book after I read Content Rules (which is great for Content Marketing) but after I started writing my blog, I froze like a deer with writers block in head lights and realized I had to go back to school and this book is the best school for Content Marketers who need to understand how to write well for the internet. Well done Ann, thanks!
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Overall4 out of 5 stars
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Performance2 out of 5 stars
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Story3 out of 5 stars
- Jules
- 07-27-24
Great Content, Weak Narration
The author’s reading of the introduction had me intrigued, impressed, laughing, and sold on the book.
Then the narration switched over to someone else entirely who came off like a cheap imitation, trying way too hard to match the inflections of the author.
I sort of wish the author didn’t read the intro, setting the bar so high, but I more so wish the author would have just narrated the entire book.
Couldn’t tolerate the copycat narrator for more than a few hours and decided to order a hardcopy version of the book instead.
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2 people found this helpful