Decoded (2nd Edition)
The Science Behind Why We Buy
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Decoded (2nd Edition)
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Narrated by:
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Graham Mack
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By:
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Phil P. Barden
About this listen
If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviors.
Decoded delivers a practical framework and guidelines for applying science to the marketing practices you use every day. As a marketing professional, you can look to this book for behavioral knowledge, timely case studies, and an understanding of methodologies. You'll gain advice on how to employ knowledge about behaviors for more effective brand management, from strategy to implementation to new product development.
You'll also gain useful insight into the latest research on consumer motivations that lead to purchasing decisions. Learn more about what happens in the human brain as buyers make their choices. This updated edition of Decoded provides new material that marketers can apply to informed, successful practices.
©2023 Phil Barden (P)2022 Ascent AudioListeners also enjoyed...
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Aesthetic Intelligence
- How to Boost It and Use It in Business and Beyond
- By: Pauline Brown
- Narrated by: Vivienne Leheny
- Length: 6 hrs and 57 mins
- Unabridged
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Overall4.5 out of 5 stars 110
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Performance4.5 out of 5 stars 92
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Story4.5 out of 5 stars 92
In this groundbreaking audiobook, Pauline Brown, a former leader of the world’s top luxury goods company and a pioneer in identifying the role of aesthetics in business, shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and experiences that stand out, resonate with their customers, and create long-term value for their businesses. The power is rooted in Aesthetic Intelligence - or "the other AI", as Brown refers to it.
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3 out of 5 stars
-
Good but too surface level.
- By gil nevo on 04-28-20
By: Pauline Brown
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I'm Afraid Debbie From Marketing Has Left for the Day
- How to Use Behavioural Design to Create Change in the Real World
- By: Morten Münster
- Narrated by: David Bateson
- Length: 9 hrs and 27 mins
- Unabridged
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Overall4.5 out of 5 stars 23
-
Performance4.5 out of 5 stars 22
-
Story4.5 out of 5 stars 22
With more than 50,000 copies sold in Denmark, this book has been on the bestseller list since its publication in 2017. Barack Obama used a secret competitive advantage to win two elections. Companies such as Google, Amazon and Novo Nordisk use the same insight to stir up innovation, increase compliance, improve the work environment and sell more products. And successful management groups in the C20 index have started using it as their preferred strategy. But what kind of insight are we talking about here? The answer is - behavioural design.
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5 out of 5 stars
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Great, practical summary of behaviour design
- By Elena on 06-01-21
By: Morten Münster
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Data Driven
- Harnessing Data and AI to Reinvent Customer Engagement
- By: Tom Chavez, Chris O'Hara, Vivek Vaidya
- Narrated by: LJ Ganser
- Length: 6 hrs and 17 mins
- Unabridged
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Overall4 out of 5 stars 116
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Performance4.5 out of 5 stars 101
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Story4 out of 5 stars 101
The team behind the data management platform that helps fuel Salesforce - the number one customer relationship management (CRM) company in the world - presents this indispensable guide to data-powered marketing. You’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll hear how top companies put these data-driven strategies into action. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next.
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2 out of 5 stars
-
No accompanying PDF?
- By Amazon Customer on 06-21-19
By: Tom Chavez, and others
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Cool
- How the Brain's Hidden Quest for Cool Drives Our Economy and Shapes Our World
- By: Steven Quartz, Anette Asp
- Narrated by: James Patrick Cronin
- Length: 10 hrs
- Unabridged
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Overall4 out of 5 stars 126
-
Performance4.5 out of 5 stars 109
-
Story4 out of 5 stars 107
In Cool, the neuroscientist and philosopher Steven Quartz and the political scientist Anette Asp bring together the latest findings in brain science, economics, and evolutionary biology to form a provocative theory of consumerism, revealing how the brain's "social calculator" and an instinct to rebel are the crucial missing links in understanding the motivations behind our spending habits.
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3 out of 5 stars
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Some Useful Ideas
- By Carson on 07-20-17
By: Steven Quartz, and others
-
Designing for Growth
- A Design Thinking Tool Kit for Managers
- By: Jeanne Liedtka, Tim Ogilvie
- Narrated by: Nicol Zanzarella
- Length: 6 hrs and 35 mins
- Unabridged
-
Overall4 out of 5 stars 103
-
Performance4 out of 5 stars 86
-
Story4 out of 5 stars 85
Jeanne Liedtka and Tim Ogilvie educate listeners on one of the hottest trends in business development: "design thinking", or the ability to turn abstract ideas into practical applications for maximal business growth. Jeanne Liedtka's recent book, The Catalyst: How YOU Can Lead Extraordinary Growth, was named a Top Innovation and Design Thinking Book by Business Week. Tim Ogilvie has been hailed as a visionary for his pioneering contributions to service innovation, business model innovation, and customer experience design.
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4 out of 5 stars
-
Audiobook requires regular book
- By GoingGoingGone... on 07-01-18
By: Jeanne Liedtka, and others
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What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- By: Nicholas J. Webb
- Narrated by: James Foster
- Length: 7 hrs and 1 min
- Unabridged
-
Overall4.5 out of 5 stars 175
-
Performance4.5 out of 5 stars 160
-
Story4.5 out of 5 stars 159
The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
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5 out of 5 stars
-
Must read if you are looking for a way to improve your business
- By Anonymous User on 05-06-20
By: Nicholas J. Webb
-
Superminds
- The Surprising Power of People and Computers Thinking Together
- By: Thomas W. Malone
- Narrated by: Mel Foster
- Length: 11 hrs and 11 mins
- Unabridged
-
Overall4 out of 5 stars 100
-
Performance4 out of 5 stars 90
-
Story4 out of 5 stars 90
Many people today are so dazzled by the long-term potential for artificial intelligence that they overlook the much clearer and more immediate potential for a new form of "collective intelligence": the intelligence of groups of people and computers working together. In Superminds, Thomas Malone explains what we need to do to take advantage of this potential. Groundbreaking and utterly fascinating, Superminds will change the way you work - both with others and with computers - for the better.
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2 out of 5 stars
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"Why did a Kenyan immigrant win the 2008 election"
- By RealTruth on 07-11-18
By: Thomas W. Malone
-
Maximum Influence: 2nd Edition
- The 12 Universal Laws of Power Persuasion
- By: Kurt W Mortensen
- Narrated by: Tim Andres Pabon
- Length: 8 hrs and 49 mins
- Unabridged
-
Overall4.5 out of 5 stars 115
-
Performance4.5 out of 5 stars 102
-
Story4 out of 5 stars 101
Salespeople, consultants, managers, executives, entrepreneurs... Influence is a crucial tool for absolutely anyone seeking success and prosperity. But how can everyday people actually become more influential? Maximum Influence unlocks the secrets of the master influencers. Now in an all-new edition, the audiobook combines scientific research with real-world studies, presenting the most authoritative and effective arsenal of persuasion techniques ever.
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3 out of 5 stars
-
Good book
- By Federico Alvarez on 11-21-14
By: Kurt W Mortensen
-
What's Your Moonshot?
- Future-Proof Yourself and Your Business in the Age of Exponential Disruption
- By: John Sanei
- Narrated by: John Sanei
- Length: 3 hrs and 53 mins
- Unabridged
-
Overall4.5 out of 5 stars 57
-
Performance4.5 out of 5 stars 45
-
Story4.5 out of 5 stars 47
In What's Your Moonshot? trend and innovation strategist John Sanei explains how to ask the bigger, bolder, more courageous questions that will help you thrive - rather than merely survive - in our exponentially changing times. With a future-focused victor mindset, Sanei decodes the mega-trends that are reshaping human behavior and the way we do business - not to mention, the way we live our lives.
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5 out of 5 stars
-
Great read to kick off 2022
- By Anonymous User on 01-08-22
By: John Sanei
-
Design to Grow
- How Coca-Cola Learned to Combine Scale and Agility (And How You Can Too)
- By: David Butler, Linda Tischler
- Narrated by: Peter Berkrot
- Length: 6 hrs and 18 mins
- Unabridged
-
Overall4.5 out of 5 stars 44
-
Performance4.5 out of 5 stars 40
-
Story4.5 out of 5 stars 40
In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world's largest companies. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor Linda Tischler, use case studies to show how this works at Coca-Cola - and how other companies can use the same approach to grow their business. This audiobook is a must for managers inside large corporations as well as entrepreneurs just getting started.
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4 out of 5 stars
-
Great content, difficult narration
- By nicholas hork on 05-06-15
By: David Butler, and others
-
Ideaflow
- The Only Business Metric That Matters
- By: Jeremy Utley, Perry Klebahn
- Narrated by: David Kelley, Jeremy Utley, Perry Klebahn
- Length: 9 hrs and 14 mins
- Unabridged
-
Overall4.5 out of 5 stars 56
-
Performance4.5 out of 5 stars 47
-
Story4.5 out of 5 stars 47
How can you come up with great ideas by yourself, or in the context of your team, and quickly determine which are worthy of investment? The simple metric of ideaflow determines success like no other. Ideaflow is a mindset, a way of approaching all your business problems, that multiplies your efforts and unleashes your full potential. Nurture ideaflow and watch your results transform.
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4 out of 5 stars
-
Great book, but…
- By Mark Nutting, CSCS*D, NSCA-CPT*D on 12-27-22
By: Jeremy Utley, and others
-
Playing to Win
- How Strategy Really Works
- By: Roger L. Martin, A.G. Lafley
- Narrated by: LJ Ganser
- Length: 7 hrs and 9 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,378
-
Performance4.5 out of 5 stars 1,095
-
Story4.5 out of 5 stars 1,090
Playing to Win, a noted Wall Street Journal and Washington Post best seller, outlines the strategic approach Lafley, in close partnership with strategic adviser Roger Martin, used to double P&G’s sales, quadruple its profits, and increase its market value by more than $100 billion when Lafley was first CEO (he led the company from 2000 to 2009). The book shows leaders in any type of organization how to guide everyday actions with larger strategic goals built around the clear, essential elements that determine business successwhere to play and how to win.
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3 out of 5 stars
-
The P&G Story
- By lniles on 04-14-15
By: Roger L. Martin, and others
-
Design Thinking in Business and IT: Overview, Techniques and Example Workshop
- By: Florian Heuer
- Narrated by: Bryan Stout
- Length: 1 hr and 4 mins
- Unabridged
-
Overall4 out of 5 stars 88
-
Performance4 out of 5 stars 75
-
Story3.5 out of 5 stars 75
You might've talked about innovation with your IT department or software development agency lately and the words "design thinking" were surely mentioned. So what is it? Just another piece of business jargon to add to your arsenal or a useful tool? Or maybe even an overestimated hype? Nowadays every organization or business runs into a myriad of problems as business models become increasingly more complex. Globalization and advances in communication and technology, all add up to creating unique opportunities but also new challenges that are not easy to solve applying the old tested methods.
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4 out of 5 stars
-
Basic design thinking lesson
- By Preston on 04-09-16
By: Florian Heuer
-
Shortcut Your Startup
- Speed Up Success with Unconventional Advice from the Trenches
- By: Carter Reum, Courtney Reum
- Narrated by: Carter Reum
- Length: 6 hrs and 55 mins
- Unabridged
-
Overall4.5 out of 5 stars 90
-
Performance4.5 out of 5 stars 80
-
Story4.5 out of 5 stars 78
Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale.
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5 out of 5 stars
-
A must read for start ups
- By Dave on 02-09-18
By: Carter Reum, and others
-
Power and Prediction
- The Disruptive Economics of Artificial Intelligence
- By: Ajay Agrawal, Joshua Gans, Avi Goldfarb
- Narrated by: Tom Beyer
- Length: 10 hrs and 7 mins
- Unabridged
-
Overall4.5 out of 5 stars 100
-
Performance4.5 out of 5 stars 88
-
Story4 out of 5 stars 88
In their bestselling first book, Prediction Machines, eminent economists Ajay Agrawal, Joshua Gans, and Avi Goldfarb explained the simple yet game-changing economics of AI. Now, in Power and Prediction, they go deeper, examining the most basic unit of analysis: the decision. The authors explain that the two key decision-making ingredients are prediction and judgment, and we perform both together in our minds, often without realizing it.
-
5 out of 5 stars
-
Inspire system thinking with informative examples
- By Lucy A. Pithecus on 11-16-22
By: Ajay Agrawal, and others
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What listeners say about Decoded (2nd Edition)
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Anonymous User
- 03-12-24
the depth of knowledge is incredible
absolute must for any marketer!!!! if you want to have an edge over your competition, make sure to read or listen to this book
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Overall3 out of 5 stars
-
Performance2 out of 5 stars
-
Story3 out of 5 stars
- Sebastian Antony
- 05-22-24
Great book on behavioral science, marred by lack of pdf with images referenced in Audiobook
The content for the book is excellent overall. However I was frustrated that it references several images that are not available. Because of this, I suggest not buying the audiobook and buying the physical book.
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Overall2 out of 5 stars
-
Performance2 out of 5 stars
-
Story5 out of 5 stars
- Vinay
- 04-02-24
Great content but no pdf that is vital to this audiobook
You will need the pdf to understand the examples in this book as the author goes in depth on them and compares multiple images. However the pdf is not made available with the purchase. A pity as the overall content appears to be compelling.
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