Cultura and Cash

Lessons from the First Gen Mentor for Managing Finances and Cultural Expectations

By: Giovanna González

Narrated by: Giovanna González

Money Lessons from the First Gen Mentor

Cultura and Cash is a practical and jargon-free money guide to help you tackle your finances as a First Gen Latina. In this valuable book, The First Gen Mentor, Giovanna “Gigi” Gonzalez, uncovers cultural and systemic barriers First Gen face in their financial journey and provides actionable solutions on how to overcome them. Through storytelling and real-life examples, she’ll go into depth and explain best practices for creating a solid financial foundation through emergency funds, credit building, budgeting, debt payoff, and investing.

This book will improve your money mindset and give you the information you need to create financial success on your terms with family in mind. You will learn how to balance family expectations while prioritizing your own financial wellness and that money does not control you and limit you. Instead, it’s a powerful self-care tool you use to your advantage to support you and those you care about. Listen to this book and you will be empowered to take action and start designing a life you love.

©2024 Giovanna González (P)2024 Greenleaf Book Group

LOVED!!

Gigi! Thank you for sharing so much of yourself and your journey. I just set up my kiddos 529 accounts and I am going to set up my nieces custodial brokerage accounts I don't to have access to the money as unhinged 18 year olds. Thank you for the nudge to all the things I've had on my todo list for a couple of years.

I would definitely want to hear more of your thoughts on the investing side.

I am a licensed life insurance agent and now I can give people an actual guide on why whole life or IUL isn't the best option for them with steps and tax logic instead of just my personal opinion. Eres un orgullo!!

Money explained well for the Latin community

I throughly enjoyed the book and I think others will too. Even though money is often times an uncomfortable subject, GiGi manages to speak on the matter with ease and relatability. Especially for the Latin community. I found myself smiling a lot throughout the book because this felt like it was genuine advice from a big sister. If you are looking to learn more about money, I highly recommend this book. Gigi put a lot of things into perspective and gave language to the Latin experience as it relates to money.

Advice and validation from a friend I wish I had in my 20s

Gigi is reliable and is like the friend who is unapologetically herself and recognizes the challenges or nuances of growing up bicultural. I thought I would benefit from the investing portion the most but was surprised to feel seen in her own stories. This is an easy listen with actionable steps.

I've read many finance books. Being first gen myself this one really resonated with me.

Love how the content is delivered, Highly recommend. Lay's a solid foundation for financial development.

Amazing Book!

Wow so i originally bought this book when i heard about Gigi in the weekly podcast i subscribed too. And let me tell you the Audible is so amazing I had to purchase this book on Audible because I’m always on the road her voice is so good and straightforward i absolutely love it and will be listening to it again. Gigi you have a follower and supporter for life here.

Thank you for writing this book!

Relatable AF

Easy to follow for a beginner! Culturally sensitive- not just the tittle but the content is too!