Captivology
The Science of Capturing People's Attention
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Captivology
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Narrated by:
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Lloyd James
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By:
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Ben Parr
About this listen
The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention--and how we can leverage them to draw and retain attention for our ideas, work, companies, and more.
Whether you're an artist or a salesperson, a teacher or an engineer, a marketer or a parent, putting the spotlight on your ideas, insights, projects, and products requires a deep understanding of the science of attention. In Captivology, award-winning journalist and entrepreneur Ben Parr explains how and why the mind pays attention to some events or people and not others and presents seven captivation triggers--techniques guaranteed to help you capture and retain the attention of friends, colleagues, customers, fans, and even strangers.
Parr combines the latest research on attention with interviews with more than 50 scientists and visionaries--Facebook's Sheryl Sandberg, film director Steven Soderbergh, LinkedIn CEO Jeff Weiner, magician Jon Armstrong, New York Times best-selling author Susan Cain, Nintendo's Shigeru Miyamoto, founder of Reddit Alexis Ohanian, and more--who have successfully brought their ideas, projects, companies, and products to the forefront of cultural consciousness. The result is an insightful and practical audiobook that will change how you assign jobs to your kids or staff, craft a multimillion-dollar ad campaign, deliver your next presentation, attract users to your product, or convince the world to support your cause.
©2015 Ben Parr (P)2015 HarperCollins PublishersListeners also enjoyed...
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- Unabridged
-
Overall4.5 out of 5 stars 63
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Performance4.5 out of 5 stars 52
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Story4.5 out of 5 stars 52
On the one hand we aren’t surprised by the uncertainty of everyday life, but on the other we believe that success can be analyzed and planned for. It is a revealing paradox. The implications are explosive and they obliterate every common-sense notion we have about strategy and planning. The Click Moment is about two very simple but highly provocative ideas.
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5 out of 5 stars
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Outstanding book!
- By Anilyn Karel on 08-26-24
By: Frans Johansson
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The Filter Bubble
- What the Internet Is Hiding from You
- By: Eli Pariser
- Narrated by: Kirby Heyborne
- Length: 7 hrs and 32 mins
- Unabridged
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Overall4 out of 5 stars 309
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Performance4 out of 5 stars 255
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Story4 out of 5 stars 251
In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years: the rise of personalization.
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5 out of 5 stars
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Now in the top 3 best books I've ever read
- By Brian Esserlieu on 05-26-11
By: Eli Pariser
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Technically Wrong
- Sexist Apps, Biased Algorithms, and Other Threats of Toxic Tech
- By: Sara Wachter-Boettcher
- Narrated by: Andrea Emmes
- Length: 5 hrs and 42 mins
- Unabridged
-
Overall4.5 out of 5 stars 149
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Performance4.5 out of 5 stars 136
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Story4.5 out of 5 stars 137
Buying groceries, tracking our health, finding a date: whatever we want to do, odds are that we can now do it online. But few of us ask how all these digital products are designed, or why. It's time we change that. Many of the services we rely on are full of oversights, biases, and downright ethical nightmares. Chatbots that harass women. Signup forms that fail anyone who's not straight. Social media sites that send peppy messages about dead relatives. Algorithms that put more black people behind bars.
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4 out of 5 stars
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Pretty good but not complete
- By Casey on 10-29-17
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You Are Now Less Dumb
- How to Conquer Mob Mentality, How to Buy Happiness, and All the Other Ways to Outsmart Yourself
- By: David McRaney
- Narrated by: Don Hagen
- Length: 8 hrs and 40 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,662
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Performance4.5 out of 5 stars 1,461
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Story4.5 out of 5 stars 1,455
You Are Now Less Dumb is grounded in the idea that we all believe ourselves to be objective observers of reality - except we’re not. But that's okay, because our delusions keep us sane. Expanding on this premise, McRaney provides eye-opening analyses of 15 more ways we fool ourselves every day. This smart and highly entertaining audiobook will be wowing listeners for years to come.
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3 out of 5 stars
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Not a lot of guidance
- By A. Yoshida on 02-08-14
By: David McRaney
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Buying In
- The Secret Dialogue Between What We Buy and Who We Are
- By: Rob Walker
- Narrated by: Robert Fass
- Length: 9 hrs and 21 mins
- Unabridged
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Overall3.5 out of 5 stars 155
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Performance4 out of 5 stars 56
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Story4 out of 5 stars 53
Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
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4 out of 5 stars
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Lets you in on the secret...
- By Jeff on 07-06-08
By: Rob Walker
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The Formula
- How Algorithms Solve all our Problems…and Create More
- By: Luke Dormehl
- Narrated by: Daniel Weyman
- Length: 7 hrs and 26 mins
- Unabridged
-
Overall4 out of 5 stars 447
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Performance4 out of 5 stars 389
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Story4 out of 5 stars 388
A fascinating guided tour of the complex, fast-moving, and influential world of algorithms - what they are, why they’re such powerful predictors of human behavior, and where they’re headed next. Algorithms exert an extraordinary level of influence on our everyday lives - from dating websites and financial trading floors, through to online retailing and internet searches - Google's search algorithm is now a more closely guarded commercial secret than the recipe for Coca-Cola.
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2 out of 5 stars
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Not about algorithms. Not an original book.
- By Landon Rordam on 12-02-14
By: Luke Dormehl
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Outnumbered
- Exploring the Algorithms That Control Our Lives
- By: David Sumpter
- Narrated by: David West
- Length: 8 hrs and 1 min
- Unabridged
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Overall4.5 out of 5 stars 30
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Performance4.5 out of 5 stars 25
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Story4.5 out of 5 stars 25
Our increasing reliance on technology and the Internet has opened a window for mathematicians and data researchers to gaze through into our lives. Using the data they are constantly collecting about where we travel, where we shop, what we buy, what interests us, they can begin to predict our daily habits, and increasingly we are relinquishing our decision making to algorithms - are we giving up this up too easily?
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4 out of 5 stars
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A good reality check for "Cambridge Hyperbolitica"
- By Haggai Elkayam on 08-06-18
By: David Sumpter
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Break Through the Noise
- The Nine Rules to Capture Global Attention
- By: Tim Staples, Josh Young
- Narrated by: Luis Moreno
- Length: 7 hrs and 1 min
- Unabridged
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Overall4.5 out of 5 stars 38
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Performance4.5 out of 5 stars 31
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Story4.5 out of 5 stars 31
The odds of getting a video onto YouTube's front page are 1-in-2,000,0000, but Tim Staples, founder and CEO of Shareability, knows how to make the algorithms of Youtube, Google, Facebook and Instagram work for you - and he has the results to prove it, with a thriving business that has gotten their videos onto YouTube's front page an amazing 25 times. Here he shows savvy marketers, entrepreneurs, and online celebrity wannabes how they, too, can develop clever videos that amass millions of views.
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1 out of 5 stars
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NOT A GOOD BOOK TO BE
- By FABIO HART on 05-08-22
By: Tim Staples, and others
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To Sell Is Human
- The Surprising Truth about Moving Others
- By: Daniel H. Pink
- Narrated by: Daniel H. Pink
- Length: 6 hrs and 6 mins
- Unabridged
-
Overall4.5 out of 5 stars 4,222
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Performance4.5 out of 5 stars 3,537
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Story4.5 out of 5 stars 3,515
According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.
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3 out of 5 stars
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Lenghty book with a few solid tips on persuation
- By Gerardo A Dada on 01-21-13
By: Daniel H. Pink
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The Plateau Effect
- Getting From Stuck to Success
- By: Bob Sullivan, Hugh Thompson
- Narrated by: Don Hagen
- Length: 9 hrs and 3 mins
- Unabridged
-
Overall4 out of 5 stars 116
-
Performance4 out of 5 stars 100
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Story4 out of 5 stars 100
The Plateau Effect is a powerful law of nature that affects everyone. Learn to identify plateaus and break through any stagnancy in your life - from diet and exercise, to work, to relationships. The Plateau Effect shows how athletes, scientists, therapists, companies, and musicians around the world are learning to break through their plateau - to turn off the forces that cause people to “get used to” things - and turn on human potential and happiness in ways that seemed impossible.
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4 out of 5 stars
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Heath
- By Oliver Nielsen on 07-22-13
By: Bob Sullivan, and others
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Friend of a Friend...
- Understanding the Hidden Networks That Can Transform Your Life and Your Career
- By: David Burkus
- Narrated by: P. J. Ochlan
- Length: 7 hrs and 53 mins
- Unabridged
-
Overall4.5 out of 5 stars 132
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Performance4.5 out of 5 stars 113
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Story4.5 out of 5 stars 113
What if the best way to grow your network isn't by introducing yourself to strangers at cocktail parties, handing out business cards, or signing up for the latest online tool, but by developing a better understanding of the existing network that's already around you? We know that it's essential to reach out and build your network. But did you know that it's actually your weaker or former contacts who will be the most helpful to you? Or that many of our best efforts at meeting new people simply serve up the same old opportunities we already have?
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5 out of 5 stars
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The reality of human networks - How to Navigate, Create & Use them!
- By T.Om on 11-07-18
By: David Burkus
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Maximum Influence: 2nd Edition
- The 12 Universal Laws of Power Persuasion
- By: Kurt W Mortensen
- Narrated by: Tim Andres Pabon
- Length: 8 hrs and 49 mins
- Unabridged
-
Overall4.5 out of 5 stars 115
-
Performance4.5 out of 5 stars 102
-
Story4 out of 5 stars 101
Salespeople, consultants, managers, executives, entrepreneurs... Influence is a crucial tool for absolutely anyone seeking success and prosperity. But how can everyday people actually become more influential? Maximum Influence unlocks the secrets of the master influencers. Now in an all-new edition, the audiobook combines scientific research with real-world studies, presenting the most authoritative and effective arsenal of persuasion techniques ever.
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3 out of 5 stars
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Good book
- By Federico Alvarez on 11-21-14
By: Kurt W Mortensen
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The Upside of Irrationality
- The Unexpected Benefits of Defying Logic at Work and at Home
- By: Dan Ariely
- Narrated by: Simon Jones
- Length: 8 hrs and 18 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,667
-
Performance4.5 out of 5 stars 999
-
Story4.5 out of 5 stars 989
In his groundbreaking book Predictably Irrational, social scientist Dan Ariely revealed the multiple biases that lead us into making unwise decisions. Now, in The Upside of Irrationality, he exposes the surprising negative and positive effects irrationality can have on our lives. Focusing on our behaviors at work and in relationships, he offers new insights and eye-opening truths about what really motivates us on the job.
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3 out of 5 stars
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Not as good as the first
- By Stephen on 06-20-10
By: Dan Ariely
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The Innovation Secrets of Steve Jobs
- By: Carmine Gallo
- Narrated by: Sean Mangan
- Length: 8 hrs and 24 mins
- Unabridged
-
Overall4 out of 5 stars 517
-
Performance4 out of 5 stars 424
-
Story4 out of 5 stars 420
In The Innovation Secrets of Steve Jobs, best-selling author Carmine Gallo reveals the qualities that make the Apple co-founder the most innovative leader in business today. Each principle is backed with research, quotes, and first-person interviews with experts and business leaders, as well as specific ideas for applying those principles to every business, large or small.
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1 out of 5 stars
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awful
- By Thomas on 10-15-11
By: Carmine Gallo
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Friend and Foe
- When to Cooperate, When to Compete, and How to Succeed at Both
- By: Adam D. Galinsky, Maurice E. Schweitzer
- Narrated by: Tom Perkins
- Length: 9 hrs and 1 min
- Unabridged
-
Overall4 out of 5 stars 327
-
Performance4.5 out of 5 stars 275
-
Story4 out of 5 stars 270
In Friend and Foe, researchers Galinsky and Schweitzer explain why this debate misses the mark. Rather than being hardwired to compete or cooperate, humans have evolved to do both. It is only by learning how to strike the right balance between these two forces that we can improve our long-term relationships and get more of what we want.
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5 out of 5 stars
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Unexpected
- By Garron Rose on 01-05-16
By: Adam D. Galinsky, and others
-
Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- By: Geoffrey Colon
- Narrated by: Geoffrey Colon
- Length: 6 hrs and 14 mins
- Unabridged
-
Overall4 out of 5 stars 80
-
Performance4 out of 5 stars 74
-
Story4 out of 5 stars 73
Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
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5 out of 5 stars
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Needed. Valuable. Welcome contribution.
- By Oliver Nielsen on 04-26-17
By: Geoffrey Colon
What listeners say about Captivology
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall4 out of 5 stars
- Amazon Customer
- 05-18-16
Great book
Hold nuggets throuout the book. A excellent overview of different ways to capture and keep attention.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Lady
- 04-28-15
Well Worth Your Attention
Excellent primer on the essential elements required to capture attention in a noisy marketplace. I listen to numerous business books. Captivology is a listen that has earned a spot on the future business classics list. This one is worth a credit, or the purchase price.
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1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Amazon Customer
- 10-04-18
Amazingly insightful.
I have to say, I am completely impressed by this book. The concepts and stories that it outlines have become guiding principles for our marketing department, and open my own eyes to how things captivate my own attention. It is now required reading for my sales and marketing staff.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Julie
- 07-31-18
A useful guide, incredibly well told
Information it was amazing, and the narrator was top notch. I am not sure anyone else could’ve told the story as well as Lloyd James. He kept me captivated.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Damien M. Wilson
- 09-20-18
If you want to capture attention, this is the book
If you've read this far, stop wasting time. Buy this book. You won't regret it. Thank me later....
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- shenanwall
- 10-04-15
How to capture attention
This book was recommended by a good friend. Its insights, studies and relevance are refreshing and encouraging. Captivology is no longer a mystery.
Very enjoyable reader. I will listen again to glean more wisdom from this book.
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- George
- 07-03-15
Viralology of History
A very interesting perspective and dissection of why someone or something becomes popular and accepted by the masses. Ben has done wonderful research and breaks down interesting stories on why some things ignite and why some fall short.
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1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Susan Barnes
- 07-12-15
Excellent Insights and Entertaining To Read
Loved all the research and interviews with up to date and unique information. I particularly enjoyed the chapter on color.
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1 person found this helpful
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- Rokas
- 05-26-15
Great for marketers
I think every marketer should read/listen to this book. We constany battle for users attention and it will help you a lot if you know what methods to uae to capture attention.
Great book with examples. Recommended.
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