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Лгут все. Что интернет и Big Data могут сказать нам о нашем истинном "Я"
- Cет Стивенс-Давидовиц. Ключевые идеи книги
- Narrated by: Татьяна Маерс
- Length: 18 mins
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Лгут все. Что интернет и Big Data могут сказать нам о нашем истинном "Я"
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Publisher's summary
Представьте, что у вас есть волшебный ключ от шкафа с самыми страшными "скелетами", которые принято прятать даже от самых близких людей. Этот ключ называется Big Data. Времена недостоверных опросов и фокус-групп подошли к концу - использование Big Data позволяет узнать всю правду о тайных страхах и желаниях ваших родных, друзей и клиентов. В новом тысячелетии мы можем анализировать огромные объемы оффлайн- и онлайн-информации. Изучая тиражи, посещаемость сайтов, число лайков, переходы по ссылкам и историю поисковых запросов, мы первый раз в истории человечества приближаемся к пониманию истинной природы людей. Из этой книги вы узнаете о совершенно новом подходе к изучению поведенческих паттернов и глубинной мотивации, научитесь видеть виртуальный мир, как опытный детектив, и сможете применить полученные знания и в личной, и в профессиональной жизни.
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