A Crowdfunder's Strategy Guide

Build a Better Business by Building Community

By: Jamey Stegmaier

Narrated by: Mitchell Lucas

As a veteran of six successful Kickstarter campaigns (and counting) and the proprietor of the Kickstarter Lessons blog, Jamey Stegmaier knows something about crowdfunding. In this audiobook he goes beyond the nuts and bolts of how it works to a deeper level - crowdfunding not just as a cool way to raise money but as a better way to build and run a business.

This book features over 40 illustrative examples of crowdfunding campaigns. Some succeeded wildly - like the high-tech cooler designer whose first attempt faltered but whose second raised $13 million. Some were sobering disasters, like the board-game maker (not the author!) whose mistakes caused his project to collapse in two months, forcing him to return over $100,000. Stegmaier uses these stories to make points about topics such as preparation, timing, what kind of offers to make and what kind to avoid, what to spend money on and when, and more.

But he insists it's not just about the money - if you follow Stegmaier's advice, crowdfunding can enable you to build a loyal following before you even have a product. He shows that if you treat your backers as people, not pocketbooks - communicate regularly with them, ask their opinions, attend to their needs - they'll become advocates as well as funders, exponentially increasing your and your projects' chances of succeeding.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.

©2015 Jamey Stegmaier (P)2015 Jamey Stegmaier

6th listen!

I think this book has some luls where the stories might not feel relevant to the reader but by the end Jamie really drives home why he has been such a successful Kickstarter. Making your projects about your backers is the most important thing you can do and I love how clearly this comes across throughout the book. Everytime I work on a project I re-listen to this book. It is the perfect audiobook to have in your arsenal for workmode "reading" as you go through your pages. I will no start it over from the top as I continue to working on my latest page.

Amazing dos and do-nots for crowdfunding

I'm very glad I decided to purchase this, there's priceless tips in here. I recommend it to any aspiring game designer.

great book!

This book is a wonderful resource and a play-by-play guide on how to be successful on Kickstarter. The author is in the same industry that I am in and I've seen firsthand that he is the best in the business. My only regret is that I didn't read it earlier!

Exactly what i was looking 4

a great source. i am very much more confident now, b4 my own launch. thanx!

Kickstart your ambitions

This book is fantastic! I've already listened to it twice and am about to again!

A Must Have

Should be required reading for any new Kickstarter campaigns. There is so much helpful info in here that you shouldn't have any issue at least having the confidence to launch.

Great Strategy!

This is an excellent Guide for those of us that have dreams of successfully launching a campaign!
Thank you for the insight!

Truly beneficial

As always: Jamey contributed... again!! Thanks! Really helpful advice and interesting anecdotes to hear :-) I really enjoyed it.

a must if you're thinking about crowdfunding!

Seriously great tips for anyone who is thinking of starting a crowdfunding campaign for any reason! Do yourself a favor and learn from Jamey'Jamey ' s experience before you even launch a campaign.

Amazing book!

This book is amazing for those who are trying to crowdfund even for those who are not using kickstarter! I am definitely going to replay this book when I have questions or just to make sure I got everything together.