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Стратегия компаний в сфере недвижимости
- Чарльз Хьюлет, Гади Кауфман. Ключевые идеи книги
- Narrated by: Татьяна Маерс
- Length: 48 mins
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Стратегия компаний в сфере недвижимости
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Publisher's summary
"Стратегии компаний в сфере недвижимости" - руководство по стратегическому управлению для всех профессиональных участников рынка недвижимости. Авторы книги предлагают инструменты, с помощью которых вы сможете проанализировать ключевые компетенции своей организации, сегментировать клиентскую базу, сформировать бренд и определить и поменять структуру капитала. Также вы познакомитесь с различными методиками, которые помогут грамотно подойти к изменениям с финансовой, организационной и маркетинговой точек зрения. Все это позволит компании легче адаптироваться к нестабильным рыночным условиям и успеть привести изменения в жизнь до того, как это сделает сам рынок.
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