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Сарафанный маркетинг. Как умные компании заставляют о себе говорить
- Энди Серновиц. Ключевые идеи книги
- Narrated by: Ольга Ганкова
- Length: 23 mins
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Сарафанный маркетинг. Как умные компании заставляют о себе говорить
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Publisher's summary
Мастер сарафанного маркетинга Энди Серновиц пишет с юмором и добротным прагматизмом. Маркетинг, основанный на межличностном общении, - это наша повседневная реальность. Однако автор предостерегает от попыток зарабатывать на нем бездумно. Сарафанное радио может улучшить имидж компании и точно так же похоронить его. Книга Энди Серновица написана в особенности для тех, кто не знает, с чего начать. Его советы как будто лежат на поверхности. Однако собранные в логичной последовательности, они становятся ясным руководством к действию. Например, он пишет: "Не пытайтесь быть везде. Для начала выберите те площадки, где уже есть ваши поклонники и где ваши товары и услуги будут выглядеть естественно". "Естественно" - это слово для маркетингового метода, которому учит автор книги.
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