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Как лгать при помощи статистики
- Дарелл Хафф. Ключевые идеи книги
- Narrated by: Татьяна Маерс
- Length: 28 mins
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Как лгать при помощи статистики
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Publisher's summary
Даррелл Хафф не просто разоблачает манипуляции с цифрами: он предлагает нам выступить и в роли клиента, которого пытаются одурачить, и в роли хитроумного обманщика. Мы сами щупаем каждый кейс, прикидываем, как бы половчее подать информацию и, вроде не соврав в цифрах, придать заурядному товару привлекательность или создать иллюзию, будто за нашего кандидата голосуют "все". В итоге мы выясняем, как делается фокус, где прячутся веревочки и куда смотреть, какие задавать вопросы, чтобы с нами этот номер не прошел. Такое сочетание наглядности и увлекательности, даже азарта - лучшее объяснение, почему книга Даррелла Хаффа продолжает переиздаваться, покупаться (миллионными тиражами, но это тоже "статистика"), переводиться: несколько лет назад - на русский язык, а в этом году и на китайский.
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