Insight Selling

Selling value to B2B buyers today can feel like trying to stop a freight train that's hurtling towards the sales graveyard of commoditization and discounting. Today's empowered buyer has done research, has a clear idea of his or her firm's needs, and knows how much the firm is willing to pay.

Discover the 11 insights that will change the way you think and sell. Improve performance through self-awareness and relationships. Mattson and Seidman - C-level executives at Sandler Training, a world leader in sales training - focus listeners on the 11 core principles that can reshape identity and promote professional growth.

In the fast-paced world of business, discovery calls are more than just meetings—they’re opportunities to build trust, understand needs, and create meaningful connections. But how do you transform a routine conversation into a breakthrough moment? The 10 Laws of "Tell Me More" is your step-by-step guide to mastering the art of discovery calls. Packed with actionable insights, proven techniques, and real-world examples, this book teaches you how to: Cultivate genuine curiosity to unlock deeper conversations. Build trust and create a safe space for open dialogue. Listen beyond the words ...

Unlock the vault of sales wisdom with "Secrets of Selling," a captivating journey into the minds of top sales gurus and experts who have revolutionized the art of persuasion. Delve into the philosophies, methodologies, and secrets that have propelled these luminaries to the pinnacle of sales excellence. Embark on this enlightening voyage beginning with Zig Ziglar, the trailblazer whose timeless teachings continue to inspire millions. Brian Tracy, the stalwart of personal development, shares profound insights into leadership and self-mastery, guiding readers towards unparalleled success. ...

You have a vital mission as a sales professional: to generate revenue for your company and ensure its continued success. But in today’s selling landscape, buyers are more educated than ever. You need a way to cut through the noise and navigate new complexities.

André Taylor is an accomplished, award-winning business leader and one of today’s dynamic voices on personal and professional success. From Wall Street to Main Street he’s led and built successful companies for decades, and advises high-potential individuals, entrepreneurs, and corporate leaders around the world. If you want a comprehensive discussion of success principles and how to apply these principles in multiple areas, you’ll enjoy this extraordinary collection.

Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this audiobook provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution.

As a pet lover, you’ve probably dreamt about making a living by taking care of adorable animals. Your passion for pets could be the foundation of your next successful business venture. But where do you start? How do you turn your love for pets into a thriving business? Look no further than The Ultimate Home-Based Pet Care Business Guide. This comprehensive eBook provides a step-by-step roadmap for starting a lucrative and rewarding pet care business from the comfort of your own home. With tons of expert guidance and insider tips, this guide will give you the tools you need to create a ...

Real Insights is a definitive guide to becoming a successful real estate agent. Reality TV has misled viewers into believing a career in real estate is a fast track to millionaire status. But the truth is that real estate is a cut-throat industry. In this comprehensive guide to launching and nurturing a successful real estate career, John Graff carefully walks listeners through the challenges and opportunities new agents face. Real Insights is your guide to avoiding common mistakes so you can be one of the 20 percent of agents who succeed.

Experienced sales professionals and those new to the game agree: selling can be tough. And today, it’s as challenging as ever. In recent years, there’s been an explosion in new products and services. Prospects and customers are inundated with offers, pitches, and proposals, and changes in the economy have made buyers more sophisticated, cautious, and deliberate in their purchases.

Get noticed, grow your brand and gain market share. It's hard to beat the impact of appearing on radio or TV, in newspapers and magazines-or on a popular podcast or blog. Discover how to skyrocket your credibility and visibility and boost your sales from publicity.Having schemed up media appearances for herself and clients for nearly 30 years, Marcia Yudkin offers creative, low-budget tips for earning and capitalizing on public attention.

Unleash the power of words to sell.It's easier to attract potential customers and persuade them to buy when you understand your audience and respect the nuances of language. Discover how to select tone, details, imagery, numbers, facts, verb tenses, punctuation, pronouns and more to create rapport and inspire an opt-in, an inquiry or a sale.

These are true stories of winners and losers in the quest for superior service. Who wins? Who loses? It's up to you! Benchmark the best service innovations (Chapter 5: Generating New Ideas). Discover how to keep your customers happy, loyal, and buying more (Chapter 10: Building Up Your Business). Find out who makes the biggest mistakes in service and what you must avoid (Chapter 13: The Infinite Absurdity Awards).

Case history about the sale of a firm and the transitions that come next.

Happily create customers for keeps.If marketing is the art of creating a customer, smart marketing creates customers who want to stick around and who match the values and approach of the business owner or organization. Discover the assumptions and actions underpinning the ability to build a solid base of customers you enjoy doing business with.