Entertainment Marketing

In a world where movie marketers are the stars of the story, Opening Weekend: An Insider's Look at Marketing Hollywood's Hits and Flops recounts Jim Fredrick's journey through the realm of movie marketing. Fredrick offers readers exclusive access to behind-the-scenes anecdotes and firsthand accounts of working with studio executives and navigating relationships with famous movie stars and directors.

Author’s note: This special edition of Shut Up and Sell More Weddings & Events is for DJs, entertainers, lighting and photo booth companies. If you’ve already read the original edition, most of this is going to be the same for you. I’ve updated and changed the references to be specifically applicable to disc jockeys, lighting and photo booth companies. It will certainly be a good refresher for you, I just want to be transparent. If you’ve not read the original book, this will be all new to you..Thanks for choosing this book, and I look forward to your feedback and seeing how else I ...

This book is written for companies that want to explore the benefits of sport and entertainment sponsorship. This book is the culmination of years of study, experience and success. As a marketing and sales manager for many years, I have experienced the many permutations involved in sport sponsorship and advertising in general.

This audiobook is a culmination of nearly 50 years of art sales and marketing experience. It is jam-packed with useful information, ideas, and advice that any artist can use to become more successful, particularly by selling their work to interior-design professionals.

Many musical artists fail to utilize social media effectively, finding it confusing or overwhelming. They create a few posts, don’t see results, and immediately give up. But there are strategies to follow that have been tried and tested by musicians like you. These methods will help you get your name out there, monetize music, and find heights of success you never imagined. Music Business & Marketing Accelerator Using Instagram is a resource for any singer, songwriter, rapper, or producer who wants to make a splash on the internet.

Here's what this book will help you do: Identify your record label’s uniqueness in a sea of other labels, deliver impressive results to your artists, increase your chances of getting your music on Spotify playlists, and more.

The Marketing Campaign Playbook: A Step-by-Step Guide for Entrepreneurs, Marketers, and Small Business Owners is your comprehensive guide to crafting successful digital marketing campaigns that drive growth and impact. In this audiobook, Sharon Lee Thony, founder of award-winning agency SLT Consulting and digital marketing expert, shares proven strategies that have helped global brands and emerging businesses scale.

"Market Evolution: The Creation, History, and Future of the Stock Market" is an in-depth exploration of one of the most influential institutions in the global economy. From its origins in the early days of trade and commerce to its role in shaping modern finance, this book provides a comprehensive look at the stock market's evolution, key milestones, and enduring impact on businesses, investors, and societies worldwide.

You're in a career where it's considered "normal" to be broke. If you were doing anything else for a living, you'd have given up by now.

And I'm sure there are people in your life who wish you'd do just that... They want you to settle down, get a "real" job, and make music a hobby. Screw 'em. The truth is, if you know what to do, you can make a lot of money as a musician. This book shows you what to do.

Written for working and aspiring filmmakers, directors, producers and screenwriters, The Marketing Edge for Filmmakers walks through every stage of the marketing process—from concept to post-production—and illustrates how creative decisions at each stage will impact the marketability of a film.

What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL — along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking audiobook, she explains a powerful truth about the fiercely competitive world of entertainment.

What you'll learn: Why marketing starts when the pad hits the paper! How to create engaging marketing images for FREE. How to create lyric cards and videos to promote your music. Sell your music without sounding like a salesman. Four secrets to hitting the Billboard Charts without getting signed or being a household name! How to create a marketing plan that ensures your song is successful.

Unveiling the ultimate roadmap to your musical success, "Song Launch Checklist" is an essential guide for independent artists navigating the complex world of music business and online advertising via social media marketing. This book is more than just a checklist. It's a comprehensive strategy to turn your musical aspirations into reality.

Many photographers and small business owners feel pressure to discount their products and services, especially when times are tough. After all, how else will they keep up with the low prices offered by their discounting competitors? What they don't realize is that discounting is the last thing they should be doing if they want to win big. Worth Every Penny encourages you to explore and use the boutique model, which is designed to maximize your advantages over discounting competitors.

Did you know that only one in five musicals recoup the initial costs of production? In Marketing Broadway: The Business Behind the Art, you'll learn precisely what makes a successful Broadway show. Marketing Broadway is for anyone who wants to know why good shows don’t always succeed. It’s for the theater aficionado, the business person, but most importantly, it’s for the artist in you!

Step into the future of entertainment with the innovative eBook, "The AI Revolution in Entertainment." This exciting volume delves into the captivating world of Artificial Intelligence (AI) and its dynamic impact on Entertainment. Your journey commences with an introductory understanding of AI in entertainment and evolves with a comprehensive explanation of its complex mechanisms, elucidating topics like machine learning, deep learning, and neural networks. Unearth the pivotal role of AI across various industries and the manifestation of AI in our everyday lives. The narrative then takes ...

Learn how to stay relevant in the new age of digital music and entertainment world. This book will teach you how to successfully start marketing your brand online and covers all aspects of being successful in online branding.

James Stourton tells the story of the London art market from the immediate postwar period to the turn of the millennium in engaging and fast-paced style, populating his richly entertaining narrative with a glorious rogues’ gallery of clever amateurs, eccentric scholars, brilliant emigrés, cockney traders and grandees with a flair for the deal.

Never be confused about online music marketing again. Updated for 2018, this audiobook features the second volume in the highly acclaimed Guerrilla Music Marketing Handbook.

You're about to discover how to use social media to gain a huge online following. You'll learn how to efficiently manage your Twitter account and create engaging content to share with your fans. You'll also learn how to do some automation so you can save time when putting your content out there.