Episodios

  • 463 - Persuasion for One-Person Brands - Lessons from Fortune 500 Insider Ellin Sidell
    Apr 29 2025

    If you’re a solopreneur, you already wear every hat: marketing, sales, content, client delivery. But there’s one skill that ties it all together –– persuasion.

    In this episode, I sit down with Ellin Sidell, Fortune 500 leader-turned-author of The Influence Advantage. In this episode, you’ll discover:

    • Why persuasion is a skill you can master—even if you're introverted or uncomfortable with sales
    • How Ellen got her boss to complete her overdue review using nothing but humor and a fake invoice (true story)
    • What solopreneurs can learn from Costco’s grassroots mentorship program and how to replicate it in your brand
    • The difference between mentorship and sponsorship—and why both matter for your growth
    • Why self-leadership is your greatest competitive edge in today’s content-heavy world

    Get Ellin's book, The Influence Advantage »

    Connect with Ellin:

    • ellinsidell.com
    • LinkedIn
    • YouTube
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    31 m
  • 462 - Rich Relationships - How to Create a Million-Dollar Network for Your Business with Selena Soo
    Apr 22 2025

    Want to build a network that actually works for you — without faking extroversion or burning out?

    Today, Selena Soo joins me to talk about what it really takes to build a million-dollar network in today’s world. From defining your inner circle to learning how to ask for help, this conversation is packed with practical wisdom and hard-won insight.

    • Why introverts can often be great relationship builders—and how Selena leveraged this to create a thriving network
    • The 3-phase framework of building Rich Relationships: Align, Attract, Activate
    • How to sort your network into 6 circles—and why this protects your time, energy, and values
    • The vulnerable story of how Selena ended a million-dollar relationship with a mentor who crossed the line

    Don’t just listen—put this into action. Get Selena’s free scripts, preview the book, and enter to win $1,000: richrelationshipsbook.com/mikekim

    Get Selena's book, Rich Relationships, on Amazon here »

    Connect with Selena:

    • Website - https://www.selenasoo.com
    • Instagram - https://www.instagram.com/selena_soo
    • Facebook - https://www.facebook.com/selenasoo
    • LinkedIn - https://www.linkedin.com/in/selenasoo

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    41 m
  • 461 - Why Being Nice is Keeping Your Clients from their Best Results with Jay Ferrugia
    Apr 15 2025

    Jay Ferrugia has spent over 25 years transforming lives through strength — but not just in the gym. In this episode, we dive into the mindset, discipline, and raw honesty it takes to create real results in any field. Jay shares why playing nice often holds your clients back, how to build trust without people-pleasing, and why authenticity isn’t a brand strategy — it’s a lifestyle. Whether you’re in fitness, business, or the expert space, this conversation will challenge the way you lead and deliver value.

    • Why "being nice" might be sabotaging your client relationships and diluting your authority
    • How to build lasting trust through brutal honesty (delivered with care)
    • What Jay looks for in the first five seconds of meeting a client — and how it predicts success
    • The real difference between information and transformation (and how to create the latter)
    • Why personality fit matters more than marketing when it comes to results and referrals
    Connect with Jay:
    • Website
    • Instagram

    Connect with Me:

    • Website
    • Instagram
    • TikTok
    • X (Twitter)
    • LinkedIn
    • Facebook
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    51 m
  • 460 - Think Like a Millionaire - Heidi DeCoux’s Top 6 Money + Mindset Shifts
    Apr 8 2025

    Heidi DeCoux is an entrepreneur, tech innovator, and financial literacy advocate. Heidi has successfully built and scaled four businesses with 50%+ profit margins and sold three of them, one of which resulted in a 7-figure exit. In this conversation, Heidi shares some of the most important principles for success.

    Her latest adventure is launching the tech startup, Cashflowy.ai — a bookkeeping, client invoicing, and cash-flow management smart AI software for small businesses that eliminates the need for a bookkeeper. Heidi is also the founder of Financial Titans — a nonprofit that teaches young people how to start businesses and make their first $500 while learning to think from a first principles, entrepreneurial perspective.

    • 3:26 – You will never figure it out all in your head
    • 4:22 – There is no end so enjoy the journey
    • 6:18 – Everything is figureoutable
    • 10:44 – The dark night of the soul is real
    • 14:25 – Get good at letting go
    • 18:52 – You will rarely make a mistake you won’t recover from
    • 25:00 – Define your relationship with business, money, confrontation
    Connect with Heidi:
    • Website
    • Cashflowy.ai
    • Instagram

    Connect with Me:

    • Website
    • Instagram
    • TikTok
    • X (Twitter)
    • LinkedIn
    • Facebook
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    33 m
  • 459 - If You're a Coach Scared of AI, Listen to This (2025)
    Apr 1 2025

    🧰 Get my book, You Are the Brand: https://amzn.to/40Ntc2O

    If you're a coach worried that AI is replacing human connection or will steal your clients, this is for you. There are two perspectives to what I'm sharing:

    1. From me to you, coach to coach: These are five reasons AI cannot replace you as a coach.
    2. From you to your clients: Use and adapt these points in your marketing to show why coaching can't be replaced by AI. This will help you position yourself stronger in your market—without giving away your agency and power in the minds of clients and prospects.

    TIMESTAMPS:

    • 1:10 - Go deeper, not faster
    • 2:55 - You hold space
    • 4:54 - You teach clients how to think, not just what to do
    • 6:57 - Lead with surprise and story
    • 9:01 - Use AI to show up more fully

    CONNECT WITH ME

    • Website
    • Instagram
    • TikTok
    • X (Twitter)
    • LinkedIn
    • Facebook
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    13 m
  • 458 - The Harsh Truth About AI Taking Over Coaching Industry
    Mar 25 2025

    AI isn’t coming — it’s already here, reshaping the coaching, consulting, and expert industry at a speed that’s catching many off guard. In this episode, I share an unfiltered look at how AI is changing the personal brand space and what you must do right now to stay relevant, trusted, and in demand. This isn’t a tech tutorial — it’s a wake-up call. You don’t need to fear AI… but you do need a plan.

    • 0:57 - Connection is the differentiator
    • 2:25 - The viral AI YouTuber who lost my trust
    • 5:07 - The messenger is more important than the message
    • 6:02 - Your output should be INCREASING
    • 8:23 - U.S. presidential campaigns reveal where content is headed next
    • 11:07 - Publish or perish

    If you’re a coach, expert, or creator who wants to stay ahead of the curve, this is the episode you can’t afford to skip.

    🧰 Get my book, You Are the Brand: https://amzn.to/40Ntc2O

    CONNECT WITH ME

    • Website: https://mikekim.com
    • Instagram: https://instagram.com/mikekim
    • TikTok - https://tiktok.com/mikekimtv
    • X - https://twitter.com/mikekimtv
    • LinkedIn - https://linkedin.com/in/mikekimtv
    • Facebook - https://facebook.com/mikekimtv
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    13 m
  • 457 - 5 Big Mistakes When Trying to Monetize with a Small Audience
    Mar 18 2025

    Turning your expertise into real income doesn’t require a massive audience—yet so many people get stuck believing they need one. In this episode, I break down the five biggest mistakes people make when trying to monetize their skills, and I’ll share the simple shifts that can unlock your true earning potential.

    • 0:50 - The single biggest mistake: pricing too low from the start
    • 1:50 - The "traffic from hell" model for pricing
    • 6:08 - Success Hack: always assume people want to work with you
    • 10:05 - Grow your email or struggle forever
    • 15:17 - The pitfalls of underdocumenting your business and life
    • 19:34 - Small, high-caliber events are the best investments
    • 21:36 - The first business I ever attended

    Connect with Me on Social:

    • Instagram
    • LinkedIn
    • Facebook
    • Twitter
    • YouTube

    Follow and Review:

    I’d love for you to follow me on Apple Podcasts if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Thanks!

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    29 m
  • 456 - 92% of Solopreneurs We Surveyed Said This… And It Explains Why They're Stuck
    Mar 4 2025

    Robby Fowler is back to join me on the show and we've got some interesting insights to share. During a recent launch, we surveyed solopreneurs—coaches, consultants, and service-based experts—and 92% admitted to making a critical mistake that’s keeping them from consistent clients and revenue.

    The good news? Once you fix this, everything changes.

    In this episode, we break down:

    • What 92% of solopreneurs are missing—and why it’s costing them clients.
    • The biggest myth about growing your brand (and what to do instead).
    • How one expert went from $1K to $10K months—without chasing leads.
    • The real reason you’re not getting more sales (hint: it’s not marketing).
    • A simple shift that makes lead generation feel effortless.

    If you’re hustling but still struggling to scale, this episode will show you exactly what’s missing and how to turn it around.

    Connect with Me on Social:

    • Instagram
    • LinkedIn
    • Facebook
    • Twitter
    • YouTube

    Follow and Review:

    I’d love for you to follow me on Apple Podcasts if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Thanks!

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    24 m
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