463 - Persuasion for One-Person Brands - Lessons from Fortune 500 Insider Ellin Sidell

If you’re a solopreneur, you already wear every hat: marketing, sales, content, client delivery. But there’s one skill that ties it all together –– persuasion.

In this episode, I sit down with Ellin Sidell, Fortune 500 leader-turned-author of The Influence Advantage. In this episode, you’ll discover:

• Why persuasion is a skill you can master—even if you're introverted or uncomfortable with sales
• How Ellen got her boss to complete her overdue review using nothing but humor and a fake invoice (true story)
• What solopreneurs can learn from Costco’s grassroots mentorship program and how to replicate it in your brand
• The difference between mentorship and sponsorship—and why both matter for your growth
• Why self-leadership is your greatest competitive edge in today’s content-heavy world

Get Ellin's book, The Influence Advantage »

Connect with Ellin:

• ellinsidell.com
• LinkedIn
• YouTube