• 463 - Persuasion for One-Person Brands - Lessons from Fortune 500 Insider Ellin Sidell

  • Apr 29 2025
  • Duración: 31 m
  • Podcast

463 - Persuasion for One-Person Brands - Lessons from Fortune 500 Insider Ellin Sidell

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  • Resumen

  • If you’re a solopreneur, you already wear every hat: marketing, sales, content, client delivery. But there’s one skill that ties it all together –– persuasion.

    In this episode, I sit down with Ellin Sidell, Fortune 500 leader-turned-author of The Influence Advantage. In this episode, you’ll discover:

    • Why persuasion is a skill you can master—even if you're introverted or uncomfortable with sales
    • How Ellen got her boss to complete her overdue review using nothing but humor and a fake invoice (true story)
    • What solopreneurs can learn from Costco’s grassroots mentorship program and how to replicate it in your brand
    • The difference between mentorship and sponsorship—and why both matter for your growth
    • Why self-leadership is your greatest competitive edge in today’s content-heavy world

    Get Ellin's book, The Influence Advantage »

    Connect with Ellin:

    • ellinsidell.com
    • LinkedIn
    • YouTube
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