Episodios

  • Episode 12: The Secret to Member Retention: Rituals That Build Belonging

    Episode 12: The Secret to Member Retention: Rituals That Build Belonging
    Apr 17 2025
    Ever find yourself wondering why your community is so quiet? Or, how can you get your members to engage more? If you've asked these questions, you're in the right place. Today, we're diving into the number one strategy to 10x your engagement and breathe new life into your community. It's all about rituals—simple, repeatable actions that spark organic interaction and build a sense of belonging. Whether you're running a fitness group, an educational platform, or even a photography club, these engagement rituals can work for you. Let's get into it and show you how to create real results with rituals! What You’ll Learn in This Episode:
    • Why engagement is the biggest challenge in communities today
    • What rituals are (and why they’re backed by psychology)
    • Case Study: How Funk revived a sleepy community with rituals
    • Understanding rituals as identity anchors
    • How rituals trigger social bonding and dopamine feedback loops
    • How to make boring tasks feel meaningful
    • Real examples from Over 40 Alpha (meal prep, burpees, check-ins)
    • How to plan rituals for member success and retention
    • Birthday burpees: a fun way to build belonging
    • How rituals turn members into content creators
    • Rituals in fashion, music, finance, mindset, and more
    • How rituals shape transformation and identity
    • Creating momentum: rituals as your membership’s heartbeat
    • Turning passive members into active participants
    • Your next step: design your own ritual (and Funk tells you how)

    Listen to This Episode on Your Favourite Podcast Channel: https://tribemembershippodcast.com/captivate-podcast/episode-12-the-secret-to-member-retention-rituals-that-build-belonging/ Subscribe and Listen on iTunes: https://podcasts.apple.com/us/podcast/the-tribe-membership-show/id1789584393 Subscribe and Listen on Spotify: https://open.spotify.com/show/1BQ6TZeRRT3hIoIxsa9jsj 🎁 Free Gift for Podcast Listeners: Download the Community Engagement Secrets PDF Discover 10 powerful rituals proven to boost engagement and retention in any...
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    51 m
  • Episode 11: 5 Common Struggles Membership Site Owners Face with Cancellations and How to Solve Them

    Episode 11: 5 Common Struggles Membership Site Owners Face with Cancellations and How to Solve Them
    Apr 10 2025
    Let’s face it, cancellations suck. But here’s the twist: they don’t have to be the end of the world for your membership. If you handle them the right way, they can strengthen your tribe. Today, we’re discussing how to turn cancellations into opportunities for growth. I’ll share the system that keeps churn low, boosts retention, and leaves your members feeling valued, even when they decide to leave. Stick around, because this could be the game-changer you’ve been waiting for. 📥 Downloadable Guide: "Cancellation Prevention & Member Retention Blueprint" Tired of losing members without warning? This powerful, plug-and-play checklist gives you everything you need to reduce churn, save cancellations before they happen, and even bring lost members back. It’s the exact system Funk uses in his 7-figure membership to maintain high retention and deep loyalty. 🔥 What’s Inside?
    • Exact cancellation form template Funk uses in Over 40 Alpha
    • Step-by-step process for saving cancellations before they happen
    • Personalized outreach script (Loom video/email templates)
    • Checklist for creating a high-retention membership
    • Reactivation email template for bringing members back
    • How to use exit data to improve your membership

    🎯 Download Now What You’ll Learn:
    • How to create a cancellation system that prioritizes retention

    • Why monthly recurring revenue is better than pushing yearly sign-ups What are the key elements of a cancellation page should include

    • How personalization can improve your cancellation process and help reduce churn

    Listen to This Episode on Your Favourite Podcast Channel: https://tribemembershippodcast.com/captivate-podcast/episode-11-5-common-struggles-membership-site-owners-face-with-cancellations-and-how-to-solve-them/ Subscribe and Listen on iTunes: https://podcasts.apple.com/us/podcast/the-tribe-membership-show/id1789584393 Subscribe and Listen on Spotify: https://open.spotify.com/show/1BQ6TZeRRT3hIoIxsa9jsj Episode Highlights:
    • 00:57 Tackling Membership Cancellations

    • 01:25 Understanding the Importance of Retention

    • 02:21 The Right Approach to Membership Pricing

    • 03:42 Building a Retention-Based Membership

    • 05:14 Creating a Positive Cancellation Experience

    • 08:48 Common Struggles with Membership Cancellations
    • ...
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    52 m
  • Episode 10: The Power of Tribe-Based Onboarding for Membership Success

    Episode 10: The Power of Tribe-Based Onboarding for Membership Success
    Apr 3 2025
    Today, I’m diving into something that could transform your membership game – ONBOARDING. If you’re tired of high churn rates and members feeling lost after they join, this episode is for you. I’ll share the biggest mistakes I made in my early membership days and how a powerful onboarding process can be the key to not just keeping people around but actually turning them into lifelong, loyal tribe members. Ready to build something that lasts? Let’s get into it! Download the Tribe Based Onboarding Success Checklist Want to turn new members into loyal, engaged Tribe members from Day 1? This simple, actionable checklist walks you through the 5 essential steps of the Tribe Onboarding Method—designed to create emotional connection, fast momentum, and long-term retention. Whether you're just starting out or optimizing your current membership, this is your plug-and-play roadmap to onboarding success. 📥 Download it now and start creating a world-class member experience What You’ll Learn:
    • Why onboarding is more than just a welcome email.
    • How a powerful onboarding system can drastically reduce churn and increase member retention.
    • The five essential steps to crafting an engaging onboarding process.
    • How to build emotional connections with new members from day one.

    Listen to This Episode on Your Favourite Podcast Channel: https://tribemembershippodcast.com/captivate-podcast/episode-10-the-power-of-tribe-based-onboarding-for-membership-success/ Subscribe and Listen on iTunes: https://podcasts.apple.com/us/podcast/the-tribe-membership-show/id1789584393 Subscribe and Listen on Spotify: https://open.spotify.com/show/1BQ6TZeRRT3hIoIxsa9jsj Episode Highlights:
    • 00:00 Introduction to Creating Raving Fans
    • 00:18 Welcome to the Tribe Membership Show
    • 01:20 Breaking Down the 27 Tribe Secrets
    • 02:11 The Power of Tribe Bonding
    • 03:32 Real-Life Examples of Raving Fans
    • 08:43 Levels of Customer Commitment
    • 17:11 Creating a Tribe Hub
    • 22:28 The Power of Rituals and Rules
    • 23:21 Creating a Positive and Supportive Community
    • 24:53 The Importance of Mirroring and Unique Verbiage
    • 27:23 Uniformity and Signaling in Memberships
    • 31:43 Implementing Novelty and Challenges
    • 36:47 Building Lifelong Raving Fans
    • 40:22 Conclusion and Next Steps

    Episode Sponsors: This episode is sponsored by The 27 Tribe Secrets Book – the ultimate guide to building a thriving, engaged, and high-retention membership. If you’re struggling to attract, engage, and keep your members long-term, this book lays out the exact playbook to create a membership that people don’t just join—they stay for life. Inside, you’ll discover the 27 psychological strategies that turn a simple membership into a true Tribe—a community where members feel...
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    45 m
  • Episode 9: Tribe Bonding – How to Create a Lifelong Raving Fans Inside Your Community Who Pay and Stay for Life

    Episode 9: Tribe Bonding – How to Create a Lifelong Raving Fans Inside Your Community Who Pay and Stay for Life
    Mar 27 2025
    Let’s face it: many memberships struggle because they don’t create true loyalty. It’s not about the quality of the product or the pricing. It’s about failing to establish a deep connection with your members. If your members don’t feel like they truly belong, their excitement fades, and they slip away long before they see the transformation they came for. In this episode, I’m sharing the exact strategies I use to build deep emotional bonds with my members, transform customers into lifelong raving fans, and keep them engaged for life. This isn’t theory—it’s the blueprint to building a tribe that sticks. What You’ll Learn:
    • How can you transform your customers into passionate, lifelong supporters?

    • What psychological strategies can help your members feel deeply connected to your membership?

    • How can rituals and unique group identities increase member loyalty and engagement?

    • Why is having a "tribe hub" essential to strengthening your community?

    Check these 10 advanced psychological strategies to create deep emotional connections, build identity, and strengthen your tribe. Listen to This Episode on Your Favourite Podcast Channel: https://tribemembershippodcast.com/captivate-podcast/episode-9-tribe-bonding-how-to-create-a-lifelong-raving-fans-inside-your-community-who-pay-and-stay-for-life/ Subscribe and Listen on iTunes: https://podcasts.apple.com/us/podcast/the-tribe-membership-show/id1789584393 Subscribe and Listen on Spotify: https://open.spotify.com/show/1BQ6TZeRRT3hIoIxsa9jsj Episode Highlights:
    • 00:00 Introduction to Creating Raving Fans
    • 00:18 Welcome to the Tribe Membership Show
    • 01:20 Breaking Down the 27 Tribe Secrets
    • 02:11 The Power of Tribe Bonding
    • 03:32 Real-Life Examples of Raving Fans
    • 08:43 Levels of Customer Commitment
    • 17:11 Creating a Tribe Hub
    • 22:28 The Power of Rituals and Rules
    • 23:21 Creating a Positive and Supportive Community
    • 24:53 The Importance of Mirroring and Unique Verbiage
    • 27:23 Uniformity and Signaling in Memberships
    • 31:43 Implementing Novelty and Challenges
    • 36:47 Building Lifelong Raving Fans
    • 40:22 Conclusion and Next Steps

    Episode Sponsors: This episode is sponsored by
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    44 m
  • Episode 8: Creating an Addictive Tribe Experience That Keeps Members Coming Back

    Episode 8: Creating an Addictive Tribe Experience That Keeps Members Coming Back
    Mar 20 2025

    Welcome back to another powerful episode of the Tribe Membership Show! Today, we're diving deep into how to keep your members hooked and coming back for more, month after month, year after year.

    It’s not enough to get people into your membership — the real magic happens when you create an experience that keeps them engaged, connected, and wanting more. I’m going to break down the strategies you need to build a membership that people don’t just sign up for but stay committed to long-term.



    Get ready, because we’re about to take your tribe to the next level!



    What You’ll Learn:
    • How do you attract the right members and build a movement?
    • What are the best strategies to increase member retention and keep them engaged?
    • How do you create an unforgettable membership experience that keeps people coming back?
    • Why is it crucial to build a transformational journey for your members?



    Get an actionable roadmap and checklist for implementing the Tribe Experience




    Listen to This Episode on Your Favourite Podcast Channel


    Listen on Spotify


    Listen on Apple






    Episode Highlights:

    • 00:00 Introduction to the Tribe Membership Show
    • 00:59 The Challenge of Member Retention
    • 01:32 The Tribe Experience
    • 02:03 Breaking Down the 27 Tribe Secrets
    • 03:18 Creating an Engaging Membership Experience
    • 03:54 The Importance of Transformation Over Transaction
    • 10:15 Building a Transformation Journey
    • 13:07 Manufacturing Hope and Onboarding
    • 18:52 The Power of a Manifesto
    • 24:10 The Power of the Manifesto
    • 24:36 Starting the Program: The First Steps
    • 24:56 Keeping Members Engaged: Milestones and Incentives
    • 27:52 The Importance of Personal Stories
    • 32:02 Hierarchy and Long-Term Engagement
    • 35:19 Creating a Transformative Experience
    • 36:12 The Role of Testimonials and Proof




    Resources Mentioned:

    • 27 Tribe Secrets Book – Digital
    • 27 Tribe Secrets Book on Amazon
    • Tribe Membership Show Website
    • Book Your FREE Tribe Discovery Call



    Connect with Funk:

    • Website
    • Instagram



    I hope today’s episode gave you the tools to start building a membership that isn’t just about transactions but about...
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    46 m
  • Episode 7: How to Get the Right People In – Tribe Attraction

    Episode 7: How to Get the Right People In – Tribe Attraction
    Mar 13 2025

    Today, we're diving deep into the secrets of building a thriving membership community, focusing on attracting the right tribe members. Have you ever wondered what successful businesses, membership sites, and even cults have in common? It’s their knack for attracting and retaining the right people. I’ll be breaking down my Amazon best-selling book, "27 Tribe Secrets," to share key psychological strategies for transforming memberships from ordinary to extraordinary. Get ready to master tribe attraction, engagement, and retention.

    Additionally, I'll introduce a powerful checklist that can guide you in effectively implementing these strategies. Get ready to master tribe attraction, engagement, and retention.



    🚀 Use this checklist to attract the right audience, build your brand identity, and convert more strangers into loyal tribe members.


    What You’ll Learn:

    • How can I attract the right members to my community?
    • What are the '27 Tribe Secrets' and how can they transform my membership experience?
    • Why is it crucial to understand and apply psychological strategies for member retention?
    • What actionable steps can I take today to start building a loyal and engaged tribe?


    Resources Mentioned:

    • 🏆 Tribe Attraction Checklist: How to Get the Right People In
    • 27 Tribe Secrets Book – Digital
    • 27 Tribe Secrets Book on Amazon
    • Tribe Membership Show Website
    • Book Your FREE Tribe Discovery Call


    Connect with Funk:

    • Website
    • Instagram




    As we wrap up today's insightful discussion on tribe building, remember that the core of a successful membership is not just in attracting members but in creating an environment where they can thrive and feel valued. What steps will you take today to enhance your community?



    Stay tuned for more powerful strategies in our next episode!
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    40 m
  • Episode 5: Founding Members Launch: 10 Things To Look Out For – Part 2

    Episode 5: Founding Members Launch: 10 Things To Look Out For – Part 2
    Jan 26 2025

    We're back for part two of our special series on founding member launches. If you missed part one, check it out for a deep dive into the core four essentials of a successful launch. Today, we'll explore additional key elements that are crucial for setting the stage for a transformative membership experience.


    What You’ll Learn:
    • How to create and manage a sense of urgency and exclusivity in your launch.
    • Testing content and structure is important to ensure it resonates with your audience.
    • Building a culture of ownership among members to foster a committed community.
    • Why tracking key metrics is vital for refining your launch strategy.




    Episode Highlights:

    • 00:00 Introduction to the Tribe Membership Show
    • 00:50 Importance of a Founding Member Launch
    • 03:19 Core Four Strategies for Founding Member Launch
    • 07:06 Next Six Key Considerations
    • 13:29 Pre-Selling Your Vision and Creating Buzz
    • 17:55 Testing Content and Structure
    • 20:51 Building a Culture of Ownership
    • 24:50 Creating Urgency and Exclusivity
    • 26:24 Tracking Metrics and Recognizing Wins
    • 29:12 Conclusion and Next Steps




    Resources Mentioned:

    • Over 40 Alpha Brotherhood
    • Tribe Secrets Book



    Connect with Funk:

    • Website
    • Instagram


    Ready to launch your founding member's initiative?

    Start by identifying the key metrics that will define your success. Dive deep into your community's needs, test your content rigorously, and don’t forget to create a buzz around your vision. Subscribe for more insights, and drop us a five-star review if you’re excited about building a transformative community!
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    33 m
  • Episode 4: The Importance of a Founding Members Launch – Part 1

    Episode 4: The Importance of a Founding Members Launch – Part 1
    Jan 26 2025

    Today, we're diving deep into the top things you need to watch during your founding members' launch. This isn't just a pre-launch strategy—it's the foundation that can make or break your tribe membership. I'll show you how to attract and engage early members strategically, setting the tone, culture, and expectations for your business and community. Using the tribe's secrets and methods, we're elevating this launch beyond the typical and setting you up for a lifetime of success.



    What You’ll Learn:
    • Why is a 90-day founding members launch critical for success?
    • How can initial member results transform your future launches?
    • What role does member feedback play in shaping your program?
    • Why is it crucial to charge a fee, even if minimal, during the founding phase?





    Episode Highlights:

    • 00:55 Understanding the Founding Members Launch
    • 02:17 Funk Roberts' Personal Founding Member Launch Experience
    • 10:35 Key Strategies for a Successful Founding Member Launch
    • 11:15 The Importance of Results and Testimonials
    • 16:13 Implementing Tribe Secrets and Engagement Strategies
    • 19:56 Implementing Daily Emails for Engagement
    • 20:20 Building Systems for Engagement and Rituals
    • 21:21 Spotlighting Members to Create FOMO
    • 22:48 Gathering Member Feedback for Improvement
    • 23:55 The Importance of Having an App
    • 27:21 Managing Time and Delivering Support
    • 34:19 Automating and Delegating Tasks
    • 35:24 Conclusion and Next Steps




    Resources Mentioned:

    • Over 40 Alpha Brotherhood
    • Tribe Secrets Book



    Connect with Funk:

    • Website
    • Instagram



    If you're planning your launch, start thinking about these elements today. Don’t wait until the last minute—lay a strong foundation now. Subscribe for more insights, and if you found this episode helpful, drop us a five-star review!
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    36 m
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