The Tribe Membership Show

De: Funk Roberts
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  • Resumen

  • Welcome to The Tribe Membership Show—your weekly blueprint for mastering membership growth, retention, engagement, and revenue! Hosted by Funk Roberts, co-creator of the Tribe Method, co-author of the Amazon best-selling book The 27 Tribe Secrets, and the man behind the multi-million-dollar Over 40 Alpha Brotherhood—a thriving membership with over 10,000 members and a 90% retention rate. Funk combines proven psychological strategies that tap into the human psyche with real-world experience to help you build memberships that aren’t just successful—they’re transformational. He’s also a keynote speaker, membership coach, former professional athlete, loving husband, dad, and yes—a proud poppa to two amazing cats. Each week, you’ll get expert insights, actionable strategies, and real-world stories to help you build thriving memberships and turn customers into loyal, lifelong tribe members. Whether you're looking to launch, grow, or optimize your membership site, you'll find actionable tips and proven methods that you can apply immediately. It’s time to stop chasing short-term wins and start building long-term success. This is where tribes are built, loyalty is forged, and transformation happens. Let’s dive in!
    Copyright 2025 Funk Roberts
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Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
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Episodios
  • Episode 12: The Secret to Member Retention: Rituals That Build Belonging

    Episode 12: The Secret to Member Retention: Rituals That Build Belonging
    Apr 17 2025
    Ever find yourself wondering why your community is so quiet? Or, how can you get your members to engage more? If you've asked these questions, you're in the right place. Today, we're diving into the number one strategy to 10x your engagement and breathe new life into your community. It's all about rituals—simple, repeatable actions that spark organic interaction and build a sense of belonging. Whether you're running a fitness group, an educational platform, or even a photography club, these engagement rituals can work for you. Let's get into it and show you how to create real results with rituals! What You’ll Learn in This Episode:
    • Why engagement is the biggest challenge in communities today
    • What rituals are (and why they’re backed by psychology)
    • Case Study: How Funk revived a sleepy community with rituals
    • Understanding rituals as identity anchors
    • How rituals trigger social bonding and dopamine feedback loops
    • How to make boring tasks feel meaningful
    • Real examples from Over 40 Alpha (meal prep, burpees, check-ins)
    • How to plan rituals for member success and retention
    • Birthday burpees: a fun way to build belonging
    • How rituals turn members into content creators
    • Rituals in fashion, music, finance, mindset, and more
    • How rituals shape transformation and identity
    • Creating momentum: rituals as your membership’s heartbeat
    • Turning passive members into active participants
    • Your next step: design your own ritual (and Funk tells you how)

    Listen to This Episode on Your Favourite Podcast Channel: https://tribemembershippodcast.com/captivate-podcast/episode-12-the-secret-to-member-retention-rituals-that-build-belonging/ Subscribe and Listen on iTunes: https://podcasts.apple.com/us/podcast/the-tribe-membership-show/id1789584393 Subscribe and Listen on Spotify: https://open.spotify.com/show/1BQ6TZeRRT3hIoIxsa9jsj 🎁 Free Gift for Podcast Listeners: Download the Community Engagement Secrets PDF Discover 10 powerful rituals proven to boost engagement and retention in any...
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    51 m
  • Episode 11: 5 Common Struggles Membership Site Owners Face with Cancellations and How to Solve Them

    Episode 11: 5 Common Struggles Membership Site Owners Face with Cancellations and How to Solve Them
    Apr 10 2025
    Let’s face it, cancellations suck. But here’s the twist: they don’t have to be the end of the world for your membership. If you handle them the right way, they can strengthen your tribe. Today, we’re discussing how to turn cancellations into opportunities for growth. I’ll share the system that keeps churn low, boosts retention, and leaves your members feeling valued, even when they decide to leave. Stick around, because this could be the game-changer you’ve been waiting for. 📥 Downloadable Guide: "Cancellation Prevention & Member Retention Blueprint" Tired of losing members without warning? This powerful, plug-and-play checklist gives you everything you need to reduce churn, save cancellations before they happen, and even bring lost members back. It’s the exact system Funk uses in his 7-figure membership to maintain high retention and deep loyalty. 🔥 What’s Inside?
    • Exact cancellation form template Funk uses in Over 40 Alpha
    • Step-by-step process for saving cancellations before they happen
    • Personalized outreach script (Loom video/email templates)
    • Checklist for creating a high-retention membership
    • Reactivation email template for bringing members back
    • How to use exit data to improve your membership

    🎯 Download Now What You’ll Learn:
    • How to create a cancellation system that prioritizes retention

    • Why monthly recurring revenue is better than pushing yearly sign-ups What are the key elements of a cancellation page should include

    • How personalization can improve your cancellation process and help reduce churn

    Listen to This Episode on Your Favourite Podcast Channel: https://tribemembershippodcast.com/captivate-podcast/episode-11-5-common-struggles-membership-site-owners-face-with-cancellations-and-how-to-solve-them/ Subscribe and Listen on iTunes: https://podcasts.apple.com/us/podcast/the-tribe-membership-show/id1789584393 Subscribe and Listen on Spotify: https://open.spotify.com/show/1BQ6TZeRRT3hIoIxsa9jsj Episode Highlights:
    • 00:57 Tackling Membership Cancellations

    • 01:25 Understanding the Importance of Retention

    • 02:21 The Right Approach to Membership Pricing

    • 03:42 Building a Retention-Based Membership

    • 05:14 Creating a Positive Cancellation Experience

    • 08:48 Common Struggles with Membership Cancellations
    • ...
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    52 m
  • Episode 10: The Power of Tribe-Based Onboarding for Membership Success

    Episode 10: The Power of Tribe-Based Onboarding for Membership Success
    Apr 3 2025
    Today, I’m diving into something that could transform your membership game – ONBOARDING. If you’re tired of high churn rates and members feeling lost after they join, this episode is for you. I’ll share the biggest mistakes I made in my early membership days and how a powerful onboarding process can be the key to not just keeping people around but actually turning them into lifelong, loyal tribe members. Ready to build something that lasts? Let’s get into it! Download the Tribe Based Onboarding Success Checklist Want to turn new members into loyal, engaged Tribe members from Day 1? This simple, actionable checklist walks you through the 5 essential steps of the Tribe Onboarding Method—designed to create emotional connection, fast momentum, and long-term retention. Whether you're just starting out or optimizing your current membership, this is your plug-and-play roadmap to onboarding success. 📥 Download it now and start creating a world-class member experience What You’ll Learn:
    • Why onboarding is more than just a welcome email.
    • How a powerful onboarding system can drastically reduce churn and increase member retention.
    • The five essential steps to crafting an engaging onboarding process.
    • How to build emotional connections with new members from day one.

    Listen to This Episode on Your Favourite Podcast Channel: https://tribemembershippodcast.com/captivate-podcast/episode-10-the-power-of-tribe-based-onboarding-for-membership-success/ Subscribe and Listen on iTunes: https://podcasts.apple.com/us/podcast/the-tribe-membership-show/id1789584393 Subscribe and Listen on Spotify: https://open.spotify.com/show/1BQ6TZeRRT3hIoIxsa9jsj Episode Highlights:
    • 00:00 Introduction to Creating Raving Fans
    • 00:18 Welcome to the Tribe Membership Show
    • 01:20 Breaking Down the 27 Tribe Secrets
    • 02:11 The Power of Tribe Bonding
    • 03:32 Real-Life Examples of Raving Fans
    • 08:43 Levels of Customer Commitment
    • 17:11 Creating a Tribe Hub
    • 22:28 The Power of Rituals and Rules
    • 23:21 Creating a Positive and Supportive Community
    • 24:53 The Importance of Mirroring and Unique Verbiage
    • 27:23 Uniformity and Signaling in Memberships
    • 31:43 Implementing Novelty and Challenges
    • 36:47 Building Lifelong Raving Fans
    • 40:22 Conclusion and Next Steps

    Episode Sponsors: This episode is sponsored by The 27 Tribe Secrets Book – the ultimate guide to building a thriving, engaged, and high-retention membership. If you’re struggling to attract, engage, and keep your members long-term, this book lays out the exact playbook to create a membership that people don’t just join—they stay for life. Inside, you’ll discover the 27 psychological strategies that turn a simple membership into a true Tribe—a community where members feel...
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    45 m
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