On this episode of SEO Insider, Seth Price talks with Angel Reyes, a leading personal injury attorney and law firm owner, about the strategies behind growing a high-volume legal practice. They discuss how Reyes built a firm of over 500 employees, the impact of digital marketing, and the role of automation in scaling operations.

Angel also shares insights on client acquisition and team management and why staying focused on core practice areas is key to long-term success.

Tune in for expert insights on law firm growth, efficiency, and marketing strategies!

#SEOInsider #SethPrice #AngelReyes #BluShark #LawFirmGrowth #LegalMarketing

In this episode of SEO Insider, host Seth Price, founder of BluShark Digital, sits down with Ron Latz, an experienced legal marketing professional and fractional CMO, to discuss the evolving landscape of law firm marketing. With over 15 years in the industry, Ron has worked with major legal marketing agencies, including Thomson Reuters Fine Law and Mockingbird Marketing, and now helps law firms optimize their marketing strategies as a fractional CMO.

Seth and Ron explore the increasing need for senior-level marketing leadership in law firms that may not have the budget for a full-time Chief Marketing Officer (CMO). They discuss how fractional CMOs bridge the gap between law firms and marketing agencies, ensuring strategic alignment, accountability, and data-driven decision-making. Ron shares his insights on working within legal CRMs like Lead Docket, Filevine, Lawmatics, and HubSpot, tracking conversions, and ensuring that firms are attracting high-quality leads.

The conversation also covers the importance of clear communication between agencies and law firms, particularly in SEO and PPC campaigns, where measuring success can take time. Ron explains how his role as a translator between the law firm and the agency prevents miscommunication and enhances results.

Additionally, Seth and Ron break down the recent Google reviews purge, addressing the widespread removal of reviews, potential algorithmic updates, and the best strategies for law firms to maintain a strong online reputation despite sudden shifts in Google’s review policies.

Tune in to learn why more law firms are turning to fractional CMOs, how to navigate agency relationships effectively, and what law firms can do to stay ahead in the competitive legal marketing space.

#SEOInsider #SethPrice #RonLatz #BluShark #LawFirmGrowth #SEO

In this episode of the SEO Insider, Seth Price welcomes Daniel Steinberg, Founder and CEO of Lawbrokr, to explore the evolving landscape of lead qualification and client engagement for law firms. Daniel discusses how Lawbrokr enhances client conversion through interactive workflows, creating a more dynamic alternative to traditional chatbots and static contact forms. Daniel shares insights on why the legal industry must adapt to consumer expectations shaped by e-commerce experiences and how firms can embrace digital transformation without losing the human connection.

Tune in for a thought-provoking discussion on the future of legal lead generation. If you’re a law firm looking to improve your client intake process and increase conversion rates, this episode is a must-watch!

#SEOInsider #SethPrice #DanielSteinberg #BluShark #LawFirmGrowth #SEO

In this episode of SEO Insider, Seth Price sits down with Jeff Hughes from Sterling Lawyers, LLC to discuss how he successfully built and scaled his law firm. Seth and Jeff dive into the complexities of fixed-fee pricing, its impact on client experience, and how it has transformed their approach to managing cases efficiently. They also discuss the role of international staffing in streamlining legal operations and improving cost efficiency. Jeff also shares insights into the challenges and successes of hiring non-attorney sales professionals and structuring incentives to maximize performance.

This episode is packed with valuable insights for law firm owners looking to scale and optimize their marketing efforts. Don’t miss out!

#SEOInsider #SethPrice #JeffHughes #BluShark #LawFirmGrowth #SEO

In this episode of SEO Insider, Seth Price, founder of BluShark Digital, sits down with Brett Tabke, founder of PubCon, to discuss the dynamic changes in the SEO world. Besides highlighting PubCon, which just passed, they reflect on key insights about AI’s growing impact on search, Google’s evolving strategies, and the future of digital marketing. Brett shares expert thoughts on the current AI landscape, content marketing, and what to expect from platforms like Google and OpenAI moving forward. This episode is packed with actionable advice for marketers and SEOs alike. Tune in for a forward-thinking conversation about where search marketing is heading!

#SEOInsider #SethPrice #BrettTabke #PubCon #BluShark #SEO #AI

In this episode of The SEO Insider, host Seth Price welcomes his friend Thomas Rudy on the show to discuss the evolving world of digital marketing and SEO. Thomas shares his insights on the changing SEO landscape, where experimentation is now more crucial than ever. The duo dives into strategies that worked a decade ago, how SEO has shifted, and the impact of AI on current digital trends. Thomas also highlights how businesses are becoming more secretive with their tactics as competition grows. If you’re interested in the future of SEO, how AI might change the game, and the impact of new marketing channels, this conversation is for you. Seth and Thomas explore the importance of constantly testing new strategies, the rise of user-generated content, and even share some of their own experiences with affiliate marketing and AI content. Seth and Thomas emphasize that, while traditional tactics like guest blogging once ruled the SEO game, today’s landscape demands creativity and adaptability. Tune in to gain valuable insights from two industry veterans!

#SEOInsider #SethPrice #ThomasRudy #SEO #Experts #SEOStrategy

Join Seth Price and Rand Fishkin, co-founder of Moz and now SparkToro, in this episode of the SEO Insider as they delve into the leak that revealed Google’s ranking factors. Discover what the exposure of Google's secret search documents means for the future of SEO and digital marketing. Rand unpacks the biggest takeaways from the leak and discusses how these insights could reshape SEO strategies. Don't miss this eye-opening discussion on the intricacies of Google's algorithms and the strategic shifts needed to stay ahead in SEO.

This discussion demystifies long-held SEO assumptions, and also provides a rare glimpse into the mechanics of Google's search algorithm through the accidental GitHub upload of Google’s API documentation. Rand offers his unique insights on the implications for SEO practitioners, revealing how off-platform metrics like Chrome usage data and non-Google traffic influence rankings more significantly than previously thought. The episode also explores the broader impacts on digital marketing strategies, urging a shift towards a more informed and transparent approach in SEO practices. Tune in to gain a deeper understanding of the SEO landscape and learn how to adapt your strategies to these new revelations.

#LawFirmSEO #Local #Search #Organic #SEO #JoyHawkins

In this episode of the SEO Insider, Joy Hawkins gives an inside look into all things SEO. Whether you're a seasoned professional or new to the digital marketing realm, tune in to gain insights and strategies that can transform your approach to SEO. Also, don't miss out on learning from the best in the business at Local U. Joy highlights their upcoming events in Detroit in June and New York in September. Tickets to Local U are only $300, compared to the usual $900!

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Local U